Relationship tabs
The page organizes records into the tabs that apply to the workspace:- Competitors: the monitored brand and brands classified as SELF or DIRECT.
- Related Brands: brands classified as INDIRECT.
- To Review: detections awaiting a relationship decision.
- Favorites: favorited competitors, when present.
- Ignored: brands excluded from competitive analysis.
- Processing: records still being analyzed, when present.
Why classification matters
The dashboard’s Mention Rate, Citation Rate, and Share of Voice calculations use SELF and DIRECT relationships. Changing a relationship can therefore change a historical view without changing the underlying answer text. Use DIRECT for a brand that should be included in the competitive denominator. Use INDIRECT for a related brand that you want to keep visible without treating it as a direct competitor. Ignore a detection when it should not participate in analysis.Review competitors
You can add a competitor manually, edit a detected relationship, and favorite records used frequently in comparison views. The page also supports filters for detected shopping, local, and sponsored signals. Open a competitor to inspect its appearances in the current scope.A mention shows that a brand appeared in a captured answer. It does not establish recommendation, preference, market share, or a commercial relationship without further context.