Analytics Integrations - Qwairy Documentation

Qwairy connects to your web analytics provider to measure the human traffic and revenue that AI platforms drive to your site. Connect one provider and it powers every analytics surface.

Supported Providers

Provider	Referrer Analytics	AI Revenue	Best for
Google Analytics 4	Yes	Yes	Teams already running GA4
Piwik PRO	Yes	Yes	Privacy-first, GDPR-native, EU data residency
Matomo	Yes	Yes	Open-source analytics and Matomo Cloud/self-hosted instances
Piano Analytics	Yes	Yes, with Sales Insights	Enterprise analytics teams
Amplitude	Yes	No	Product analytics projects with `referring_domain` captured
Adobe Analytics	Yes	Yes, with revenue metric	Enterprise Adobe Analytics 2.0 teams

What a Connection Powers

Referrer Analytics - sessions, bounce rate and landing pages from AI platforms
AI Revenue - ecommerce revenue and conversions attributed to AI traffic (Growth and Business plans)
Page Performance - engagement on your pages

You only need one provider connected per brand. Connect from Measure → Referrer Analytics. Amplitude is Referrer Analytics only; use GA4, Piwik PRO, Matomo, Piano or Adobe for AI Revenue.