Tabs
The page organizes records into the tabs that apply to the workspace:- Competitors: your brand and the brands classified as Direct.
- Related Brands: brands classified as Indirect. Position, Mention Rate, and Citation Rate are hidden on this tab.
- To Review: domain issues to fix (no domain, invalid domain, domain not found, or domain not verified) and potential duplicates with similar names.
- Favorites: brands you added to favorites.
- Ignored: brands excluded from competitive analysis. You can restore them.
- Processing: brands still being analyzed and classified, when present.
Read the table
Filters narrow the table to brands detected with shopping, local business, or sponsored content insights.
Why classification matters
The dashboard’s Mention Rate, Citation Rate, and Share of Voice calculations use SELF and DIRECT relationships. Changing a relationship can therefore change a historical view without changing the underlying answer text. Use Direct for a brand that should be included in the competitive denominator. Use Indirect for a related brand that you want to keep visible without treating it as a direct competitor. Ignore a brand when it should not participate in analysis.Review competitors
Use Add Competitor to add a brand manually. Open a brand to edit its relationship or domain, add it to favorites, or ignore it. You can select several brands to update them together. On the To Review tab, apply a suggested domain, edit it, or merge potential duplicates.A mention shows that a brand appeared in a captured answer. It does not establish recommendation, preference, market share, or a commercial relationship without further context.