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Open Cockpit > Compare to place your brand and selected competitors in the same analytical scope. You can also reach it from the view tabs at the top of Cockpit > Overview. Select 2 to 10 brands to compare. Your own brand counts toward the 10 when it is selected. Your favorite competitors are compared by default, otherwise your closest competitors. Use Manage competitors to open Competitor Mentions.

Comparison views

Detailed Comparison

The comparison table presents each selected brand with the product metrics available for the current period. Check the definition of each metric before comparing it with a value from another Qwairy surface.

Brand Positioning

The positioning chart places the selected brands on two axes that you choose among Mention Rate, Citation Rate, Share of Voice, Total Mentions, Coverage, Avg Position, Avg Sentiment, Source Citations, Source Pages, and Providers. Its quadrants identify leaders, challengers, and low-profile brands. Read the axis labels before interpreting distance or quadrant placement.

Co-Mention Overlap

The overlap view shows how often brands appear together in the monitored answer set: when one brand is mentioned, the share of those answers that also mention another. Co-mention is an observed association in those answers, not evidence of a business relationship or user preference.

Evolution Over Time

The trend view compares the selected brands over the current date range by mentions, share of voice, coverage, position, or sentiment. Keep the prompt set, models, countries, and brand relationships stable when evaluating movement.

Breakdown

Use the breakdown tabs to compare results by provider, topic, tag, funnel stage, persona, country, or prompt. Available metrics are Mention Rate, Citation Rate, Share of Voice, Total Mentions, Avg Position, Avg Sentiment, and Source Citations, with trends against the previous period of the same length. Use Share to create a link to the comparison.

Check an unexpected comparison

  1. Confirm each competitor’s relationship in Monitor > Competitor Mentions.
  2. Verify the current filters and date range.
  3. Check whether every selected provider returned answers.
  4. Open Monitor > Response Analysis to inspect the underlying text.
See Core concepts for the shared metric definitions.