Overview
Navigate to Analyze > Perception in the left navigation menu. Brand Perception analyzes how AI models (ChatGPT, Perplexity, etc.) describe your brand. Monthly snapshots track your perception over time.Key Metrics
Score Zones
Dashboard KPIs
At the top, you’ll see:- Current Sentiment Score with trend vs previous
- Current Alignment Score with trend vs previous
- Next scheduled analysis date
Score Evolution Chart
Track your scores over time with:- Sentiment line (green)
- Alignment line (blue)
- Average indicators
- Best month highlight
- Zone backgrounds (green/yellow/red)
Analysis History
Table showing all snapshots:
Click any completed snapshot to view details.
Snapshot Detail View
When you click a completed snapshot, you access the full analysis:Score Cards
At the top, see the Sentiment Score and Alignment Score for the current view.Provider Tabs
Switch between:- Overview — Aggregated results across all AI providers
- Individual providers — Results from ChatGPT, Claude, Perplexity, etc.
Convergence & Divergence (Overview only)
Themes Performance
Spider chart showing scores across 10 business dimensions. Each theme includes:- Score (0-100%)
- Sentiment (positive, neutral, negative)
- Summary explanation
Brand Attributes Alignment
Your configured attributes with alignment status:SWOT Analysis
Key insights organized by category:
Each insight shows impact level (High, Medium, Low) and related theme.
Toggle between compact (2x2 grid) and detailed (table) views.
AI Responses (Provider tabs only)
Table of all prompts sent to the AI provider:
Click any row to expand and see the full AI response with all sources.
Snapshot Status
Brand Attributes
Before running an analysis, configure your brand attributes. These define what your brand identity should be.- Exactly 5 attributes required
- Click Edit Attributes to configure
- Attributes are compared against AI descriptions
How It Works
- Qwairy sends prompts about your brand to multiple AI providers
- Each provider generates responses describing your brand
- Responses are analyzed for sentiment (positive/negative tone)
- Responses are compared to your brand attributes for alignment
- Scores are aggregated into monthly snapshots