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Open Analyze > Perception to review generated perception snapshots for the selected brand. Perception is separate from the sentiment attached to routine monitoring mentions. It runs a dedicated analysis and compares provider answers with your configured brand attributes.

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Prepare the analysis

Review the brand attributes before starting a snapshot. These attributes define the intended positioning used for alignment analysis. Keep them specific and verifiable. The run uses credits per provider. See Providers & Credits for the current cost.

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History and status

The history table records each snapshot and its state, including pending, generating, analyzing, completed, or failed. Open a completed snapshot to inspect its detail. Do not compare two snapshots without checking their providers, attributes, and time period. A configuration change can affect the result independently of provider output.

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Snapshot detail

The detail view can include:
  • sentiment and alignment scores;
  • an Overview across providers and tabs for individual providers;
  • areas where provider descriptions converge or diverge;
  • themes and brand-attribute alignment;
  • a SWOT-style summary;
  • the prompts, answers, and sources used in the snapshot.
Scores are generated assessments of the selected responses. Read the supporting summaries and answers before using them in an external statement.

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Review workflow

  1. Confirm the brand attributes and provider set.
  2. Review the aggregate view for recurring themes.
  3. Switch to provider tabs to locate disagreement.
  4. Open the source answers for context.
  5. Record any attribute or provider change before the next comparison.