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Open Act > Backlink Opportunities to review external pages found through monitored sources. Qwairy combines citation activity with on-page analysis to identify pages that may be relevant to outreach. A candidate page is not an endorsement of its quality, authority, or willingness to link.

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How candidates are identified

A candidate can be based on signals such as:
  • the page or domain appears in monitored AI answers;
  • direct competitors are present on the analyzed page;
  • the SELF brand is absent or has limited on-page presence;
  • the source is classified as a third party rather than owned or ignored.
Source analysis may fetch the public URL to inspect page content. Access can fail when a site blocks automated requests, requires authentication, or changes after the monitored answer was captured.

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Review before outreach

  1. Open the source page and confirm it is current.
  2. Check why it appeared in the monitored answer.
  3. Verify competitor and source classifications.
  4. Assess editorial relevance and contact ownership outside Qwairy.
  5. Record outreach and publication status in the system your team uses for delivery.
Do not treat a detected gap as evidence that a backlink will be granted or that it will change search or AI visibility.