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The Compare page lets you run head-to-head comparisons between your brand and up to 10 competitors. It combines tables, scatter plots, heatmaps, and trend charts to answer one question: where exactly are you winning and losing? Navigate to Cockpit > Compare in the left navigation menu.

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Getting Started

Select competitors using the multi-select dropdown at the top. Your brand is always included. Qwairy auto-populates your favorited competitors on first load.
You need at least 2 brands selected (your brand + 1 competitor) for the comparison views to appear.

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Compare Views

The Compare tab contains 5 complementary views:

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1. Metrics Table

A side-by-side table comparing all selected brands on 10 metrics: The best value per metric is highlighted in green, the worst in red. Trend arrows show the change vs. the previous period.

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2. Positioning Map

A scatter plot that maps competitors on any two metrics you choose (via dropdowns for X and Y axes).
  • Each competitor is plotted as a logo dot
  • Dot colors indicate relationship: green (your brand), orange (direct competitor), blue (indirect), gray (other)
  • Quadrants help you read the map: top-right = leaders, bottom-left = low profile
  • Hover for detailed tooltips, click to toggle visibility
Common axis combinations:
  • Mention Rate × Sentiment — who’s visible AND well-perceived?
  • Share of Voice × Citation Rate — who’s dominant AND authoritative?
  • Coverage × Avg Position — who’s everywhere AND ranked high?

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3. Overlap Matrix

A heatmap showing the overlap percentage between every pair of competitors — i.e., how often they both appear in the same AI responses. This reveals which competitors AI models consider your closest substitutes.

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4. Evolution Chart

A multi-line time-series chart tracking any selected metric over time for all competitors. Use the metric dropdown to switch between:
  • Mentions
  • Share of Voice (%)
  • Coverage (%)
  • Position (reversed Y-axis — lower position = higher on chart)
  • Sentiment
Toggle individual competitors on/off using the eye icons. Weekly data points.

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5. Breakdown Tables

Multi-tab breakdown showing competitor metrics sliced by: Each table uses heatmap coloring to highlight the leader per row. Click any row to drill into the detail page.
Breakdown tabs are hidden when a single filter is active for that dimension (e.g., the “By Topic” tab hides if you have exactly 1 topic selected).

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Filters

The Compare tab respects global filters:

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Export & Sharing

  • Export PNG buttons are available on the Metrics Table and Positioning Map
  • Create a Shared Link of type “Competitors” from the share menu to give stakeholders a read-only comparison view