Skip to main content
Qwairy connects to your web analytics provider to measure the human traffic and revenue that AI platforms drive to your site. Connect one provider and it powers every analytics surface.

Supported Providers

ProviderReferrer AnalyticsAI RevenueBest for
Google Analytics 4YesYesTeams already running GA4
Piwik PROYesYesPrivacy-first, GDPR-native, EU data residency
MatomoYesYesOpen-source analytics and Matomo Cloud/self-hosted instances
Piano AnalyticsYesYes, with Sales InsightsEnterprise analytics teams
AmplitudeYesNoProduct analytics projects with referring_domain captured
Adobe AnalyticsYesYes, with revenue metricEnterprise Adobe Analytics 2.0 teams

What a Connection Powers

  • Referrer Analytics - sessions, bounce rate and landing pages from AI platforms
  • AI Revenue - ecommerce revenue and conversions attributed to AI traffic (Growth and Business plans)
  • Page Performance - engagement on your pages
You only need one provider connected per brand. Connect from Measure → Referrer Analytics. Amplitude is Referrer Analytics only; use GA4, Piwik PRO, Matomo, Piano or Adobe for AI Revenue.