Get performance snapshots and GEO scores for your brand
Get a comprehensive overview of your brand’s visibility in AI-generated responses. Includes mention rates, source citations, sentiment scores, share of voice, and breakdowns by topic and competitor.
This endpoint returns aggregated metrics. See Competitor and Source for entity structures used in topCompetitors and topSources.
Understanding how metrics are calculated is essential for reproducing results:
Metric
Formula
Details
Mention Rate
mentionCount / mentionTotal × 100
mentionCount = responses where your brand (SELF) is mentioned. mentionTotal = responses with at least one SELF or DIRECT competitor mention (not total responses).
Source Rate
sourceCount / sourceTotal × 100
sourceCount = responses citing your domain (SELF). sourceTotal = responses with at least one SELF or DIRECT source citation (not total responses).
Share of Voice
sovSelf / sovTotal × 100
sovSelf = distinct SELF mention count. sovTotal = distinct SELF + DIRECT mention count. INDIRECT mentions are excluded.
Common mistake: Using total responses as the denominator for Mention Rate, or including INDIRECT competitor mentions in the Share of Voice denominator. The API returns sovSelf and sovTotal so you can verify the calculation.
Number of responses containing at least one SELF or DIRECT competitor mention. This is the denominator for mentionRate — it is NOT the total number of responses. INDIRECT mentions are excluded.
Number of responses containing at least one SELF or DIRECT source citation. This is the denominator for sourceRate — it is NOT the total number of responses. INDIRECT sources are excluded.