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Use these definitions when reading Qwairy dashboards and this documentation.

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Monitoring vocabulary

  • Prompt: a natural-language question tracked across one or more AI models.
  • Topic: a thematic group assigned to a prompt. A prompt can have one topic or be unassigned.
  • Tag: a reusable label. A prompt can have multiple tags.
  • Funnel stage: the prompt’s position in the buyer journey: TOFU, MOFU, or BOFU.
  • Provider: the company or product family that serves an AI experience, such as OpenAI or Google.
  • Model: the specific AI experience or model selected for generation, such as ChatGPT or GPT-5.
  • Answer: the output captured for one prompt and model generation.
  • Monitoring frequency: how often a prompt is scheduled. A prompt may inherit the workspace default or override it with Daily, Weekly, Monthly, or No monitoring.
  • Boost: additional answers generated for a prompt, model, and run. A boost can be set from 2 to 20 answers. The workspace can have a limited number of boosted prompts.
  • Credits: the unit consumed by answer generation and selected product operations. Creating or importing prompt definitions is free, but automatic answers generated afterward consume the sum of the selected model costs. See Providers & Credits.

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Brand relationships

Qwairy classifies detected brands by their relationship to the monitored brand:
  • SELF: the monitored brand.
  • DIRECT: a direct competitor included in competitive metrics.
  • INDIRECT: a related brand that is not currently treated as a direct competitor.
  • IGNORED: a brand excluded from the competitive analysis.
Review these classifications when a metric looks unexpected.

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Mentions and citations

A mention is an occurrence of a classified brand in an answer. A citation is a detected source associated with an answer. A link in the answer and a citation used for analysis are related signals, but they are not interchangeable on every page.

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Overview metrics

All formulas below use the active date range and filters. If a denominator is zero, the interface displays the empty or zero state defined by that view.
The REST performance endpoint has its own Coverage definition: answers with a SELF mention divided by all answers. Do not use that REST formula to reproduce the prompt-level Coverage card on the dashboard.

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Scope and comparability

Metrics change with provider, topic, tag, funnel, prompt, list, and date filters. Compare periods only after checking that the scope, models, market, and prompt set are equivalent. For the source data behind a metric, use Response Analysis, Competitor Mentions, and Source Explorer.