Qwairy reports observed answers, citations, referrals, and crawler activity. A change after an action is evidence for investigation, not proof that the action caused it.
Start monitoring
Define a stable scope before you compare providers or time periods.Choose monitored prompts
Build a prompt set around the decisions and audiences you need to observe.
Organize prompts
Use topics and tags to create reusable analysis segments.
Choose providers
Compare provider relevance and available monitoring coverage.
Understand visibility
Separate mentions, citations, share of voice, coverage, and position before interpreting a result.Assess brand visibility
Read the main visibility metrics for one consistent scope.
Compare providers
Find where observed answer patterns differ by provider.
Track change over time
Compare equivalent periods and investigate changes in the underlying answers.
Separate mentions and citations
Diagnose whether the brand appears, its domain is cited, or both.
Compare competitors
Use the same prompts, providers, and period for every brand in a comparison.Identify observed competitors
See which configured competitors occur most often in the selected answers.
Find provider-specific gaps
Compare brand and competitor evidence by provider.
Find topic gaps
Locate topics where competitor mentions occur without a SELF mention.
Compare cited sources
Review sources associated with competitor citations but not your domain.
Improve content and reputation
Turn observed gaps into hypotheses, then verify future changes with the same monitoring scope.Prioritize content opportunities
Connect missing coverage and source evidence to a content backlog.
Review influential sources
Inspect the domains cited in answers about your market.
Audit brand perception
Compare recurring themes with the underlying stored answers.
Investigate inaccurate information
Document the claim, its sources, and the evidence you can correct or clarify.
Measure impact
Combine visibility evidence with connected analytics instead of treating visibility as a traffic or revenue proxy.Measure AI referrals
Review traffic attributed to supported AI referrers.
Build an executive report
Report scope, trends, evidence, and limitations together.
Evaluate a campaign window
Compare equivalent periods without claiming causal attribution.
Automate reporting
Choose between exports, Looker Studio, the REST API, and MCP.
Technical and industry playbooks
Apply the same evidence rules to crawler observations and specialized result types.Review crawler access
Check technical files and observed crawler activity as separate signals.
Compare crawling and citations
Identify pages with crawler observations but no citation in the selected answer data.
Analyze shopping results
Review observed product appearances and cited evidence.
Analyze local results
Compare local result evidence by prompt and provider.