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Qwairy is a Generative Engine Optimization (GEO) platform. It monitors how selected AI providers answer the prompts that matter to your brand. For each monitored answer, Qwairy identifies signals such as brand mentions, cited sources, competitors, and sentiment. The product then groups those observations by provider, prompt, topic, tag, funnel stage, and time period.

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The monitoring loop

  1. Define the prompts that represent your audience’s questions.
  2. Select the AI providers and models to monitor.
  3. Generate answers manually or on a schedule.
  4. Review visibility metrics and the underlying answers.
  5. Use the analysis to prioritize further investigation or work.
Monitoring records what providers returned for a particular prompt, model, location, and time. It does not show every answer that every user may receive.

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What Qwairy measures

The Overview combines five product metrics:
  • Mention Rate: how often your brand appears among answers that mention your brand or a direct competitor.
  • Citation Rate: how often your domain is cited among answers that cite your domain or a direct competitor’s domain.
  • Share of Voice: your share of mention occurrences across your brand and direct competitors.
  • Average Sentiment: the average sentiment score attached to the selected brand’s mentions.
  • Coverage: the share of distinct answered prompts that contain at least one mention of your brand.
See Core Concepts for the complete definitions and denominators.

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Website access

The answer-monitoring pipeline sends prompts to selected AI providers and analyzes their answers. It does not require a tracking tag or a crawler installed on your site. Other Qwairy workflows may fetch public pages you submit. This includes onboarding analysis, Site Diagnostics, and source analysis. Review the relevant workflow before entering a private or restricted URL.

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Where to start