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Open Act > Content Studio to turn an opportunity, a query, or a topic into a structured brief and article. Content Studio uses context from Qwairy features and brand data. Generated material is a draft for human review. Content Studio briefs, article creation, article reading, and generation are reserved for paid plans.

Start a brief

Select New Brief, or start from a Content Opportunity or a Query Fan-Out query. A brief can be based on a content opportunity, a query fan-out query, a Google Search Console query, a custom prompt, a URL, a citation source, or a competitor. Choose the article type (Informational, Comparison, How To, Listicle, Review, Case Study, News, Opinion, or Other), the persona, the language, and any editorial instructions. You can add reference sources and tell Qwairy how to use each one: automatically, to outperform a competitor, as an authority to cite, as inspiration without direct citation, or as a reference to verify facts. Creating an article or generated brief costs 50 credits. Generating its titles and outline does not cost more. Duplicating an existing article creates a new article and costs another 50 credits.

Generate the article

Work through the article in steps:
  1. Generate Outline builds the structure of the article.
  2. Generate Content writes the full article from the outline.
  3. Generate Metadata produces SEO metadata, including meta tags, Open Graph and Twitter Cards, and FAQ schema.
Articles move through the Draft, Generating, Live, and Archived statuses. Filter the article list by type, status, persona, or source.

Review the output

Check the article for:
  • a clear search or audience intent;
  • accurate use of brand facts;
  • traceable sources for factual claims;
  • overlap with existing pages;
  • an appropriate structure and call to action;
  • unsupported competitor, legal, financial, or performance claims.
Edit the result to match your editorial voice and publishing requirements.

Export and share

Copy the article as Markdown, HTML, or plain text, or export it as Markdown, HTML, PDF, or Word (RTF). You can also make an article public and share its link. Qwairy does not publish the article to your site or content system.

Use monitoring as evidence

Return to the source prompt and answers when the brief makes an assumption about provider behavior. After publication, compare equivalent monitoring periods without claiming that a single content change caused a metric movement.