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Open Act > Content Studio to turn a selected opportunity or topic into a structured content brief. Content Studio can use context from Qwairy features such as Query Fan-Out, Shopping Results, Content Opportunities, personas, and brand data. Generated material is a draft for human review.

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Start a brief

Choose the available inputs for the assignment, which can include:
  • target prompt or topic;
  • audience persona;
  • language and market;
  • supporting insights and sources;
  • editorial instructions.
Review the selected inputs before generating. Creating an article or generated brief costs 50 credits. Duplicating an existing article creates a new article and costs another 50 credits.

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Review the output

Check the brief for:
  • a clear search or audience intent;
  • accurate use of brand facts;
  • traceable sources for factual claims;
  • overlap with existing pages;
  • an appropriate structure and call to action;
  • unsupported competitor, legal, financial, or performance claims.
Edit the result to match your editorial voice and publishing requirements. Qwairy does not publish the brief to an external content system from this page unless a separate integration explicitly provides that action.

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Use monitoring as evidence

Return to the source prompt and answers when the brief makes an assumption about provider behavior. After publication, compare equivalent monitoring periods without claiming that a single content change caused a metric movement.