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Qwairy is a Generative Engine Optimization (GEO) platform. It monitors how selected AI models answer the prompts that matter to your brand. For each monitored answer, Qwairy identifies signals such as brand mentions, cited sources, competitors, and sentiment. The product then groups those observations by provider, model, prompt, topic, tag, funnel stage, country, persona, and time period.

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The monitoring loop

  1. Define the prompts that represent your audience’s questions.
  2. Select the AI models, countries, and optional personas to monitor.
  3. Generate answers manually or on a schedule.
  4. Review visibility metrics and the underlying answers.
  5. Use the analysis to prioritize further investigation or work.
Monitoring records what a model returned for a particular prompt, country, persona, and time. It does not show every answer that every user may receive.

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What Qwairy measures

Cockpit > Overview combines five product metrics:
  • Mention Rate: how often your brand appears among answers that mention your brand or a direct competitor.
  • Citation Rate: how often your domain is cited among answers that cite your domain or a direct competitor’s domain.
  • Share of Voice: your share of mention occurrences across your brand and direct competitors.
  • Avg. Sentiment: the average sentiment score, from 0 to 100, of your brand’s mentions.
  • Coverage: the share of distinct answered prompts with at least one mention of your brand.
See Core concepts for the complete definitions and denominators.

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Website access

The answer-monitoring pipeline sends prompts to the selected AI models and analyzes their answers. It does not require a tracking tag or a crawler installed on your site. Other Qwairy workflows may fetch public pages you submit. This includes onboarding analysis, Site Diagnostics, and source analysis. Review the relevant workflow before entering a private or restricted URL. Measure integrations, such as Crawler Analytics or an analytics connector, collect data only after you configure them.

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Where to start