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This page defines the terms used consistently across Qwairy and this documentation. Bookmark it as the reference to link back to whenever a term needs a precise definition.

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Monitoring vocabulary

  • Prompt — A natural-language question tracked on your behalf, the kind a real user would ask an AI platform (e.g., “What are the best electric SUVs under $30k?”). Each prompt is a visibility checkpoint: Qwairy sends it to your selected AI models on your configured schedule and checks whether your brand appears in the response. The number of prompts a brand can monitor depends on its plan (the onboarding wizard starts you with up to 50). Each prompt has a funnel type (TOFU, MOFU, BOFU) and belongs to one Topic.
  • Topic — A semantic theme that groups related prompts by subject (e.g., “electric cars,” “SUVs under $30k”). Topics are auto-generated from your brand analysis during onboarding but can be added, renamed, or removed. A brand can have a maximum of 5 topics, each assigned a priority level — Critical, High, Medium, or Low. Deleting a topic unassigns its prompts (the prompts themselves aren’t deleted) and removes the topic from GEO Matrix and Compare breakdowns.
  • Tag — A freeform, color-coded label you assign to prompts for flexible categorization: campaigns, audience segments, funnel stages, or any custom grouping you define. Unlike Topics, which are semantic themes generated by Qwairy and capped at 5, Tags are unlimited and entirely user-defined, and a prompt can carry multiple tags. Tags surface as filters in the GEO Matrix, Compare, Monitoring, and Prompts views.
  • Funnel stage (TOFU / MOFU / BOFU) — The buyer-journey stage a prompt targets, assigned to every prompt alongside its topic. TOFU (top of funnel) covers broad, awareness-stage questions; MOFU (middle of funnel) covers consideration-stage comparisons; BOFU (bottom of funnel) covers decision-stage, purchase-intent questions.
  • Monitoring frequency — How often Qwairy re-runs your prompts against your selected AI models: None (manual runs only), Daily, Weekly (pick a day of the week), or Monthly (pick a day of the month). Configured in Workspace > Monitoring. Weekly is recommended for most brands as a balance of data freshness and credit cost.
  • Provider / AI Model — The AI engine a prompt is sent to. Core models — ChatGPT, Gemini, Google AI Overview, Google AI Mode, Perplexity, Microsoft Copilot, Grok — cost 1 credit per response. Premium models — including GPT-5 variants, Claude Sonnet/Opus, Gemini 2.5/3 Pro, Perplexity Sonar Pro/Deep Research, Grok 3/4, Mistral, and DeepSeek variants — cost 2-6 credits per response depending on the model. “Provider” and “AI model” are used interchangeably in the dashboard (e.g., filtering “by provider”).
  • Persona — A defined target-audience profile (name, description, demographic details such as role, industry, and company size) used as context when generating content in Content Studio. Selecting a persona for a brief tailors the generated article’s tone, depth, and examples to that audience. Personas don’t affect monitoring, only content generation.

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Visibility vocabulary

The single most important distinction in Qwairy is between a mention and a citation — they’re tracked and scored independently.
  • Mention — Your brand name appears in the AI-generated text of a response (e.g., “Qwairy is a GEO platform”). The AI talks about you, but the response may not link to your site at all.
  • Citation (or source citation) — The AI response references a specific URL from your own domain as a source. A citation means the model doesn’t just know you exist, it trusts your content enough to cite it. A brand can be mentioned frequently while being cited rarely or never, because the AI may rely on third-party sources — including competitors’ sites — to back up what it says about you. A high mention rate with a low citation rate means AI talks about your brand but lets others control the narrative; the goal is to improve both.
  • Mention Rate (Brand Mention Visibility) — Out of all AI responses that mention any brand (yours or a competitor’s), the percentage that mention yours. Reflects your share of the brand-relevant conversation, not of all monitored prompts.
  • Citation Rate (Source Citation Visibility) — The percentage of AI responses that cite your own site or content as a source. Measured independently of Mention Rate — a brand can be mentioned in a response that cites zero of its own pages.
  • Share of Voice — Out of all brand mentions in AI responses, yours plus every competitor’s, the percentage that are yours. Formula: Your brand mentions ÷ All brand mentions (yours + competitors) × 100. A rising Share of Voice signals growing AI visibility leadership relative to your competitive set.
  • Sentiment — A score from 0 to 100 measuring how positively or negatively your brand is described in a given mention, the higher the better. Each mention is also classified as Positive, Neutral, or Negative. Average Sentiment aggregates this across all your brand’s mentions.
  • Coverage — Out of all monitored prompts, the percentage where at least one AI response mentions your brand, regardless of whether competitors are also mentioned. Unlike Mention Rate (scoped to responses that mention at least one brand), Coverage measures your broad presence across your entire monitored prompt set, making it the metric to use for finding total blind spots.
  • Position — Your average rank when multiple brands are mentioned in the same AI answer. Frequent mentions with a weak (low) position mean your visibility is present but not dominant in that conversation.

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Account vocabulary

  • Credits — The unit Qwairy consumes for generating AI responses, generating content briefs, and importing prompts. Answer generation costs 1-6 credits per prompt-model pair depending on the model; a Content Studio brief costs 50 credits. See the Credits page for the full cost table and calculation examples.
  • Competitor — A brand that appears alongside yours in AI-generated responses. Competitors are auto-detected: Qwairy extracts them from monitored responses with no manual setup required, and new ones can appear after each monitoring run. You can also add competitors manually. Every competitor is classified as Direct (offers the same type of product or service and competes in the same category — your core competitive set) or Indirect (appears in AI answers on overlapping topics or adjacent markets without being a head-to-head rival — often a category influencer or complementary player). This classification can be changed manually at any time in Monitor > Competitor Mentions.
  • Onboarding Guide — where Topics, Prompts, Funnel stages, Monitoring frequency, and AI Models are configured
  • Credits — full credit cost tables and calculation examples
  • Performance Dashboard — where Mention Rate, Citation Rate, Share of Voice, Sentiment, Coverage, and Position are tracked
  • Topics — managing topics
  • Tags — managing tags
  • Personas — building audience personas for Content Studio
  • Competitor Mentions — managing direct and indirect competitors
  • Sentiment Analysis — sentiment scoring in depth
  • FAQ — additional Q&A on scores, credits, and monitoring