# Qwairy Documentation

- [What is Qwairy](https://docs.qwairy.co/documentation/get-started/what-is-qwairy.md): Learn how Qwairy observes brand visibility in AI answers and turns monitoring data into analysis and actions.
- [Quickstart](https://docs.qwairy.co/documentation/get-started/quickstart.md): Set up a brand, review generated topics and prompts, choose monitoring settings, and inspect the first answers.
- [Core Concepts](https://docs.qwairy.co/documentation/get-started/core-concepts.md): Definitions for prompts, topics, providers, answers, mentions, citations, and Qwairy's dashboard metrics.
- [Interpreting Your First Results](https://docs.qwairy.co/documentation/get-started/first-results.md): Review the first monitoring snapshot, verify its scope, and trace dashboard metrics back to prompts and answers.
- [Providers & Credits](https://docs.qwairy.co/documentation/get-started/credits.md): Review the supported AI experiences and models, their collection method, and the credit cost of each operation.
- [Frequently Asked Questions](https://docs.qwairy.co/documentation/get-started/faq.md): Answers about monitoring, metrics, topics, prompts, credits, website access, competitors, exports, and integrations.
- [Overview](https://docs.qwairy.co/documentation/cockpit/performance-dashboard.md): Read the five dashboard metrics, trends, competitors, sources, and breakdowns for the current monitoring scope.
- [GEO Matrix](https://docs.qwairy.co/documentation/cockpit/geo-matrix.md): Compare one visibility metric across AI providers and topics, tags, funnel stages, or individual prompts.
- [Prompt Tracking](https://docs.qwairy.co/documentation/monitor/tracking-queries.md): Review monitored prompts, their latest results, and detected signals without changing workspace configuration.
- [Response Analysis](https://docs.qwairy.co/documentation/monitor/analyzing-answers.md): Search and filter individual AI answers, then inspect the mentions, sources, and insight metadata attached to them.
- [Competitor Mentions](https://docs.qwairy.co/documentation/monitor/competitor-mentions.md): Review detected brands, correct their relationship to your brand, and inspect competitor presence in monitored answers.
- [Source Explorer](https://docs.qwairy.co/documentation/monitor/content-sources.md): Analyze cited domains and pages, ownership, usage type, and on-page presence across monitored answers.
- [Query Fan-Out](https://docs.qwairy.co/documentation/monitor/insights/query-fan-out.md): Review search queries detected within AI answers, their intents, brand mentions, and prompt opportunities.
- [Shopping Results](https://docs.qwairy.co/documentation/monitor/insights/shopping-intelligence.md): Review products, stores, ratings, and brand opportunities detected in shopping-related AI answer metadata.
- [Local Businesses](https://docs.qwairy.co/documentation/monitor/insights/local-intelligence.md): Review businesses, categories, locations, and opportunities detected in local AI answer metadata.
- [Social Signals](https://docs.qwairy.co/documentation/monitor/insights/social-intelligence.md): Review social platforms and pages cited in monitored AI answers, including their contribution to the source mix.
- [Sponsored Content](https://docs.qwairy.co/documentation/monitor/insights/sponsored-content.md): Review ads, advertisers, products, and prompts detected in sponsored AI answer metadata.
- [Compare](https://docs.qwairy.co/documentation/cockpit/compare.md): Compare the monitored brand with selected competitors across metrics, positioning, overlap, trends, and breakdowns.
- [Sentiment](https://docs.qwairy.co/documentation/analyze/sentiment-analysis.md): Review the sentiment assigned to brand mentions across providers, topics, competitors, and time periods.
- [Perception](https://docs.qwairy.co/documentation/analyze/brand-perception.md): Compare how selected AI providers describe your brand with the attributes you have configured.
- [Fact Check](https://docs.qwairy.co/documentation/analyze/fact-check.md): Extract claims from monitored answers, compare them with a source of truth, and record human verification decisions.
- [Action Center](https://docs.qwairy.co/documentation/cockpit/action-center.md): Review suggestions derived from Qwairy data, organize accepted work, and adjust the strategy used for prioritization.
- [Content Opportunities](https://docs.qwairy.co/documentation/act/content-opportunities.md): Review prompts where monitored answers show a content or brand-presence gap, with the evidence used for prioritization.
- [Backlink Opportunities](https://docs.qwairy.co/documentation/act/backlink-opportunities.md): Investigate cited third-party pages where competitor presence and on-page evidence suggest an outreach opportunity.
- [Content Studio](https://docs.qwairy.co/documentation/act/content-studio.md): Create and review content briefs using selected Qwairy insights, brand context, and editorial inputs.
- [Site Readiness](https://docs.qwairy.co/documentation/optimize/site-readiness.md): Check robots.txt policy for configured crawler and robots-policy identities, then review llms.txt guidance.
- [Site Diagnostics](https://docs.qwairy.co/documentation/optimize/site-diagnostics.md): Crawl selected public pages, review technical and content checks, and track audit results over time.
- [Google Search Console](https://docs.qwairy.co/documentation/measure/google-search-console.md): Connect a Search Console property, review query and page data, and turn selected searches into monitoring prompts.
- [Bing Webmaster Tools](https://docs.qwairy.co/documentation/measure/bing-webmaster.md): Connect a Bing site, review query and page search data, and export the selected reporting scope.
- [Crawler Analytics](https://docs.qwairy.co/documentation/measure/crawler-analytics.md): Configure a supported server-log collector and analyze retained snapshots of requests classified as AI crawlers.
- [Generic HTTP collector](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/generic-http.md): Send filtered server or edge request logs to Crawler Analytics through the generic ingestion endpoint.
- [Cloudflare Worker](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/cloudflare-worker.md): Deploy Qwairy's generated edge collector on a Cloudflare Worker route and verify crawler delivery safely.
- [WordPress](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/wordpress.md): Install Qwairy's generated PHP tracker in WordPress, protect its key, and verify eligible crawler requests.
- [Vercel Drains](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/vercel.md): Connect Vercel production request logs to Crawler Analytics through a dedicated JSON drain.
- [Cloudflare Logpush](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/cloudflare.md): Configure a bounded Cloudflare Logpush HTTP job for Crawler Analytics.
- [AWS CloudFront through Firehose](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/aws-cloudfront.md): Send CloudFront Standard Logging v2 records to Crawler Analytics through Amazon Data Firehose.
- [Akamai DataStream 2](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/akamai.md): Configure an Akamai DataStream 2 custom HTTPS destination for Crawler Analytics.
- [Fastly HTTPS Logging](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/fastly.md): Configure a bounded Fastly HTTPS logging endpoint for Crawler Analytics.
- [Netlify Log Drains](https://docs.qwairy.co/documentation/measure/crawler-analytics/connectors/netlify.md): Connect Netlify traffic logs to Crawler Analytics through a General HTTP log drain.
- [Analytics Integrations](https://docs.qwairy.co/documentation/measure/integrations/overview.md): Choose an analytics connection for AI-referral traffic, revenue attribution, and page-level reporting.
- [Google Analytics 4](https://docs.qwairy.co/documentation/measure/integrations/google-analytics.md): Connect a GA4 property for measured AI-referral traffic and configurable purchase or event conversions.
- [Piwik PRO](https://docs.qwairy.co/documentation/measure/integrations/piwik-pro.md): Connect a Piwik PRO site for AI-referral traffic and configurable purchase or event conversions.
- [Matomo](https://docs.qwairy.co/documentation/measure/integrations/matomo.md): Connect a Matomo site for AI-referral traffic and configurable purchase or goal conversions.
- [Piano Analytics](https://docs.qwairy.co/documentation/measure/integrations/piano-analytics.md): Connect the Piano Analytics Data API for AI-referral traffic and configurable purchase or metric conversions.
- [Amplitude](https://docs.qwairy.co/documentation/measure/integrations/amplitude.md): Connect an Amplitude project for AI-referrer users or events when referring-domain data is available.
- [Adobe Analytics](https://docs.qwairy.co/documentation/measure/integrations/adobe-analytics.md): Connect an Adobe Analytics report suite for AI-referral traffic and configurable purchase or metric conversions.
- [Referrer Analytics](https://docs.qwairy.co/documentation/measure/referrer-analytics.md): Analyze sessions that a connected analytics provider classifies as referrals from AI platforms.
- [AI Revenue](https://docs.qwairy.co/documentation/measure/ai-revenue.md): Attribute configured business conversions to AI referral or acquisition evidence while keeping measured revenue separate from estimated value.
- [Page Performance](https://docs.qwairy.co/documentation/measure/page-performance.md): Compare page-level signals from AI answers, GA4 referrals, retained crawler rollups, Google Search Console, and Bing Webmaster Tools.
- [Configuration](https://docs.qwairy.co/documentation/workspace/brand-settings.md): Add a brand and configure competitor detection and domain scope for the current workspace.
- [Monitoring](https://docs.qwairy.co/documentation/workspace/monitoring.md): Set the workspace monitoring schedule, choose models, and review the credit estimate for prompt-level settings and boosts.
- [Activity](https://docs.qwairy.co/documentation/workspace/activity.md): Follow scheduled, manual, onboarding, and new-prompt generation runs with their scope, progress, and status.
- [Prompts](https://docs.qwairy.co/documentation/workspace/prompts.md): Add, organize, schedule, pause, boost, regenerate, and remove the prompts monitored for a brand.
- [Topics](https://docs.qwairy.co/documentation/workspace/topics.md): Group prompts into thematic topics and use those groups in dashboard filters and breakdowns.
- [Tags](https://docs.qwairy.co/documentation/workspace/tags.md): Create reusable labels, assign several tags to a prompt, and filter Qwairy views by custom groupings.
- [Lists](https://docs.qwairy.co/documentation/workspace/lists.md): Save a named filter scope and reuse it across compatible dashboard and analysis views.
- [Personas](https://docs.qwairy.co/documentation/workspace/personas.md): Create audience profiles that provide optional context to supported content-generation workflows.
- [Notifications](https://docs.qwairy.co/documentation/workspace/notifications.md): Enable or disable the weekly email report for the current brand and understand related transactional emails.
- [Viewers](https://docs.qwairy.co/documentation/workspace/viewers.md): Grant and remove read-only access to selected brands for team members with the Viewer role.
- [Shared Links](https://docs.qwairy.co/documentation/workspace/shared-links.md): Create, review, expire, and revoke links that expose selected Qwairy views outside the signed-in workspace.
- [Exports](https://docs.qwairy.co/documentation/workspace/exports.md): Generate, monitor, download, and remove point-in-time data exports for the current workspace.
- [Supported countries and territories](https://docs.qwairy.co/documentation/availability/countries.md): Compare market and AI engine availability for continuous workspaces and one-off Pitch Audits.
- [Supported languages](https://docs.qwairy.co/documentation/availability/languages.md): Compare language configuration for continuous workspaces and one-off Pitch Audits.
- [Settings](https://docs.qwairy.co/documentation/team/settings.md): Review the team identifier, change the display name, and see feature overrides and beta access on the account.
- [Members](https://docs.qwairy.co/documentation/team/manage-members.md): Invite team members, assign roles, manage Viewer brand access, and review pending invitations.
- [Usage](https://docs.qwairy.co/documentation/team/usage.md): Review the team credit balance, consumption, additions, projection, breakdowns, and transaction history.
- [Billing](https://docs.qwairy.co/documentation/team/billing.md): Review the current plan, credit allocation, payment status, subscription controls, purchases, and invoices.
- [Virtual Teams](https://docs.qwairy.co/documentation/team/virtual-teams.md): Create isolated sub-teams, allocate credits and workspace quota, and move eligible workspaces within one organization.
- [SSO](https://docs.qwairy.co/documentation/team/sso.md): Configure an OIDC identity provider, verify email domains, enable sign-in, and optionally enforce SSO.
- [Introduction](https://docs.qwairy.co/developers/introduction.md): Start with Qwairy API v1 authentication, response shapes, pagination, and core endpoints.
- [Quick start](https://docs.qwairy.co/developers/guides/index.md): Make your first Qwairy API call, then build on the shared client and guides.
- [Authentication](https://docs.qwairy.co/developers/authentication.md): Authenticate Qwairy API requests with a team-scoped Bearer token.
- [API tokens](https://docs.qwairy.co/developers/api-keys.md): Create and manage API keys for programmatic access to your Qwairy data.
- [Rate limits](https://docs.qwairy.co/developers/rate-limits.md): Understand team-level API limits, rate-limit headers, and Retry-After handling.
- [Error codes](https://docs.qwairy.co/developers/errors.md): Handle gateway and resource error shapes returned by API v1.
- [Entities](https://docs.qwairy.co/developers/entities.md): Reference the shared objects and metric fields returned by API v1.
- [List brands](https://docs.qwairy.co/developers/endpoints/brands/list.md): Retrieve all brands accessible to your team.
- [Get brand](https://docs.qwairy.co/developers/endpoints/brands/get.md): Retrieve detailed information about a specific brand.
- [List topics](https://docs.qwairy.co/developers/endpoints/keywords/list.md): Analyze performance by topic (keyword).
- [Topic evolution](https://docs.qwairy.co/developers/endpoints/keywords/evolution.md): Daily time-series metrics for a specific topic.
- [List tags](https://docs.qwairy.co/developers/endpoints/tags/list.md): Analyze performance by tag.
- [Tag evolution](https://docs.qwairy.co/developers/endpoints/tags/evolution.md): Daily time-series metrics for a specific tag.
- [Get performance snapshot](https://docs.qwairy.co/developers/endpoints/performance.md): Read response-level mention, citation, sentiment, and Share of Voice metrics for a brand.
- [Get GEO matrix](https://docs.qwairy.co/developers/endpoints/matrix.md): Get the GEO visibility matrix for your brand across providers and dimensions.
- [List prompts](https://docs.qwairy.co/developers/endpoints/prompts/list.md): Get paginated prompts with search and filtering options.
- [Get prompt](https://docs.qwairy.co/developers/endpoints/prompts/get.md): Retrieve detailed information about a specific prompt.
- [Prompt answers](https://docs.qwairy.co/developers/endpoints/prompts/answers.md): Retrieve all AI-generated responses for a specific prompt.
- [Prompt evolution](https://docs.qwairy.co/developers/endpoints/prompts/evolution.md): Track how a prompt's metrics change over time.
- [List answers](https://docs.qwairy.co/developers/endpoints/answers/list.md): Retrieve AI-generated responses with filters for provider, brand mentions, and sources.
- [Get answer](https://docs.qwairy.co/developers/endpoints/answers/get.md): Retrieve a single AI response with full text and detailed analysis.
- [List competitors](https://docs.qwairy.co/developers/endpoints/competitors/list.md): Track competitor mentions, share of voice, and positioning.
- [Get competitor](https://docs.qwairy.co/developers/endpoints/competitors/get.md): Retrieve detailed competitor info with breakdowns by provider and topic.
- [Competitor evolution](https://docs.qwairy.co/developers/endpoints/competitors/evolution.md): Track how a competitor's metrics change over time.
- [List source domains](https://docs.qwairy.co/developers/endpoints/source-domains/list.md): Monitor which domains AI platforms cite.
- [Get source domain](https://docs.qwairy.co/developers/endpoints/source-domains/get.md): Retrieve detailed source info with breakdowns by provider and topic.
- [Source domain evolution](https://docs.qwairy.co/developers/endpoints/source-domains/evolution.md): Track how a source's citation metrics change over time.
- [List source URLs](https://docs.qwairy.co/developers/endpoints/source-urls.md): Track individual page citations.
- [List query fan-out records](https://docs.qwairy.co/developers/endpoints/search.md): List aggregated web-search queries recorded while providers generated answers.
- [List shopping results](https://docs.qwairy.co/developers/endpoints/shopping.md): List shopping observations extracted from stored answers.
- [List local business insights](https://docs.qwairy.co/developers/endpoints/local.md): List local business observations extracted from stored answers.
- [List social signals](https://docs.qwairy.co/developers/endpoints/social.md): List citations classified as social-platform sources in stored answers.
- [List sponsored content](https://docs.qwairy.co/developers/endpoints/sponsored.md): List sponsored placements detected in stored answers.
- [Get crawler analytics](https://docs.qwairy.co/developers/endpoints/crawler-analytics.md): Retrieve retained AI crawler activity, delivery coverage, and page-level observations for a brand.
- [List perception snapshots](https://docs.qwairy.co/developers/endpoints/perception/list.md): List completed monthly perception snapshots with scores, trends, averages, and history.
- [Get perception snapshot](https://docs.qwairy.co/developers/endpoints/perception/get.md): Retrieve one completed perception snapshot with scores, attribute alignment, and SWOT observations.
- [List actions](https://docs.qwairy.co/developers/endpoints/actions/list.md): List the Action Center's prioritized recommendation queue.
- [List content](https://docs.qwairy.co/developers/endpoints/content/list.md): List Content Studio articles for syndication to an external CMS.
- [Get content](https://docs.qwairy.co/developers/endpoints/content/get.md): Retrieve a full Content Studio article including the markdown body.
- [Get Site Readiness analysis](https://docs.qwairy.co/developers/endpoints/technical-analysis.md): Read the stored Site Readiness analysis for robots.txt, llms.txt, and sitemap.xml.
- [List Pitch Audits](https://docs.qwairy.co/developers/endpoints/pitch-audits/list.md): List the read-only Pitch Audit snapshots available to your agency workspace.
- [Get Pitch Audit](https://docs.qwairy.co/developers/endpoints/pitch-audits/get.md): Read the original prospect report for a Pitch Audit.
- [Get Pitch Audit subject report](https://docs.qwairy.co/developers/endpoints/pitch-audits/get-report.md): Read a competitor or co-competitor view derived from one Pitch Audit.
- [Outbound webhooks](https://docs.qwairy.co/developers/webhooks.md): Receive weekly-report and export-ready events as signed JSON POST requests to your endpoint.
- [Custom dashboard](https://docs.qwairy.co/developers/guides/custom-dashboard.md): Build a dashboard from performance, competitor, source, answer, and query fan-out data.
- [Weekly reports](https://docs.qwairy.co/developers/guides/weekly-reports.md): Compare two complete, non-overlapping seven-day API windows with explicit methodology.
- [Competitive analysis](https://docs.qwairy.co/developers/guides/competitive-analysis.md): Compare SELF and DIRECT observations, then measure one competitor across a consistent API scope.
- [Data export](https://docs.qwairy.co/developers/guides/data-export.md): Export GEO data to CSV, JSON, and BI tools like BigQuery or Snowflake.
- [Qwairy MCP server](https://docs.qwairy.co/mcp/introduction.md): Connect an MCP-compatible assistant to read authorized Qwairy monitoring data and documentation
- [Connect an MCP client](https://docs.qwairy.co/mcp/getting-started.md): Connect an MCP-compatible client to Qwairy with OAuth or a Personal Access Token
- [OAuth Authentication](https://docs.qwairy.co/mcp/oauth.md): How the Qwairy MCP server authenticates connections using OAuth 2.1 with PKCE.
- [Cross-tool MCP workflows](https://docs.qwairy.co/mcp/workflows.md): Combine read-only Qwairy evidence with authorized analytics, content, reporting, and task-management tools
- [Discovery tools](https://docs.qwairy.co/mcp/tools/discovery.md): Tools to discover monitored brands and their configured topics and tags in Qwairy.
- [Filter compatibility](https://docs.qwairy.co/mcp/tools/filters.md): Canonical filter contract and tool-by-tool compatibility for all Qwairy MCP tools.
- [Performance tools](https://docs.qwairy.co/mcp/tools/performance.md): Tools to analyze your brand's GEO performance and topic-level metrics.
- [Competitor tools](https://docs.qwairy.co/mcp/tools/competitors.md): Tools to analyze competitors mentioned in AI responses and track their evolution.
- [Prompt and response tools](https://docs.qwairy.co/mcp/tools/responses.md): Tools to browse monitored prompts and analyze AI responses in detail.
- [Source tools](https://docs.qwairy.co/mcp/tools/sources.md): Tools to analyze which domains and URLs AI providers cite as sources.
- [Strategic tools](https://docs.qwairy.co/mcp/tools/strategic.md): Tools for brand perception, technical status, prompt signals, and Action Center recommendations.
- [Insight tools](https://docs.qwairy.co/mcp/tools/insights.md): Tools for vertical insights: shopping, social, local businesses, and web search query analysis.
- [Measure tools](https://docs.qwairy.co/mcp/tools/measure.md): Off-AI web analytics from connected integrations: Google Search Console, Bing, analytics revenue and referrers, and AI crawler activity.
- [Deep-dive tools](https://docs.qwairy.co/mcp/tools/deep-dive.md): Tools for detailed analysis: on-page presence, source profiles, competitor positioning, and the GEO visibility matrix.
- [Pitch Audit tools](https://docs.qwairy.co/mcp/tools/pitch-audits.md): Read agency Pitch Audits and co-competitor reports through MCP.
- [Documentation tool](https://docs.qwairy.co/mcp/tools/documentation.md): Search Qwairy product documentation, guides, best practices, and GEO strategies directly from the MCP.
- [First MCP conversation](https://docs.qwairy.co/mcp/examples/getting-started.md): Discover accessible brands, inspect one performance scope, and identify evidence to review next
- [MCP performance review](https://docs.qwairy.co/mcp/examples/performance.md): Inspect visibility trends, provider differences, topic breakdowns, and matrix evidence through MCP
- [MCP competitor review](https://docs.qwairy.co/mcp/examples/competitors.md): Compare configured competitors, trends, positions, and answer evidence through MCP
- [MCP answer review](https://docs.qwairy.co/mcp/examples/responses.md): Browse stored answers and inspect brand mentions, citations, competitors, and context through MCP
- [MCP source review](https://docs.qwairy.co/mcp/examples/sources.md): Inspect observed source domains, cited URLs, page presence, and social citations through MCP
- [Cross-surface audit workflow](https://docs.qwairy.co/mcp/examples/full-geo-audit.md): Combine overview, matrix, page-presence, technical, and action evidence in one MCP workflow
- [Content opportunity workflow](https://docs.qwairy.co/mcp/examples/content-strategy.md): Use observed content, query, shopping, and local gaps to form testable content hypotheses
- [Competitor deep dive](https://docs.qwairy.co/mcp/examples/competitive-deep-dive.md): Inspect where and how a selected competitor appears in the authorized monitoring scope
- [Connect Looker Studio](https://docs.qwairy.co/looker-studio/getting-started.md): Connect Qwairy to Google Looker Studio and build reports from governed monitoring data
- [Troubleshoot Looker Studio](https://docs.qwairy.co/looker-studio/troubleshooting.md): Resolve connection, schema, date-range, and metric-alignment issues in the Qwairy Looker Studio connector
- [Prompt Performance](https://docs.qwairy.co/looker-studio/sources/prompt-performance.md): Analyze individual monitored prompts and period-level mention state in Looker Studio
- [Performance Overview](https://docs.qwairy.co/looker-studio/sources/performance-overview.md): High-level daily performance metrics aggregated by provider in Looker Studio.
- [Competitor Metrics](https://docs.qwairy.co/looker-studio/sources/competitor-metrics.md): Detailed competitor-level metrics for benchmarking analysis in Looker Studio.
- [Source Domains](https://docs.qwairy.co/looker-studio/sources/source-domains.md): Domain-level metrics for tracking which domains are cited in Looker Studio.
- [Source URLs](https://docs.qwairy.co/looker-studio/sources/source-urls.md): Analyze cited pages at URL, topic, or tag grain in Looker Studio.
- [Tag Performance](https://docs.qwairy.co/looker-studio/sources/tag-performance.md): Aggregated metrics by tag for grouped analysis in Looker Studio.
- [Keyword Performance](https://docs.qwairy.co/looker-studio/sources/keyword-performance.md): Analyze topic-level metrics through the Looker Studio connector's Keyword Performance source
- [Answer Details](https://docs.qwairy.co/looker-studio/sources/answer-details.md): Per-answer metadata (prompt, funnel, topic) for granular analysis in Looker Studio.
- [Shopping Insights](https://docs.qwairy.co/looker-studio/sources/shopping-insights.md): Product recommendations extracted from AI responses in Looker Studio.
- [Local Insights](https://docs.qwairy.co/looker-studio/sources/local-insights.md): Local business recommendations extracted from AI responses in Looker Studio.
- [Search Insights](https://docs.qwairy.co/looker-studio/sources/search-insights.md): Web search queries generated by AI providers during response generation in Looker Studio.
- [Social Insights](https://docs.qwairy.co/looker-studio/sources/social-insights.md): Citations from social platforms (Reddit, YouTube, Twitter, forums) in Looker Studio.
- [Agency white label](https://docs.qwairy.co/agencies/introduction.md): Configure a custom logo, dashboard domain, login branding, and removal of Qwairy attribution
- [Manage agency clients](https://docs.qwairy.co/agencies/agency-guide.md): Choose a client isolation, access, branding, and reporting model for multiple Qwairy workspaces
- [Pitch Audits](https://docs.qwairy.co/agencies/pitch-audits.md): Create pre-sales AI visibility audits for prospects before onboarding them into a full workspace.
- [Custom Logo](https://docs.qwairy.co/agencies/logo.md): Upload your own logo to replace Qwairy branding across the dashboard, shared reports, and your branded login.
- [Remove Branding](https://docs.qwairy.co/agencies/remove-branding.md): Hide the "Powered by Qwairy" branding across the dashboard, shared report links, and exports with a single toggle.
- [Custom domain](https://docs.qwairy.co/agencies/custom-domain/overview.md): Serve the Qwairy dashboard and login from a branded subdomain such as analytics.example.com
- [DNS Setup](https://docs.qwairy.co/agencies/custom-domain/dns-setup.md): Add your custom domain in White Label settings and point it to Qwairy with a CNAME record at your DNS provider.
- [Verification](https://docs.qwairy.co/agencies/custom-domain/verification.md): Verify your DNS configuration to activate your custom domain. Provisioning and the HTTPS certificate are handled automatically so your team can sign in at your domain.
- [Agency notifications](https://docs.qwairy.co/agencies/notifications.md): Control which email notifications Qwairy sends, including the per-workspace weekly report.
- [Use cases](https://docs.qwairy.co/use-cases/index.md): Choose a Qwairy workflow by the question you need to answer, the evidence available, and the decision you need to make
- [Am I monitoring the right prompts to track my AI visibility?](https://docs.qwairy.co/use-cases/setup/monitoring-right-prompts.md): Audit whether your monitored prompts cover the topics, audiences, and funnel stages that matter to your analysis.
- [How should I organize my prompts with tags, topics, and funnel stages?](https://docs.qwairy.co/use-cases/setup/organize-prompts-tags-topics.md): Build a stable prompt taxonomy with topics, reusable tags, and funnel stages for consistent filtering and reporting.
- [Which AI providers should I prioritize monitoring and why?](https://docs.qwairy.co/use-cases/setup/which-providers-to-prioritize.md): Prioritize providers with evidence from visibility, audience relevance, referral traffic, and competitive observations.
- [How visible is my brand in AI-powered search engines?](https://docs.qwairy.co/use-cases/visibility/how-visible-is-my-brand-in-ai.md): Assess brand visibility with response-level rates, prompt-level Coverage, Share of Voice, and the underlying answers.
- [Which AI providers mention my brand the most (and the least)?](https://docs.qwairy.co/use-cases/visibility/which-providers-mention-my-brand.md): Compare provider-level mentions using matched prompts, models, filters, raw counts, and response-level Mention Rate.
- [How has my brand's AI visibility changed over the last 30/60/90 days?](https://docs.qwairy.co/use-cases/visibility/how-has-my-visibility-changed.md): Compare visibility over time with fixed filters, explicit metric denominators, and a record of monitoring changes.
- [What is my brand's share of voice compared to competitors?](https://docs.qwairy.co/use-cases/visibility/what-is-my-share-of-voice.md): Measure Product Share of Voice from SELF and DIRECT mention occurrences, then inspect the competitors and answers behind it.
- [For which topics does my brand appear in AI answers?](https://docs.qwairy.co/use-cases/visibility/for-which-topics-does-my-brand-appear.md): Compare prompt-level Coverage and answer-level Mention Rate across topics while keeping the analysis scope consistent.
- [How often is my brand cited with a link versus just mentioned by name?](https://docs.qwairy.co/use-cases/visibility/cited-with-link-vs-just-mentioned.md): Separate answers that mention your brand and cite your site from answers that mention the brand without a SELF citation.
- [What position does my brand typically appear in within AI responses?](https://docs.qwairy.co/use-cases/visibility/what-position-does-my-brand-appear.md): Review recorded brand positions with their eligible mention count, distribution, and answer context.
- [Why does ChatGPT recommend my competitor instead of me?](https://docs.qwairy.co/use-cases/providers/why-chatgpt-recommends-competitor.md): Trace observed ChatGPT competitor recommendations to matched prompts, answer context, metrics, and cited sources.
- [Why does my brand score differently across Perplexity, Gemini, and Claude?](https://docs.qwairy.co/use-cases/providers/different-scores-across-providers.md): Reconcile provider differences by matching prompts and filters, then tracing each metric to its raw answers and denominator.
- [How does Google AI Overview treat my brand compared to traditional Google Search?](https://docs.qwairy.co/use-cases/providers/ai-overview-vs-google-search.md): Compare observed Google AI Overview answers with Search Console data while keeping their different units separate.
- [Is my brand being included in Perplexity's cited sources?](https://docs.qwairy.co/use-cases/providers/brand-in-perplexity-sources.md): Filter stored Perplexity answers and source URLs to find observed SELF citations and inspect their context.
- [Which AI provider gives my brand the best sentiment and positioning?](https://docs.qwairy.co/use-cases/providers/best-provider-for-sentiment.md): Compare observed sentiment and recorded position across providers using matched answers and explicit eligible samples.
- [How visible is my brand at the top of the funnel in AI search?](https://docs.qwairy.co/use-cases/funnel/visibility-top-of-funnel.md): Filter awareness-stage prompts and compare prompt Coverage, response-level Mention Rate, and answer relevance.
- [Does AI recommend my brand in the comparison/consideration phase?](https://docs.qwairy.co/use-cases/funnel/brand-in-consideration-phase.md): Filter consideration-stage prompts and inspect whether observed answers include, compare, or recommend your brand.
- [Is my brand present in AI responses for purchase-intent queries?](https://docs.qwairy.co/use-cases/funnel/brand-in-purchase-intent.md): Filter purchase-intent prompts and verify brand presence, recommendation context, competitors, and exposed sources.
- [Where in the funnel am I losing to competitors?](https://docs.qwairy.co/use-cases/funnel/losing-to-competitors-by-funnel.md): Compare SELF and DIRECT competitor observations by funnel stage with matched prompts, answers, and metric units.
- [Who are my biggest competitors in AI search results?](https://docs.qwairy.co/use-cases/competitors/who-are-my-biggest-competitors.md): Identify the most visible observed alternatives by mention volume, prompt breadth, context, and DIRECT competitor relevance.
- [Which competitors outperform me on specific AI providers?](https://docs.qwairy.co/use-cases/competitors/competitors-outperform-me-by-provider.md): Compare SELF and DIRECT competitor metrics by provider using matched prompts, models, samples, and answer context.
- [What topics do my competitors own that I don't appear in?](https://docs.qwairy.co/use-cases/competitors/topics-competitors-own-without-me.md): Define topic ownership with an observed metric, then trace competitor-only topic gaps to prompts, answers, and sources.
- [How does my brand's sentiment compare to competitors?](https://docs.qwairy.co/use-cases/competitors/sentiment-vs-competitors.md): Compare detected sentiment for SELF and competitor mentions using matched prompts, eligible counts, and full answer context.
- [Which sources are cited for my competitors but not for me?](https://docs.qwairy.co/use-cases/competitors/sources-cited-for-competitors-not-me.md): Build answer-level competitor and SELF source cohorts to find domains or URLs observed only with competitor mentions.
- [Where do my brand and a specific competitor overlap in AI recommendations?](https://docs.qwairy.co/use-cases/competitors/brand-and-competitor-overlap.md): Compare co-appearance, SELF-only, competitor-only, and absent cases for one DIRECT competitor in a fixed scope.
- [Is a new competitor emerging that I should be aware of?](https://docs.qwairy.co/use-cases/competitors/new-competitor-emerging.md): Detect sustained changes in observed competitor mentions across matched periods, then verify aliases, prompts, and context.
- [How do competitors rank vs my brand at each funnel stage?](https://docs.qwairy.co/use-cases/competitors/competitors-by-funnel-stage.md): Compare SELF and DIRECT competitor observations by funnel stage with stable assignments, filters, and metric units.
- [What content should I create to improve my AI visibility?](https://docs.qwairy.co/use-cases/content/what-content-to-create.md): Prioritize content hypotheses from relevant prompt gaps, stored answers, observed searches, and cited sources, without promising visibility gains.
- [Which queries do AI models search for where my brand is absent?](https://docs.qwairy.co/use-cases/content/queries-llms-search-without-me.md): Review observed Query Fan-Out searches and the associated stored answers to find relevant cases without a SELF mention.
- [What keywords should I target to appear in more AI answers?](https://docs.qwairy.co/use-cases/content/keywords-to-target-for-ai.md): Build a research list from prompts, observed search queries, citations, and GSC data without treating keywords as guaranteed AI targeting signals.
- [How do I turn a content gap into an article that AI models will cite?](https://docs.qwairy.co/use-cases/content/content-gap-to-cited-article.md): Turn an observed content gap into a publishing experiment, then monitor stored answers and citations without assuming publication will earn coverage.
- [Which of my existing pages are most frequently cited by AI?](https://docs.qwairy.co/use-cases/content/pages-most-cited-by-ai.md): Rank citation URLs in the selected stored answers, then inspect their prompts, providers, topics, and time periods before drawing conclusions.
- [Are there topics where I rank well in Google but am invisible in AI?](https://docs.qwairy.co/use-cases/content/rank-in-google-invisible-in-ai.md): Compare connected GSC data with Qwairy's stored answers and citations while keeping the two measurement surfaces separate.
- [Which websites influence what AI says about my brand?](https://docs.qwairy.co/use-cases/sources/which-websites-influence-ai.md): Identify websites exposed with relevant stored answers, then assess citation breadth and context without claiming causality.
- [Are AI models citing outdated or inaccurate information about my brand?](https://docs.qwairy.co/use-cases/sources/ai-citing-outdated-info.md): Compare claims in stored answers with authoritative current evidence, then inspect exposed citations without assuming causality.
- [Which of my website pages get the most AI citations?](https://docs.qwairy.co/use-cases/sources/pages-with-most-ai-citations.md): Rank observed SELF URLs by citation records, answer breadth, and prompt breadth while preserving the selected scope.
- [Are Reddit threads or forum posts influencing what AI says about my brand?](https://docs.qwairy.co/use-cases/sources/reddit-forums-influencing-ai.md): Find community sources exposed with stored answers and compare their claims with answer text without inferring influence.
- [What backlink opportunities exist to boost my brand in AI results?](https://docs.qwairy.co/use-cases/sources/backlink-opportunities-for-ai.md): Review Backlink Opportunities as source hypotheses, then validate relevance, answer context, and editorial feasibility.
- [What does AI actually say about my brand?](https://docs.qwairy.co/use-cases/reputation/what-does-ai-say-about-my-brand.md): Read selected stored answers and summarize recurring claims, themes, and sentiment with their prompt, provider, model, and period context.
- [Is the AI perception of my brand aligned with our actual positioning?](https://docs.qwairy.co/use-cases/reputation/ai-perception-vs-positioning.md): Compare themes in selected stored answers with your approved positioning, then investigate gaps without treating model output as market truth.
- [How has AI sentiment changed after a PR crisis or product launch?](https://docs.qwairy.co/use-cases/reputation/sentiment-after-crisis-or-launch.md): Compare stable pre-event and post-event answer cohorts, then report observed sentiment changes without attributing them to the event.
- [Do different AI providers describe my brand consistently?](https://docs.qwairy.co/use-cases/reputation/brand-consistency-across-providers.md): Compare equivalent prompt cohorts across providers and models to identify observed narrative differences without assuming their cause.
- [What are the strengths and weaknesses AI associates with my brand?](https://docs.qwairy.co/use-cases/reputation/strengths-and-weaknesses-in-ai.md): Group recurring positive and negative attributes in selected stored answers, then verify their context and evidence before acting.
- [Is AI generating negative sentiment about my brand on specific topics?](https://docs.qwairy.co/use-cases/reputation/negative-sentiment-on-topics.md): Filter sentiment by topic, provider, model, and period, then read the underlying stored answers before interpreting a pattern.
- [How do I correct misinformation that AI is spreading about my brand?](https://docs.qwairy.co/use-cases/reputation/correct-ai-misinformation.md): Verify inaccurate claims in stored answers, trace available sources, correct authoritative public information, and monitor later outputs.
- [Is AI visibility actually driving traffic to my website?](https://docs.qwairy.co/use-cases/impact/is-ai-driving-traffic.md): Compare observed AI referral sessions with visibility data while keeping referral attribution, correlation, and causation distinct.
- [How much traffic am I getting from each AI platform?](https://docs.qwairy.co/use-cases/impact/traffic-from-each-ai-platform.md): Break down observed sessions by recognized AI referrer while documenting attribution rules, missing referrers, and the selected traffic unit.
- [Which of my pages receive the most AI-driven traffic?](https://docs.qwairy.co/use-cases/impact/pages-with-most-ai-traffic.md): Rank landing pages by observed sessions from recognized AI referrers, then review page context and attribution limitations.
- [How do I build an executive report on AI visibility performance?](https://docs.qwairy.co/use-cases/impact/build-executive-report.md): Build a concise report from stable Qwairy cohorts, explicit metric definitions, observed changes, limitations, and accountable next actions.
- [What KPIs should I track to measure GEO success?](https://docs.qwairy.co/use-cases/impact/kpis-for-geo-success.md): Choose product visibility, answer quality, traffic, and business metrics with explicit formulas, cohorts, and limitations.
- [How do I calculate the ROI of my GEO efforts compared to traditional SEO?](https://docs.qwairy.co/use-cases/impact/roi-geo-vs-traditional-seo.md): Compare channel costs and measured outcomes using explicit attribution rules, shared value assumptions, and sensitivity ranges.
- [Did my latest marketing campaign improve my AI visibility?](https://docs.qwairy.co/use-cases/campaigns/campaign-impact-on-ai-visibility.md): Compare stable pre-campaign and post-campaign cohorts, then report observed changes without attributing them to the campaign.
- [How quickly do AI models pick up new content I publish?](https://docs.qwairy.co/use-cases/campaigns/how-fast-ai-picks-up-content.md): Track publication, the first retained crawler observation, recorded citations, and answer changes as separate milestones without claiming model ingestion.
- [Which topic + provider combination is my biggest competitive weakness?](https://docs.qwairy.co/use-cases/reporting/biggest-topic-provider-weakness.md): Use GEO Matrix with one defined metric and stable filters to identify topic-provider cells that warrant answer-level review.
- [What is the unified AI performance score for my most important pages?](https://docs.qwairy.co/use-cases/reporting/unified-ai-score-per-page.md): Use Page Performance to inspect its site-wide percentile score and source breakdown without treating it as an absolute ranking or forecast.
- [How do I set up automated GEO reporting for my team?](https://docs.qwairy.co/use-cases/reporting/automated-geo-reporting.md): Create a repeatable reporting workflow with explicit data contracts, metric definitions, filters, owners, and refresh expectations.
- [Can I integrate Qwairy data into my Looker Studio or BI dashboards?](https://docs.qwairy.co/use-cases/reporting/integrate-looker-studio-bi.md): Use documented Looker Studio sources, exports, or the REST API, with explicit field mappings and reconciliation checks.
- [What are the highest-priority actions to improve my AI visibility?](https://docs.qwairy.co/use-cases/reporting/highest-priority-actions.md): Validate Action Center suggestions against current evidence, business relevance, effort, dependencies, and measurement before accepting work.
- [How do I prioritize between fixing citations, creating content, and technical SEO?](https://docs.qwairy.co/use-cases/reporting/prioritize-citations-content-technical.md): Choose the next intervention from verified access, relevance, source, and answer evidence rather than a universal priority order.
- [What quick wins can I achieve to boost my GEO score this month?](https://docs.qwairy.co/use-cases/reporting/quick-wins-this-month.md): Build a bounded monthly test plan from verified, reversible opportunities without promising a score change or fixed result window.
- [How do I use Query Fan-Out to discover prompts I should monitor?](https://docs.qwairy.co/use-cases/reporting/search-intelligence-discover-prompts.md): Turn relevant observed Query Fan-Out searches into configured prompts while preserving the distinction between the two records.
- [Is my website properly optimized for AI crawlers?](https://docs.qwairy.co/use-cases/technical/site-optimized-for-ai-crawlers.md): Use Site Readiness and observed crawler activity to review accessibility and discovery while avoiding claims about indexing or citations.
- [Which AI crawlers are visiting my site and how frequently?](https://docs.qwairy.co/use-cases/technical/which-ai-crawlers-visit.md): Review retained crawler occurrence rollups by supported User-Agent identity, page, and period without inferring indexing, training, or citations.
- [Do I have the right robots.txt and llms.txt configuration?](https://docs.qwairy.co/use-cases/technical/robots-txt-llms-txt.md): Audit published crawler directives against your access policy, Site Readiness, and retained crawler rollups without assuming universal support.
- [Which pages are crawled by AI bots but never cited?](https://docs.qwairy.co/use-cases/technical/pages-crawled-but-never-cited.md): Compare retained crawler page rollups with recorded citation URLs to find investigation candidates without assuming crawl-to-citation causality.
- [Are my products showing up in AI shopping recommendations?](https://docs.qwairy.co/use-cases/industry/products-in-ai-shopping.md): Review observed Shopping Results and associated answers for product presence, details, providers, and prompts.
- [Does AI recommend my business for local or 'near me' searches?](https://docs.qwairy.co/use-cases/industry/local-near-me-in-ai.md): Review observed local results and stored answers for defined locations, providers, and prompts without claiming complete market coverage.
- [Is my SaaS product listed in AI 'best tools for X' responses?](https://docs.qwairy.co/use-cases/industry/saas-in-best-tools-responses.md): Monitor recommendation-list prompts and compare SELF and DIRECT occurrences, claims, and citations in selected stored answers.
- [How do I improve my brand's positioning in B2B evaluation prompts?](https://docs.qwairy.co/use-cases/industry/b2b-evaluation-positioning.md): Compare brand narratives in selected B2B evaluation answers, verify the evidence, and test positioning or content changes.
- [What do AI models say about my software's pros, cons, and pricing?](https://docs.qwairy.co/use-cases/industry/software-pros-cons-pricing.md): Review selected stored answers for recurring product claims and verify volatile pricing or availability details against approved sources.
- [Changelog](https://docs.qwairy.co/updates/changelog.md): Review the features, improvements, and fixes introduced in each Qwairy release.
- [Version 1.19](https://docs.qwairy.co/updates/version-1-19.md): Source Authority, additional analytics providers, Crawler Analytics updates, and read-only MCP and AI Assistant workflows.
- [Version 1.18](https://docs.qwairy.co/updates/version-1-18.md): AI Revenue and Action Center availability, Starter-plan MCP access, Measure tools, AI Crawler Readiness, and updated premium models.
- [Version 1.17](https://docs.qwairy.co/updates/version-1-17.md): Agency plans, pitch audits, GEO Matrix v2, per-prompt monitoring frequency, Social Insights updates, and broader AI Assistant access.
- [Version 1.16](https://docs.qwairy.co/updates/version-1-16.md): Cockpit, navigation, influence analysis, and filters on Act pages were reorganized.
- [Version 1.15](https://docs.qwairy.co/updates/version-1-15.md): Competitor comparison, saved filters, GEO Matrix, MCP Server, and asynchronous exports.
- [Version 1.14](https://docs.qwairy.co/updates/version-1-14.md): Weekly Reports, Shared Links, Looker Studio v2, and additional REST API endpoints expand reporting options.
- [Version 1.13](https://docs.qwairy.co/updates/version-1-13.md): Brand Perception, Local Intelligence, and REST API v1 expand brand and location analysis.
- [Version 1.12](https://docs.qwairy.co/updates/version-1-12.md): Crawler Analytics, Referrer Analytics, and Site Diagnostics add website-level evidence to AI visibility monitoring.
- [Version 1.11](https://docs.qwairy.co/updates/version-1-11.md): Analyze observed social and shopping citations, backlink opportunities, and brand perception.
- [Version 1.10](https://docs.qwairy.co/updates/version-1-10.md): Competitor extraction, Looker Studio integration, sentiment analysis, and dark mode.
- [Version 1.9](https://docs.qwairy.co/updates/version-1-9.md): Insights Platform, Content Opportunities, and Content Studio connect monitoring data with content workflows.
- [Version 1.8](https://docs.qwairy.co/updates/version-1-8.md): More AI models at lower costs, detailed competitor page analysis, expanded language support, and week-over-week tracking.
- [Version 1.5](https://docs.qwairy.co/updates/version-1-5.md): New insight, automation, and performance capabilities for monitored AI presence.
- [Version 1.4](https://docs.qwairy.co/updates/version-1-4.md): Interface updates, competitor intelligence, and performance improvements.
- [Version 1.3](https://docs.qwairy.co/updates/version-1-3.md): Strategic recommendations, technical optimization tools, and analytics integrations.
- [Version 1.2](https://docs.qwairy.co/updates/version-1-2.md): Dashboard redesign, flexible pricing, and the launch of the Qwairy GEO Guide.
- [Version 1.1](https://docs.qwairy.co/updates/version-1-1.md): German and Spanish generation, AI Overview integration, self-service administration, and brand analysis updates.
- [Version 1.0](https://docs.qwairy.co/updates/version-1-0.md): Launch of custom LLM monitoring and simplified credit management.

## Optional

- [Blog](https://www.qwairy.co/blog)
- [GEO Guide](https://www.qwairy.co/guides/complete-guide-to-generative-engine-optimization)


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.