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Open Analyze > Sentiment to review how detected brand mentions are described in monitored answers. Each analyzed mention receives a score on a 0 to 100 scale. Higher values represent more positive language in the analyzed context. The page also groups mentions into positive, neutral, and negative categories.

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Choose the scope

Use the available controls to select:
  • the monitored brand or a competitor;
  • provider;
  • topic;
  • time range;
  • result order.
Global filters can further affect the dataset. Confirm the selected brand before comparing sentiment with another page.

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Review individual mentions

The mention list connects each score to its context, including the provider, topic, prompt, and generated summary where available. Read the full answer when wording is ambiguous. A score summarizes detected tone; it does not establish customer opinion, brand reputation in the wider market, or the intent of the provider.

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Compare periods

Keep the prompt set, providers, market, and brand relationship stable. A change in the mix of prompts can move the average even when similar answers receive similar scores.

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Export

Use the available export control for the current sentiment dataset. Record the filters and date range with any external report.