Overview
Page Performance aggregates data from four sources into a single page-by-page view, showing which pages perform best across the AI ecosystem.
For complete data, connect an analytics provider and Google Search Console. Referrer Analytics supports GA4, Piwik PRO, Matomo, Piano, Amplitude and Adobe.
Data Sources
| Source | What It Measures |
|---|
| AI Answer Citations | Mentions in AI responses |
| Referrer Analytics | Human traffic from AI platforms (via your analytics provider) |
| Crawler Analytics | Bot visits from GPTBot, ClaudeBot, etc. |
| Google Search Console | Search clicks and impressions |
KPIs
| Metric | Description |
|---|
| Pages Tracked | Pages with AI-related activity |
| AI Referrer Visits | Human visits from AI platforms |
| Crawler Visits | AI bot crawl activity |
| GSC Clicks | Clicks from Google Search |
| Factor | Weight |
|---|
| AI Answer Citations | 40% |
| Referrer Traffic | 25% |
| Crawler Activity | 20% |
| GSC Clicks | 15% |
Pages Table
| Column | Description |
|---|
| Page | URL path with external link |
| Score | Circular score with tooltip breakdown |
| AI Answers | Citation count, answers, prompts with trend |
| Referrer Analytics | Platform badges + session count with trend |
| Crawler Analytics | Crawler logos + visit count with trend |
| GSC | Clicks, impressions, position |
Data Source Indicators
Each page row shows 4 small dots indicating which data sources have data:
- Dot 1: AI Answers
- Dot 2: Referrer Analytics
- Dot 3: Crawler Analytics
- Dot 4: GSC
Filled dot = has data, empty dot = no data.
GSC Position Colors
| Position | Color |
|---|
| 1-10 | Green |
| 11-30 | Yellow |
| 30+ | Red |
Sorting
Click column headers to sort by:
- Path (alphabetical)
- Performance Score
- AI Answers (citations)
- Referrer Sessions
- Crawler Visits
- GSC Clicks
Default sort: Performance Score (descending).
Date Ranges
| Range | Description |
|---|
| Last 7 days | Recent activity |
| Last 30 days | Default |
| Last 60 days | Extended |
| Last 90 days | Quarterly |
| All time (1 year) | Admin only |
Connection Status
A warning banner appears if data sources are missing, with links to:
- Connect an analytics provider
- Connect Search Console
- View Crawler Analytics setup
15 pages per view with navigation controls.
Also available via MCP
This data is also queryable through the Qwairy MCP server — the get_page_performance tool returns the same figures for use in Claude, Cursor, or any MCP-compatible assistant. Requires the read:measure scope.
