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Direct answer

Use Measure > Page Performance or Referrer Analytics to rank landing pages by sessions whose referrer is classified as an AI platform. Keep the selected period, property, and traffic unit visible, and analyze citations as a separate dataset.

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Data required

Use connected analytics or referrer records, AI-platform classification, landing-page URL, session date, engagement or conversion fields if available, and URL normalization rules. For context, use separate Qwairy citation and crawler records.

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Workflow

1

Validate the connection

Confirm the analytics property, timezone, consent setup, URL normalization, and selected traffic unit.
2

Rank landing pages

Choose a period and sort pages by observed AI-referred sessions. Separate totals, users, and conversions rather than treating them as interchangeable.
3

Inspect platform mix

Review which recognized AI referrers are associated with each landing page and whether one source dominates the total.
4

Add page context

Compare citation URLs, crawler observations, and page purpose separately to form hypotheses about the traffic pattern.

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Interpretation

A leading page is a frequent landing page for recognized AI referrals in the selected analytics dataset. It is not necessarily the most cited page, the best-converting page, or the page that caused the referral. A recorded citation does not confirm a click.

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Possible next actions

  • If a high-traffic page has weak engagement, test whether its content and call to action match the incoming audience need.
  • If a strategic page receives no recognized AI referrals, verify URL grouping and referrer availability before changing content.
  • If one platform dominates, test platform-specific landing-page and answer context rather than generalizing across providers.

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Limitations

Referrers may be missing or stripped, and analytics settings can change counts. URL parameters, redirects, and canonicalization can split page totals. Qwairy observes only connected data and cannot reconstruct every AI-assisted visit.

Source URLs in Looker Studio

Analyze URL-level data using the documented source.

Page Performance

Review per-page product context.

Exports

Export the filtered dataset.

Websites influencing answers

Analyze recorded citations separately.

Pages cited by AI

Compare citation URL observations.

Is AI driving traffic?

Assess referral traffic and attribution.