TL;DR — Combine three Qwairy layers for a polished report with zero manual data work. Start with Workspace > Exports to pull period-labeled performance and competitor data into your slide deck, then connect the Looker Studio data sources for a live dashboard that auto-refreshes daily. Create a Shared View under Workspace > Shares with locked filters so stakeholders can check live metrics without a Qwairy login. Pro tip: structure your Looker report in three sections — AI Visibility Scorecard, Competitive Landscape, and Business Impact — to answer the three questions every executive asks.
The Question
“How do I build an executive report on AI visibility performance?”Executives and board members are increasingly asking about AI search strategy, but most don’t have time to learn a new platform. What they need is a clean, context-rich report that shows where the brand stands, how it has changed, and what it means for the business. Qwairy provides three complementary paths to produce this: one-time exports for ad-hoc reporting, Looker Studio for live dashboards, and Shared Views for stakeholders who want direct (read-only) access to filtered data. You might also be wondering:
- “Can I share a live dashboard that updates automatically without giving executives a login?”
- “How do I export performance data for a specific period to include in a PowerPoint?”
- “Can I combine Qwairy data with GA4 and GSC data in the same report?”
Where to Go in Qwairy
Start here: Workspace > Exports
Navigate to Workspace > Exports — your one-time data extraction layer.
Qwairy offers 20 export types covering every major data domain: performance metrics, competitor data, source citations, prompt-level responses, topic breakdowns, provider comparisons, funnel analysis, and more. For an executive report, the most commonly used exports are:
- Performance export: Brand Mention Visibility, Source Citation Visibility, position, sentiment, and SoV by period
- Competitors export: Share-of-voice rankings and trend data for all tracked competitors
- Provider export: Per-platform visibility breakdowns for the comparison section of your report Set your date range, choose the export format (CSV or XLSX), and download. All exports include period labels so figures are traceable.
Go deeper: Looker Studio Integration
For a live, auto-updating dashboard, connect the Looker Studio data sources under workspace settings. Qwairy provides 12 data sources that map to every major reporting domain.
Key data sources for executive reporting:
- performance-overview: Headline metrics — Brand Mention Visibility, Source Citation Visibility, SoV, average position, and sentiment over time
- competitors: Competitor share-of-voice rankings and trends
- referrer-analytics: AI traffic sessions by platform — connect this alongside your GA4 connector for a complete traffic picture
- prompts-performance: Prompt-level metrics for granular evidence behind headline numbers Once connected, your Looker Studio report refreshes daily without any manual export or copy-paste.
Go deeper: Overview > Performance + Compare
For slide-deck screenshots or in-meeting demos, navigate to Overview > Performance for the headline metrics card layout, and Overview > Compare for the competitive positioning section.
The Performance Dashboard’s period selector and provider filter let you frame the data exactly as you want it before taking a screenshot or screen-recording a walkthrough.
The Compare page’s evolution chart is particularly useful for executive reviews — it shows your brand’s trajectory against named competitors on a single timeline.
Complete the picture: Shared Views + API
Create a Shared View under Workspace > Shares with filters pre-locked (provider, period, brand) and send stakeholders the link. They see a live, read-only version of the dashboard that stays current without requiring a Qwairy account.
For engineering or data teams that want to pull Qwairy data into custom reporting pipelines, the API (189 endpoints) covers every data domain available in the UI. See the API reference for authentication and endpoint documentation.
What to Look For
Exports — Workspace > Exports
The exports layer is the fastest path from Qwairy to a slide deck or spreadsheet. Each export type is pre-formatted with labeled columns, period annotations, and brand/competitor identifiers.| Export Type | Best for in executive reports |
|---|---|
| Performance | Headline visibility metrics with period-over-period comparison |
| Competitors | Share-of-voice table showing your position in the competitive landscape |
| Providers | Platform-by-platform breakdown — shows where you lead or trail |
| Topics | Which categories drive visibility — connects GEO to business priorities |
| Prompts | Granular evidence — specific queries where you appear or are absent |
| Sources | Citation data — which domains are cited for your queries |
| Referrer Analytics | AI traffic volume — the business impact column |
Looker Studio — 12 Data Sources
The Looker Studio integration turns Qwairy into a live reporting layer. The 12 data sources can be blended in a single Looker Studio report, and they can be combined with native GA4 and GSC connectors for a unified view.| Data Source | What it adds to executive reports |
|---|---|
| performance-overview | Daily headline metrics — the executive KPI row |
| competitors | Live competitive rankings — auto-updated without manual work |
| referrer-analytics | AI session counts and behavioral quality by platform |
| source-urls | Citation counts per URL — links content investment to visibility outcomes |
| prompts-performance | Prompt-level detail — evidence layer behind aggregate numbers |
Pro Tip: Build your Looker Studio executive report with three sections: (1) AI Visibility Scorecard using performance-overview, (2) Competitive Landscape using competitors, and (3) Business Impact using referrer-analytics blended with GA4. This three-section structure answers the three questions every executive asks: “How visible are we?”, “How do we compare?”, and “What did it produce?”
Filters That Help
| Filter | How to use it for this question |
|---|---|
| Period | Lock to the reporting period (last quarter, last month, YTD) before exporting or screenshotting |
| Provider | Filter to the platforms most relevant to your audience — a B2B audience may care more about Perplexity than a B2C audience |
| Topic / Tag | Narrow to your core product categories so the report reflects business-relevant visibility, not peripheral topics |
How to Interpret the Results
Good result
Your executive report shows a clear trend line: Brand Mention Visibility grew from X% to Y% over the quarter, share of voice relative to your top 3 competitors increased by Z percentage points, and AI-driven traffic sessions grew by N%. Each metric has a clear period label and a comparison point (vs. previous period or vs. a named competitor). Shared Views are live — the link you emailed last week still shows today’s data.Needs attention
If your reporting relies entirely on manual exports refreshed before each meeting, you are always one forgotten export away from presenting stale data. Invest one hour in the Looker Studio setup — once configured, every chart in the report is always current. If your export covers only visibility metrics and not traffic, you are showing activity without impact; always pair visibility data with Referrer Analytics figures.Example
Scenario: You run a digital marketing agency managing AI visibility for 8 client brands. Each client expects a monthly performance report, and your agency director needs a consolidated cross-client view for the quarterly business review. You need a scalable reporting workflow that avoids manual data assembly.
- Open Workspace > Exports for Client A (a fintech startup) and select the Performance export type. Set the period to January. Download as XLSX. The file contains Brand Mention Visibility, Source Citation Visibility, share of voice, average position, and sentiment, with a row per week. Repeat for each of your 8 clients, keeping one tab per client in a master spreadsheet. Copy the weekly SoV and visibility figures into each client’s slide deck.
- Open Overview > Compare for Client A and set the period to January. Select their two main competitors. The evolution chart shows Client A’s Brand Mention Visibility growing from 14% to 27% while their primary competitor remained flat at 33%. Screenshot this chart for Client A’s competitive slide. For the agency-level view, note each client’s SoV rank change across the month.
- Open Workspace > Shares for each client brand, create a Shared View of the Performance Dashboard locked to “last 30 days” and provider “All”. Send each client their unique link with a note that it refreshes daily — they can check live metrics between formal report deliveries without requesting a Qwairy login.
- In Looker Studio, connect the performance-overview and referrer-analytics data sources for all 8 brands. Build a three-page template: Page 1 is the per-client AI visibility scorecard, Page 2 is the competitive landscape with SoV trends, and Page 3 is the AI traffic impact blended with GA4. Duplicate the template per client and bookmark each URL. For your agency director, create a summary page pulling headline KPIs from all 8 brands into a single cross-client dashboard.
Go Further
Complete executive dashboard tutorial
Follow the Looker Studio getting-started guide to build a complete GEO executive dashboard from scratch
Full API reference for custom reports
Review the full API reference to build custom executive report integrations with your existing tools
Share with your board or leadership
Create a shared executive view with locked filters and period selection for board-level presentations