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Open Cockpit > Compare to place the monitored brand and selected competitors in the same analytical scope. The monitored brand is fixed in the comparison. Add at least one competitor to populate comparative views. Favorited competitors may be preselected when the page opens.

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Comparison views

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Metrics

The metric table presents each selected brand using the product metrics available for the current period. Check the definition of each metric before comparing it with a value from another Qwairy surface.

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Brand Positioning

The positioning view places selected brands on configurable axes. Read the axis labels and metric selectors before interpreting distance or quadrant placement.

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Co-Mention Overlap

The overlap view shows how often brands appear together in the monitored answer set. Co-mention is an observed association in those answers, not evidence of a business relationship or user preference.

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Evolution Over Time

The trend view compares selected brands across the current date range. Keep the prompt set, providers, market, and brand relationships stable when evaluating movement.

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Breakdowns

Use the breakdown tabs to compare results by:
  • provider;
  • topic;
  • tag;
  • funnel stage;
  • prompt.

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Check an unexpected comparison

  1. Confirm that each competitor is classified as DIRECT.
  2. Verify the current filters and date range.
  3. Check whether every selected provider returned answers.
  4. Open Monitor > Response Analysis to inspect the underlying text.
See Core Concepts for the shared metric definitions.