# Qwairy Documentation

## Docs

- [Authentication](https://docs.qwairy.co/api-reference/authentication.md): Learn how to authenticate with the Qwairy API using Bearer tokens
- [Answers](https://docs.qwairy.co/api-reference/endpoints/answers.md): Retrieve AI-generated responses and their analysis
- [Brands](https://docs.qwairy.co/api-reference/endpoints/brands.md): List and retrieve brands in your account
- [Competitors](https://docs.qwairy.co/api-reference/endpoints/competitors.md): Track competitor mentions and share of voice
- [Keywords](https://docs.qwairy.co/api-reference/endpoints/keywords.md): Analyze performance by keyword/topic
- [Local Insights](https://docs.qwairy.co/api-reference/endpoints/local.md): Local business recommendations from AI responses
- [Performance](https://docs.qwairy.co/api-reference/endpoints/performance.md): Get performance snapshots and GEO scores for your brand
- [Prompts](https://docs.qwairy.co/api-reference/endpoints/prompts.md): Access your monitored prompts and queries
- [Search Insights](https://docs.qwairy.co/api-reference/endpoints/search.md): Web search queries generated by AI (Query Fan Out)
- [Shopping Insights](https://docs.qwairy.co/api-reference/endpoints/shopping.md): Product recommendations from AI responses
- [Social Insights](https://docs.qwairy.co/api-reference/endpoints/social.md): Social platform citations from AI responses
- [Source Domains](https://docs.qwairy.co/api-reference/endpoints/source-domains.md): Monitor content sources cited by AI platforms
- [Source URLs](https://docs.qwairy.co/api-reference/endpoints/source-urls.md): Track individual page citations
- [Sponsored Content](https://docs.qwairy.co/api-reference/endpoints/sponsored.md): Sponsored placements detected in AI responses
- [Tags](https://docs.qwairy.co/api-reference/endpoints/tags.md): Analyze performance by tag
- [Entities](https://docs.qwairy.co/api-reference/entities.md): Data models and object structures returned by the API
- [Error Codes](https://docs.qwairy.co/api-reference/errors.md): Understanding API error responses and how to handle them
- [Competitive Analysis](https://docs.qwairy.co/api-reference/guides/competitive-analysis.md): Track your position against competitors and identify opportunities
- [Custom Dashboard](https://docs.qwairy.co/api-reference/guides/custom-dashboard.md): Build a branded GEO dashboard with KPIs, competitor rankings, and source analysis
- [Data Export](https://docs.qwairy.co/api-reference/guides/data-export.md): Export GEO data to CSV, JSON, and BI tools like BigQuery or Snowflake
- [Weekly Reports](https://docs.qwairy.co/api-reference/guides/weekly-reports.md): Generate automated week-over-week performance comparison reports
- [Introduction](https://docs.qwairy.co/api-reference/introduction.md): Get started with the Qwairy API v1 and integrate GEO data into your workflows
- [Rate Limits](https://docs.qwairy.co/api-reference/rate-limits.md): Understand API rate limits and how to handle them
- [Bing Webmaster Tools](https://docs.qwairy.co/documentation/analytics/bing-webmaster.md): Connect your Bing Webmaster Tools account to track how Bing powers Microsoft Copilot's AI answers and optimize your visibility.
- [Crawler Analytics](https://docs.qwairy.co/documentation/analytics/crawler-analytics.md): Monitor AI crawler activity on your website
- [Page Performance](https://docs.qwairy.co/documentation/analytics/page-performance.md): Unified view of page-level AI analytics
- [Referrer Analytics](https://docs.qwairy.co/documentation/analytics/referrer-analytics.md): Track human traffic from AI platforms
- [Site Diagnostics](https://docs.qwairy.co/documentation/analytics/site-diagnostics.md): Audit your pages for technical SEO, content quality, and AEO
- [Credits](https://docs.qwairy.co/documentation/get-started/credits.md): How the credit system works on Qwairy
- [Frequently Asked Questions](https://docs.qwairy.co/documentation/get-started/faq.md): Find answers to common questions about using Qwairy — scores, credits, monitoring, competitors, exports, and more.
- [Introduction](https://docs.qwairy.co/documentation/get-started/introduction.md): Welcome to Qwairy — your strategic tool to monitor and improve how your brand is represented in AI-powered search engines like ChatGPT, Perplexity, and AI Overview.
- [Local Businesses](https://docs.qwairy.co/documentation/insights/local-intelligence.md): Track how AI platforms recommend local businesses in your industry
- [Query Fan-Out](https://docs.qwairy.co/documentation/insights/search-intelligence.md): Query Fan-Out gives you visibility into the real web searches triggered by Large Language Models (LLMs) through the mechanism known as Query Fan-Out.
- [Sentiment Analysis](https://docs.qwairy.co/documentation/insights/sentiment-analysis.md): Sentiment Analysis helps you monitor how your brand is perceived in AI-generated answers — across all providers, topics, and competitors.
- [Shopping Results](https://docs.qwairy.co/documentation/insights/shopping-intelligence.md): Shopping Results reveals how LLMs mention products when answering user questions.
- [Social Signals](https://docs.qwairy.co/documentation/insights/social-intelligence.md): Track which social platforms and communities influence AI recommendations for your brand
- [Sponsored Content](https://docs.qwairy.co/documentation/insights/sponsored-content.md): Sponsored Content detects and tracks advertising placements that appear directly within ChatGPT AI responses.
- [Compare](https://docs.qwairy.co/documentation/overview/compare.md): Benchmark your brand against competitors across metrics, providers, topics, funnel stages, and more — with positioning maps, overlap analysis, and trend charts.
- [GEO Matrix](https://docs.qwairy.co/documentation/overview/geo-matrix.md): A heatmap-style matrix that maps your brand's AI visibility across topics (or tags, funnel stages, prompts) and AI providers in a single view.
- [Brand Perception](https://docs.qwairy.co/documentation/strategy/brand-perception.md): Analyze how AI models perceive and describe your brand across different contexts
- [Content Studio](https://docs.qwairy.co/documentation/strategy/content-studio.md): AI-powered content creation and optimization studio that generates content optimized for maximum visibility across all major AI platforms.
- [GEO Optimization](https://docs.qwairy.co/documentation/strategy/geo-optimization.md): GEO Optimization has moved to Site Diagnostics.
- [Google Search Console](https://docs.qwairy.co/documentation/strategy/google-search-console.md): Discover high-potential conversational prompts from your Google Search Console data and identify questions that bridge traditional search and AI platforms.
- [Site Readiness](https://docs.qwairy.co/documentation/strategy/technical-analysis.md): Ensure your site is properly configured for AI crawlers
- [Response Analysis](https://docs.qwairy.co/documentation/visibility/analyzing-answers.md): Analyze AI-generated responses about your brand
- [Backlink Opportunities](https://docs.qwairy.co/documentation/visibility/backlink-opportunities.md): Discover and leverage backlink opportunities for better SEO
- [Competitor Mentions](https://docs.qwairy.co/documentation/visibility/competitor-mentions.md): Track and analyze mentions of your competitors across the web
- [Content Opportunities](https://docs.qwairy.co/documentation/visibility/content-opportunities.md): Content Opportunities identifies the prompts where your brand should appear in AI-generated answers but doesn't.
- [Citation Sources](https://docs.qwairy.co/documentation/visibility/content-sources.md): Discover and manage the sources of content used by LLMs.
- [Performance](https://docs.qwairy.co/documentation/visibility/performance-dashboard.md): Your brand's central KPI hub — track visibility, citations, sentiment, position, and share of voice across all AI providers.
- [Prompt Tracking](https://docs.qwairy.co/documentation/visibility/tracking-queries.md): Monitor and track search prompts related to your brand
- [Add a Brand](https://docs.qwairy.co/documentation/workspace/add-brand.md): Set up and configure your brand in the workspace
- [API Keys](https://docs.qwairy.co/documentation/workspace/api-keys.md): Create and manage API keys for programmatic access to your Qwairy data.
- [Billing and Invoice ](https://docs.qwairy.co/documentation/workspace/billing.md): Manage your subscription and billing information
- [Exports](https://docs.qwairy.co/documentation/workspace/exports.md): Download your Qwairy data as CSV or XLSX files for external analysis and reporting.
- [Lists](https://docs.qwairy.co/documentation/workspace/lists.md): Save and reuse filter combinations to quickly switch between dashboard views.
- [Manage Members](https://docs.qwairy.co/documentation/workspace/manage-members.md): Invite and manage team members in your workspace
- [Monitoring](https://docs.qwairy.co/documentation/workspace/monitoring.md): Monitor your workspace activity and performance
- [Notifications](https://docs.qwairy.co/documentation/workspace/notifications.md): Configure alerts and notification preferences for your brand monitoring.
- [Personas](https://docs.qwairy.co/documentation/workspace/personas.md): Define audience personas to provide context for AI-powered content generation.
- [Prompts](https://docs.qwairy.co/documentation/workspace/prompts.md): Add, edit, organize, and bulk-manage the monitoring prompts that Qwairy tracks across AI platforms.
- [Shared Links](https://docs.qwairy.co/documentation/workspace/shared-links.md): Create and manage public links to share dashboard views with external stakeholders.
- [Single Sign-On (SSO)](https://docs.qwairy.co/documentation/workspace/sso.md): Configure OIDC SSO for your Enterprise team
- [Tags](https://docs.qwairy.co/documentation/workspace/tags.md): Create color-coded tags to categorize prompts and filter your dashboard views.
- [Topics](https://docs.qwairy.co/documentation/workspace/topics.md): Organize your prompts into thematic topics to analyze AI visibility by subject area.
- [Viewers](https://docs.qwairy.co/documentation/workspace/viewers.md): Grant read-only brand access to team members with the Viewer role.
- [Getting Started](https://docs.qwairy.co/looker-studio/getting-started.md): Connect Qwairy to Google Looker Studio to create custom AI visibility dashboards
- [Answer Details](https://docs.qwairy.co/looker-studio/sources/answer-details.md): Individual answer-level data with actual response text for qualitative analysis in Looker Studio.
- [Competitor Metrics](https://docs.qwairy.co/looker-studio/sources/competitor-metrics.md): Detailed competitor-level metrics for benchmarking analysis in Looker Studio.
- [Keyword Performance](https://docs.qwairy.co/looker-studio/sources/keyword-performance.md): Aggregated metrics by keyword for topic-level analysis in Looker Studio.
- [Local Insights](https://docs.qwairy.co/looker-studio/sources/local-insights.md): Local business recommendations extracted from AI responses in Looker Studio.
- [Performance Overview](https://docs.qwairy.co/looker-studio/sources/performance-overview.md): High-level daily performance metrics aggregated by provider in Looker Studio.
- [Prompt Performance](https://docs.qwairy.co/looker-studio/sources/prompt-performance.md): Detailed prompt-level metrics for analyzing individual query performance in Looker Studio.
- [Search Insights](https://docs.qwairy.co/looker-studio/sources/search-insights.md): Web search queries generated by AI providers during response generation in Looker Studio.
- [Shopping Insights](https://docs.qwairy.co/looker-studio/sources/shopping-insights.md): Product recommendations extracted from AI responses in Looker Studio.
- [Social Insights](https://docs.qwairy.co/looker-studio/sources/social-insights.md): Citations from social platforms (Reddit, YouTube, Twitter, forums) in Looker Studio.
- [Source Domains](https://docs.qwairy.co/looker-studio/sources/source-domains.md): Domain-level metrics for tracking which domains are cited in Looker Studio.
- [Source URLs](https://docs.qwairy.co/looker-studio/sources/source-urls.md): URL-level metrics for detailed page analysis in Looker Studio.
- [Tag Performance](https://docs.qwairy.co/looker-studio/sources/tag-performance.md): Aggregated metrics by tag for grouped analysis in Looker Studio.
- [Troubleshooting & FAQ](https://docs.qwairy.co/looker-studio/troubleshooting.md): Common issues, limitations, and API reference for the Looker Studio connector
- [Competitive Deep-Dive](https://docs.qwairy.co/mcp/examples/competitive-deep-dive.md): Investigate a specific competitor: understand their positioning, find their weaknesses, and build a counter-strategy.
- [Competitive Intelligence](https://docs.qwairy.co/mcp/examples/competitors.md): Track competitors, compare head-to-head, investigate positioning, and find strategic opportunities.
- [Content Strategy](https://docs.qwairy.co/mcp/examples/content-strategy.md): Build a data-driven content strategy: find content gaps, analyze queries, identify shopping and local opportunities.
- [Full GEO Audit](https://docs.qwairy.co/mcp/examples/full-geo-audit.md): Run a complete GEO audit in one conversation: overview, matrix, page presence, technical status, and action plan.
- [Getting Started](https://docs.qwairy.co/mcp/examples/getting-started.md): Your first conversation with Qwairy MCP: discover your brands, get an instant health check, and identify your top priorities.
- [Performance Analysis](https://docs.qwairy.co/mcp/examples/performance.md): Track visibility trends, compare providers, analyze topics, and read your GEO visibility matrix.
- [Response Analysis](https://docs.qwairy.co/mcp/examples/responses.md): Browse AI responses, read exactly what AI says about your brand, and find where you're missing.
- [Source & Citation Analysis](https://docs.qwairy.co/mcp/examples/sources.md): Discover which websites AI cites, analyze your on-page presence, and explore social citations.
- [Getting Started](https://docs.qwairy.co/mcp/getting-started.md): Connect your AI assistant to Qwairy in 2 minutes. Works with Claude, ChatGPT, Cursor, VS Code, Windsurf, and any MCP-compatible client.
- [MCP Server for Qwairy](https://docs.qwairy.co/mcp/introduction.md): Connect any AI assistant to your Qwairy GEO monitoring data using the Model Context Protocol (MCP).
- [OAuth Authentication](https://docs.qwairy.co/mcp/oauth.md): How the Qwairy MCP server authenticates connections using OAuth 2.1 with PKCE.
- [Competitor Tools](https://docs.qwairy.co/mcp/tools/competitors.md): Tools to analyze competitors mentioned in AI responses and track their evolution.
- [Deep-Dive Tools](https://docs.qwairy.co/mcp/tools/deep-dive.md): Tools for detailed analysis: on-page presence, source profiles, competitor positioning, and the GEO visibility matrix.
- [Discovery Tools](https://docs.qwairy.co/mcp/tools/discovery.md): Tools to discover and list your monitored brands in Qwairy.
- [Documentation Tool](https://docs.qwairy.co/mcp/tools/documentation.md): Search Qwairy product documentation, guides, best practices, and GEO strategies directly from the MCP.
- [Insight Tools](https://docs.qwairy.co/mcp/tools/insights.md): Tools for vertical insights: shopping, social, local businesses, sponsored content, and web search query analysis.
- [Performance Tools](https://docs.qwairy.co/mcp/tools/performance.md): Tools to analyze your brand's GEO performance and topic-level metrics.
- [Prompt & Response Tools](https://docs.qwairy.co/mcp/tools/responses.md): Tools to browse monitored prompts and analyze AI responses in detail.
- [Source Tools](https://docs.qwairy.co/mcp/tools/sources.md): Tools to analyze which domains and URLs AI providers cite as sources.
- [Strategic Tools](https://docs.qwairy.co/mcp/tools/strategic.md): Tools for brand perception, technical status, and prompt signals.
- [Complementary Tools](https://docs.qwairy.co/mcp/workflows.md): Supercharge your GEO strategy by combining Qwairy's MCP server with complementary tools your AI assistant can access.
- [Changelog](https://docs.qwairy.co/updates/changelog.md): Stay up to date with the latest changes and improvements
- [Version 1.0](https://docs.qwairy.co/updates/version-1-0.md): Launch of custom LLM monitoring and simplified credit management. Take control of your AI visibility strategy.
- [Version 1.1](https://docs.qwairy.co/updates/version-1-1.md): Global expansion with new languages, enhanced analysis capabilities, and AI Overview integration.
- [Version 1.10](https://docs.qwairy.co/updates/version-1-10.md): Revolutionary competitor extraction engine, Looker Studio integration, sentiment analysis, and dark mode.
- [Version 1.11](https://docs.qwairy.co/updates/version-1-11.md): Discover where AI gets its information: Social Intelligence, Shopping Intelligence 2.0, Backlink Opportunities, and Brand Perception tracking.
- [Version 1.12](https://docs.qwairy.co/updates/version-1-12.md): See how AI sees your website: Crawler Analytics, Referrer Analytics, and Site Diagnostics for complete AI visibility.
- [Version 1.13](https://docs.qwairy.co/updates/version-1-13.md): See how AI describes your brand: Brand Perception, Local Intelligence, and REST API v1 for complete GEO data access.
- [Version 1.14](https://docs.qwairy.co/updates/version-1-14.md): Stay informed without logging in: Weekly Reports, Shared Links, Looker Studio v2, and expanded REST API endpoints.
- [Version 1.15](https://docs.qwairy.co/updates/version-1-15.md): Compare competitors head-to-head, filter and save lists across every page, plus GEO Matrix, MCP Server, and async exports.
- [Version 1.16](https://docs.qwairy.co/updates/version-1-16.md): Cockpit restructured with GEO Matrix and Compare, reorganized navigation, influence analysis improvements, and enhanced filtering on Act pages.
- [Version 1.2](https://docs.qwairy.co/updates/version-1-2.md): Complete dashboard redesign, flexible pricing, and the launch of our comprehensive GEO Guide.
- [Version 1.3](https://docs.qwairy.co/updates/version-1-3.md): Advanced strategic recommendations, technical optimization tools, and comprehensive analytics integration. Your central GEO command center.
- [Version 1.4](https://docs.qwairy.co/updates/version-1-4.md): Major UX overhaul, advanced competitor intelligence, and performance optimizations. Experience the future of AI visibility tracking.
- [Version 1.5](https://docs.qwairy.co/updates/version-1-5.md): Deep insights, intelligent automation, and enterprise-grade performance. Master your AI presence with unprecedented precision.
- [Version 1.8](https://docs.qwairy.co/updates/version-1-8.md): More AI models at lower costs, detailed competitor page analysis, expanded language support, and week-over-week tracking.
- [Version 1.9](https://docs.qwairy.co/updates/version-1-9.md): From monitoring to strategic action: Insights Platform, Content Opportunities, and Content Studio transform data into optimized content.
- [Did my latest marketing campaign improve my AI visibility?](https://docs.qwairy.co/use-cases/campaigns/campaign-impact-on-ai-visibility.md): Use the Performance Dashboard's before/after evolution charts alongside campaign period filters to measure whether your campaign moved the needle on AI mentions, sentiment, and citations.
- [How quickly do AI models pick up new content I publish?](https://docs.qwairy.co/use-cases/campaigns/how-fast-ai-picks-up-content.md): Use Crawler Analytics, Citations, and Page Performance to measure the lag between publication and AI model incorporation — and identify which providers index your content fastest.
- [Where do my brand and a specific competitor overlap in AI recommendations?](https://docs.qwairy.co/use-cases/competitors/brand-and-competitor-overlap.md): Use Compare > Overlap and the GEO Matrix to map the exact prompts and contexts where you and a competitor co-appear — and where AI chooses one over the other.
- [How do competitors rank vs my brand at each funnel stage?](https://docs.qwairy.co/use-cases/competitors/competitors-by-funnel-stage.md): Use Compare > By Funnel and the GEO Matrix to understand whether you are losing to competitors at the awareness stage, consideration stage, or purchase-intent stage of the buyer journey.
- [Which competitors outperform me on specific AI providers?](https://docs.qwairy.co/use-cases/competitors/competitors-outperform-me-by-provider.md): Use Compare > By Provider and the GEO Matrix to identify exactly which AI platforms give your competitors a structural advantage over your brand.
- [Is a new competitor emerging that I should be aware of?](https://docs.qwairy.co/use-cases/competitors/new-competitor-emerging.md): Use the Compare page evolution charts and Responses view to detect brands gaining AI visibility before they become dominant in your category.
- [How does my brand's sentiment compare to competitors?](https://docs.qwairy.co/use-cases/competitors/sentiment-vs-competitors.md): Use the Compare page sentiment column and Sentiment Analysis to understand whether AI describes your brand more or less favorably than your competitors.
- [Which sources are cited for my competitors but not for me?](https://docs.qwairy.co/use-cases/competitors/sources-cited-for-competitors-not-me.md): Use the Citations view and Compare > Overlap to identify the source domains that support your competitors' AI visibility while being absent from your own citation profile.
- [What topics do my competitors own that I don't appear in?](https://docs.qwairy.co/use-cases/competitors/topics-competitors-own-without-me.md): Use Compare > By Topic and Content Opportunities to find the topic-level gaps where competitors dominate AI results while your brand is absent.
- [Who are my biggest competitors in AI search results?](https://docs.qwairy.co/use-cases/competitors/who-are-my-biggest-competitors.md): Use the Compare page and Prompts view to identify which brands AI most frequently recommends alongside — or instead of — yours.
- [How do I turn a content gap into an article that AI models will cite?](https://docs.qwairy.co/use-cases/content/content-gap-to-cited-article.md): Use the Content Opportunities → Content Studio pipeline to go from a detected gap to a published, AI-optimized article — with brief, outline, draft, and citation tracking built in.
- [What keywords should I target to appear in more AI answers?](https://docs.qwairy.co/use-cases/content/keywords-to-target-for-ai.md): Cross-reference Content Opportunities keyword suggestions, GSC organic data, and BWT cross-engine intent to build a keyword list optimized for AI citation, not just search ranking.
- [Which of my existing pages are most frequently cited by AI?](https://docs.qwairy.co/use-cases/content/pages-most-cited-by-ai.md): Use Citations, Page Performance, and GSC to identify your highest-cited pages, understand why they get cited, and replicate their structure across lower-performing content.
- [Which queries do AI models search for where my brand is absent?](https://docs.qwairy.co/use-cases/content/queries-llms-search-without-me.md): Use Query Fan-Out, the 'not mentioned' prompt filter, and GSC to find every AI query in your category where competitors appear but you do not.
- [Are there topics where I rank well in Google but am invisible in AI?](https://docs.qwairy.co/use-cases/content/rank-in-google-invisible-in-ai.md): Cross-reference your GSC rankings with Content Opportunities Brand Gap % and the GEO Matrix to find topics where your SEO strength is not translating into AI citations — and fix the structural reasons why.
- [What content should I create to improve my AI visibility?](https://docs.qwairy.co/use-cases/content/what-content-to-create.md): Use Content Opportunities and Query Fan-Out to identify high-priority gaps, then build articles through Content Studio that AI models are likely to cite.
- [Does AI recommend my brand in the comparison/consideration phase?](https://docs.qwairy.co/use-cases/funnel/brand-in-consideration-phase.md): Filter the GEO Matrix, Prompts, and Compare > By Funnel to MOFU to measure whether AI models include your brand when users are evaluating options — the highest-stakes moment in AI-influenced purchasing.
- [Is my brand present in AI responses for purchase-intent queries?](https://docs.qwairy.co/use-cases/funnel/brand-in-purchase-intent.md): Filter the GEO Matrix and Compare > By Funnel to BOFU to measure whether AI models recommend your brand when users are ready to buy — the queries that directly influence conversion.
- [Where in the funnel am I losing to competitors?](https://docs.qwairy.co/use-cases/funnel/losing-to-competitors-by-funnel.md): Use Compare > By Funnel alongside the TOFU/MOFU/BOFU GEO Matrix views to pinpoint the exact funnel stage where competitors outperform your brand in AI responses — and prioritize your optimization effort accordingly.
- [How visible is my brand at the top of the funnel in AI search?](https://docs.qwairy.co/use-cases/funnel/visibility-top-of-funnel.md): Filter the GEO Matrix and Prompts to TOFU queries to measure how often your brand appears when people ask AI informational questions at the awareness stage — before they are ready to compare or buy.
- [How do I build an executive report on AI visibility performance?](https://docs.qwairy.co/use-cases/impact/build-executive-report.md): Combine Qwairy's Exports, Looker Studio data sources, and Shared Views to produce a polished, stakeholder-ready AI visibility report with no manual data work.
- [Is AI visibility actually driving traffic to my website?](https://docs.qwairy.co/use-cases/impact/is-ai-driving-traffic.md): Use Referrer Analytics and Page Performance to connect your AI mentions directly to measurable sessions, landing pages, and on-site behavior.
- [What KPIs should I track to measure GEO success?](https://docs.qwairy.co/use-cases/impact/kpis-for-geo-success.md): A complete framework for GEO measurement — combining Qwairy's five core visibility metrics, AI traffic indicators, competitive benchmarks, and content performance signals.
- [Which of my pages receive the most AI-driven traffic?](https://docs.qwairy.co/use-cases/impact/pages-with-most-ai-traffic.md): Use Page Performance and Referrer Analytics to identify the URLs that act as your top AI traffic entry points — and understand why they attract citations.
- [How do I calculate the ROI of my GEO efforts compared to traditional SEO?](https://docs.qwairy.co/use-cases/impact/roi-geo-vs-traditional-seo.md): Use Referrer Analytics, GSC, and Content Opportunities to assign a monetary value to your AI visibility and compare it directly to organic search investment returns.
- [How much traffic am I getting from each AI platform?](https://docs.qwairy.co/use-cases/impact/traffic-from-each-ai-platform.md): Break down your AI-driven sessions by platform — ChatGPT, Perplexity, Claude, Copilot, and Gemini — using Referrer Analytics and GA4 integration.
- [Use Cases](https://docs.qwairy.co/use-cases/index.md): Find the answer to any GEO question — each page crosses every Qwairy feature, integration, and export you need.
- [How do I improve my brand's positioning in B2B evaluation prompts?](https://docs.qwairy.co/use-cases/industry/b2b-evaluation-positioning.md): Use Compare > By Funnel (MOFU/BOFU), Content Opportunities, and Citations to identify the specific content, authority, and messaging gaps that cause AI models to position your brand unfavorably during B2B procurement evaluations.
- [Does AI recommend my business for local or 'near me' searches?](https://docs.qwairy.co/use-cases/industry/local-near-me-in-ai.md): Insights > Local Businesses tracks how AI models respond to location-specific queries about your business category — measuring map presence, NAP consistency, and local mention frequency across AI providers.
- [Are my products showing up in AI shopping recommendations?](https://docs.qwairy.co/use-cases/industry/products-in-ai-shopping.md): Insights > Shopping Results tracks product mentions, pricing accuracy, and availability signals across AI providers — showing you exactly which of your products appear in AI-generated shopping recommendations and how they are described.
- [Is my SaaS product listed in AI 'best tools for X' responses?](https://docs.qwairy.co/use-cases/industry/saas-in-best-tools-responses.md): Monitor Prompts and Responses for 'best tools for X' queries and use the Compare view to understand how consistently AI models include your SaaS in tool recommendation lists — and which competitors consistently edge you out.
- [What do AI models say about my software's pros, cons, and pricing?](https://docs.qwairy.co/use-cases/industry/software-pros-cons-pricing.md): Read verbatim AI responses in the Responses view and combine Brand Perception (SWOT), Sentiment Analysis, and Shopping Results to understand the exact narrative AI constructs about your software when users ask for an honest evaluation.
- [How does Google AI Overview treat my brand compared to traditional Google Search?](https://docs.qwairy.co/use-cases/providers/ai-overview-vs-google-search.md): Google AI Overview and traditional Google Search use overlapping but distinct ranking signals, and Qwairy lets you compare your brand's performance in both to identify where your SEO work is and isn't translating to AI visibility.
- [Which AI provider gives my brand the best sentiment and positioning?](https://docs.qwairy.co/use-cases/providers/best-provider-for-sentiment.md): Sentiment varies significantly across AI providers because each one draws from different training data and retrieval sources — Qwairy shows you where your brand is described most favorably and helps you leverage that to strengthen weaker providers.
- [Is my brand being included in Perplexity's cited sources?](https://docs.qwairy.co/use-cases/providers/brand-in-perplexity-sources.md): Perplexity cites its sources explicitly with every answer, making it uniquely transparent — Qwairy's Citations and Responses views show you exactly which URLs Perplexity pulls, whether your brand appears among them, and what it takes to get included.
- [Why does my brand score differently across Perplexity, Gemini, and Claude?](https://docs.qwairy.co/use-cases/providers/different-scores-across-providers.md): Each AI provider uses different training data, retrieval methods, and ranking logic, so divergent scores across providers reveal which narrative about your brand is winning in which ecosystem.
- [Why does ChatGPT recommend my competitor instead of me?](https://docs.qwairy.co/use-cases/providers/why-chatgpt-recommends-competitor.md): ChatGPT favors competitors when their content better matches the training signals it prioritizes — structured authority, direct citation, and topic coverage — and Qwairy shows you exactly where those gaps are.
- [How do I set up automated GEO reporting for my team?](https://docs.qwairy.co/use-cases/reporting/automated-geo-reporting.md): Use Qwairy's Exports (scheduled delivery), Looker Studio (12 live data sources), and API (189 endpoints) to build a fully automated GEO reporting stack that runs without manual intervention.
- [Which topic + provider combination is my biggest competitive weakness?](https://docs.qwairy.co/use-cases/reporting/biggest-topic-provider-weakness.md): Use the GEO Matrix heatmap to instantly surface the specific topic × provider combinations where competitors dominate and your brand is absent — your highest-priority remediation targets.
- [What are the highest-priority actions to improve my AI visibility?](https://docs.qwairy.co/use-cases/reporting/highest-priority-actions.md): Use the Actions page to get a prioritized, impact-scored list of GEO improvements, then cross-reference with Content Opportunities, Backlinks, and Technical Analysis to build your execution roadmap.
- [Can I integrate Qwairy data into my Looker Studio or BI dashboards?](https://docs.qwairy.co/use-cases/reporting/integrate-looker-studio-bi.md): Yes — Qwairy provides 12 dedicated Looker Studio data sources and a full REST API, giving you live GEO data in any dashboard or BI tool without manual exports.
- [How do I prioritize between fixing citations, creating content, and technical SEO?](https://docs.qwairy.co/use-cases/reporting/prioritize-citations-content-technical.md): Use the Actions page category breakdown alongside Content Opportunities severity, Backlinks gap analysis, and Technical Analysis audit score to determine which GEO lever to pull first.
- [What quick wins can I achieve to boost my GEO score this month?](https://docs.qwairy.co/use-cases/reporting/quick-wins-this-month.md): Filter the Actions page by Low effort and High impact to build a 30-day quick-win sprint across technical fixes, content optimizations, and targeted citation opportunities.
- [How do I use Query Fan-Out to discover prompts I should monitor?](https://docs.qwairy.co/use-cases/reporting/search-intelligence-discover-prompts.md): Use Query Fan-Out's two distinct workflows — Add to Prompts and Create Content — to systematically expand your monitoring coverage and turn query gaps into content opportunities.
- [What is the unified AI performance score for my most important pages?](https://docs.qwairy.co/use-cases/reporting/unified-ai-score-per-page.md): Use Page Performance to see the composite AI score for each URL — combining citation rate, crawler visit frequency, referrer traffic, and GSC ranking into a single per-page GEO health number.
- [Is the AI perception of my brand aligned with our actual positioning?](https://docs.qwairy.co/use-cases/reputation/ai-perception-vs-positioning.md): Measure the gap between the brand attributes AI associates with you and the positioning you actually intend to communicate — then identify what is driving the misalignment.
- [Do different AI providers describe my brand consistently?](https://docs.qwairy.co/use-cases/reputation/brand-consistency-across-providers.md): Detect where ChatGPT, Claude, Perplexity, and other AI models converge or diverge in how they portray your brand — and understand why the differences exist.
- [How do I correct misinformation that AI is spreading about my brand?](https://docs.qwairy.co/use-cases/reputation/correct-ai-misinformation.md): Identify false or outdated claims AI is making about your brand, trace the sources feeding those claims, and execute a structured remediation strategy using content and citations.
- [Is AI generating negative sentiment about my brand on specific topics?](https://docs.qwairy.co/use-cases/reputation/negative-sentiment-on-topics.md): Identify which topics, use cases, or product areas are driving negative AI sentiment about your brand — and read the exact responses that are creating the problem.
- [How has AI sentiment changed after a PR crisis or product launch?](https://docs.qwairy.co/use-cases/reputation/sentiment-after-crisis-or-launch.md): Use time-series sentiment data and period comparisons to measure whether a PR event, product launch, or crisis has shifted how AI models describe your brand.
- [What are the strengths and weaknesses AI associates with my brand?](https://docs.qwairy.co/use-cases/reputation/strengths-and-weaknesses-in-ai.md): Extract a structured picture of the positive and negative attributes AI models consistently assign to your brand — and use that intelligence to reinforce strengths and address weaknesses.
- [What does AI actually say about my brand?](https://docs.qwairy.co/use-cases/reputation/what-does-ai-say-about-my-brand.md): Read verbatim AI-generated responses about your brand, then surface the recurring themes, narrative patterns, and sentiment signals that define your reputation in generative AI.
- [Am I monitoring the right prompts to track my AI visibility?](https://docs.qwairy.co/use-cases/setup/monitoring-right-prompts.md): Use the Prompts page coverage analysis, Query Fan-Out, and GSC intent discovery to audit whether your monitored prompts genuinely represent how real users ask about your category.
- [How should I organize my prompts with tags, topics, and funnel stages?](https://docs.qwairy.co/use-cases/setup/organize-prompts-tags-topics.md): Structure your monitored prompt set using tags, topics, and funnel stages to unlock filtered reporting in the GEO Matrix, Compare views, and Looker Studio dashboards.
- [Which AI providers should I prioritize monitoring and why?](https://docs.qwairy.co/use-cases/setup/which-providers-to-prioritize.md): Use Referrer Analytics to find which AI providers actually send traffic to your site, then cross-reference with competitor data and your audience profile to build a prioritized provider monitoring stack.
- [Are AI models citing outdated or inaccurate information about my brand?](https://docs.qwairy.co/use-cases/sources/ai-citing-outdated-info.md): Use the Responses view to read actual AI answers verbatim, then cross-reference Citations and Brand Perception to identify which sources are feeding AI models stale or wrong information.
- [What backlink opportunities exist to boost my brand in AI results?](https://docs.qwairy.co/use-cases/sources/backlink-opportunities-for-ai.md): The Backlinks view surfaces authoritative domains where your competitors are already cited but you are not — your highest-priority targets for earning links that directly improve AI citation frequency.
- [Which of my website pages get the most AI citations?](https://docs.qwairy.co/use-cases/sources/pages-with-most-ai-citations.md): The Citations page-level view ranks your own URLs by how often AI models cite them, showing exactly which of your pages are doing the heavy lifting in AI conversations.
- [Are Reddit threads or forum posts influencing what AI says about my brand?](https://docs.qwairy.co/use-cases/sources/reddit-forums-influencing-ai.md): Social Signals tracks which community sources — Reddit, Quora, niche forums — appear in AI citations, and Citations lets you filter directly to reddit.com to quantify their share of your AI narrative.
- [Which websites influence what AI says about my brand?](https://docs.qwairy.co/use-cases/sources/which-websites-influence-ai.md): The Citations view ranks every source domain by how often AI models cite it when mentioning your brand, revealing exactly who shapes your narrative.
- [Which pages are crawled by AI bots but never cited?](https://docs.qwairy.co/use-cases/technical/pages-crawled-but-never-cited.md): Cross-reference Analytics > Crawler Analytics with Monitor > Citation Sources to identify pages that AI bots can access but that never appear as sources in AI-generated responses — your highest-leverage content improvement targets.
- [Do I have the right robots.txt and llms.txt configuration?](https://docs.qwairy.co/use-cases/technical/robots-txt-llms-txt.md): Technical > Technical Analysis audits both your robots.txt and llms.txt files against AI crawler requirements, flagging misconfigurations that silently block the bots you most want on your site.
- [Is my website properly optimized for AI crawlers?](https://docs.qwairy.co/use-cases/technical/site-optimized-for-ai-crawlers.md): Use the Technical Analysis audit and Crawler Analytics to identify exactly which structural, configuration, and content issues are blocking AI models from indexing and citing your pages.
- [Which AI crawlers are visiting my site and how frequently?](https://docs.qwairy.co/use-cases/technical/which-ai-crawlers-visit.md): Analytics > Crawler Analytics tracks 24 AI bots in real time — see which crawlers visit, which pages they hit, and how often, so you know exactly which AI products are ingesting your content.
- [How often is my brand cited with a link versus just mentioned by name?](https://docs.qwairy.co/use-cases/visibility/cited-with-link-vs-just-mentioned.md): Compare Brand Mention Visibility against Source Citation Visibility in the Performance Dashboard and Citations page to understand whether AI is treating your brand as an authority or just a name.
- [For which topics does my brand appear in AI answers?](https://docs.qwairy.co/use-cases/visibility/for-which-topics-does-my-brand-appear.md): Use the GEO Matrix topic rows, the Prompts page, and GSC integration to map exactly which subject areas AI models associate with your brand — and which strategic topics you are missing.
- [How has my brand's AI visibility changed over the last 30/60/90 days?](https://docs.qwairy.co/use-cases/visibility/how-has-my-visibility-changed.md): Use the Performance Dashboard evolution charts and the GEO Matrix sparklines to track visibility trends, spot inflection points, and attribute them to specific actions or events.
- [How visible is my brand in AI-powered search engines?](https://docs.qwairy.co/use-cases/visibility/how-visible-is-my-brand-in-ai.md): Combine the Performance Dashboard and GEO Matrix to get a single, comprehensive read of how often — and how prominently — your brand appears across every major AI provider.
- [What is my brand's share of voice compared to competitors?](https://docs.qwairy.co/use-cases/visibility/what-is-my-share-of-voice.md): Use the Performance Dashboard Share of Voice metric and the Compare page to measure what fraction of all AI brand mentions in your category belongs to your brand.
- [What position does my brand typically appear in within AI responses?](https://docs.qwairy.co/use-cases/visibility/what-position-does-my-brand-appear.md): Use the Prompts page position column, the Compare page, and Looker Studio prompt-performance data to understand where in AI-generated lists and answers your brand consistently lands.
- [Which AI providers mention my brand the most (and the least)?](https://docs.qwairy.co/use-cases/visibility/which-providers-mention-my-brand.md): Use the Performance Dashboard provider table, GEO Matrix, and Compare > By Provider to pinpoint which AI models champion your brand and which systematically omit it.

## OpenAPI Specs

- [openapi](https://docs.qwairy.co/api-reference/openapi.json)

## Optional

- [Blog](https://www.qwairy.co/blog)
- [GEO Guide](https://www.qwairy.co/guides/complete-guide-to-generative-engine-optimization)