TL;DR — Your AI visibility score tells you how often your brand appears across ChatGPT, Claude, Perplexity, Gemini, and other AI engines when users ask about your market. Go to Overview > Performance and check the Brand Mention Visibility card for your overall rate, then the Source Citation Visibility card to see if AI actually links to your content. Cross-reference with the Overview > GEO Matrix to spot topic-by-provider blind spots where you are completely invisible. Pro tip: dark cells in the GEO Matrix are your highest-priority content gaps — sort rows by visibility ascending to get an instant action list.
The Question
“How visible is my brand in AI-powered search engines?”When people ask AI tools like ChatGPT, Perplexity, or Gemini about your market, your brand needs to be in the answer. Brand Mention Visibility is the single most important GEO metric: if you are not mentioned, nothing else matters. This page shows you exactly where to look in Qwairy to get a full picture of your current AI visibility. You might also be wondering:
- “Which AI providers mention my brand the most — and the least?”
- “How often is my brand cited with a link versus just mentioned by name?”
- “What is my brand’s share of voice compared to competitors?”
Where to Go in Qwairy
Start here: Overview > Performance
Navigate to Overview > Performance — this is your primary view for overall AI visibility.
Focus on the Brand Mention Visibility card at the top: it shows the percentage of monitored prompts where your brand was mentioned by at least one AI provider.
Scan the Source Citation Visibility card directly next to it — a brand can be mentioned frequently but never cited as a source, which signals low authority.
Go deeper: Overview > GEO Matrix
Cross-reference with Overview > GEO Matrix.
The matrix lays out every topic (row) against every AI provider (column), with color-coded cells showing your Brand Mention Visibility for each combination.
Use the Provider filter at the top to isolate a single provider, or the Topic/Tag filter to zoom into one strategic theme.
Dark cells highlight where you are invisible — these are your highest-priority coverage gaps.
Complete the picture: Looker Studio (performance-overview)
Connect the Looker Studio performance-overview data source for:
- A live, shareable dashboard your entire team can bookmark
- Historical trend lines going back further than the in-app period selector
- Calculated fields that let you blend Brand Mention Visibility with traffic and revenue data from other sources
What to Look For
Brand Mention Visibility — Performance Dashboard
The headline metric. It represents the share of prompts where your brand name appears in the AI-generated answer. Qwairy only counts prompts where at least one competitor is mentioned, so this figure is a true competitive visibility rate.| Element | What it tells you |
|---|---|
| Overall % (top card) | Your brand’s reach across all monitored prompts and providers |
| Provider breakdown table | Which AI models are mentioning you most — and which are ignoring you |
| Keyword/topic rows | Which topic areas drive your visibility and which are blank spots |
| Evolution sparkline | Whether visibility is trending up, flat, or declining |
GEO Matrix — Topic × Provider Grid
The matrix transforms a single percentage into a map. Each cell tells you, for a specific topic and provider combination, what your Brand Mention Visibility looks like. A strong overall number can hide pockets of near-zero visibility on key topics in a specific provider — the matrix surfaces those blind spots instantly.Pro Tip: Sort the GEO Matrix rows by visibility ascending to put your worst-performing topics at the top. These are your first content opportunities.
Filters That Help
| Filter | How to use it for this question |
|---|---|
| Provider | Isolate a single AI model to check visibility on that platform alone |
| Period | Switch to 30d vs 90d to confirm whether a number is a stable baseline or a recent spike |
| Topic / Tag | Narrow to a strategic theme (e.g., “pricing”, “integration”) to check category-level visibility |
How to Interpret the Results
Good result
Brand Mention Visibility above 40% overall, with no provider below 20% and no strategic topic at 0%. Source Citation Visibility is above 10%, meaning AI models are not only naming you but also linking to your content as a reference.Needs attention
Brand Mention Visibility below 20% overall, or strong overall numbers masking one provider where you are completely absent (0%). Source Citation Visibility at 0% across all providers means competitors and third-party sites are controlling the narrative about your brand — even when you are named.Example
Scenario: You run a B2B SaaS company and want to know if AI tools are recommending you during “what is the best project management software” conversations.
- Open Overview > Performance and check the Brand Mention Visibility card. Your overall rate is 28%, but the provider table shows GPT-4o at 8% while Perplexity is at 51%.
- Navigate to Overview > GEO Matrix and filter to the “project management” topic tag. The matrix confirms: on GPT-4o, your brand appears in 0 of 12 monitored prompts for that topic.
- Check the Source Citation Visibility on the same dashboard — it reads 0% for GPT-4o. Cross-reference with Visibility > Citation Sources to confirm which domains GPT-4o is citing for project management queries instead of yours.
Go Further
Track your score daily
Connect the performance-overview data source to monitor your Brand Mention Visibility score daily in Looker Studio
Pull scores into your BI stack
Use the performance endpoint to programmatically query visibility scores by provider, topic, and date range
Dashboard feature deep-dive
Read the full Performance Dashboard documentation to understand every metric and filter available
Related Questions
Which AI providers mention my brand the most?
Break down visibility by ChatGPT, Perplexity, Gemini, Claude, and more
How has my visibility changed over time?
Track 30/60/90-day trends and identify what caused inflection points
Cited with a link vs just mentioned?
Understand the authority gap between brand mentions and source citations
What is my share of voice vs competitors?
Put your visibility number in competitive context