Search is no longer just a results page
When someone asks ChatGPT, Perplexity, Gemini, or Google’s AI Overview a question about your category, the answer they get is generated, not ranked. There’s no list of ten blue links to optimize for: there’s a single synthesized response that either mentions your brand, cites your content, and describes you fairly, or it doesn’t. Traditional SEO tools were built to track rankings on a results page that’s disappearing from more and more searches. Generative Engine Optimization (GEO) is the discipline of tracking and improving your presence inside that generated answer instead. Qwairy is built for exactly that.What Qwairy actually does
Qwairy runs your brand’s real prompts — the actual questions people ask AI platforms — against models like ChatGPT, Perplexity, Gemini, Copilot, Claude, and Google AI Overview on a daily or weekly schedule. For every response, it extracts whether your brand is mentioned, whether your site is cited as a source, how you’re described (sentiment), where you rank against competitors mentioned in the same answer, and which sources the AI relied on to say it. That data becomes a set of comparable metrics (Mention Rate, Citation Rate, Share of Voice, Sentiment, Coverage) tracked over time and broken down by provider, topic, and competitor. And because raw data isn’t a plan, Qwairy also turns it into prioritized, concrete actions: content gaps, competitor gaps, missing citations, technical blockers, all ranked by how much visibility is actually at stake.Qwairy doesn’t crawl or scrape your website to do this. It observes what AI models say by asking them the same questions your audience does, and analyzing the answers.
Who it’s for
Qwairy is built for teams that need to know how their brand shows up in AI answers and want a plan to improve it — marketing and SEO/GEO teams monitoring a single brand, agencies managing GEO across multiple client brands, and ecommerce, SaaS, local, and B2B businesses tracking how AI platforms describe and recommend them versus competitors.How it fits together
The product follows the shape of the problem. Cockpit is your scoreboard: the KPIs, the per-provider matrix, and the head-to-head competitor comparison, all in one place. Underneath it, a working loop keeps that scoreboard moving. Monitor collects the raw evidence, tracking every prompt, answer, competitor mention, and cited source as they happen. Analyze explains what that evidence means, digging into sentiment and how AI models actually perceive and describe your brand. Act turns gaps into work: content opportunities, backlink targets, and a content studio to close them. Optimize checks that AI crawlers and models can actually access and trust your site in the first place. And Measure closes the loop by connecting AI visibility back to real-world outcomes (search console data, referrer traffic, and revenue) so you can tell whether all of it moved the needle.Next steps
Quickstart
Walk through the 5-step onboarding wizard and launch your first analysis.
Core Concepts
Learn the vocabulary: prompts, topics, mentions, citations, and how the GEO Score is built.
Overview
See the KPIs that anchor everything else in Qwairy.