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Open Workspace > Personas to manage audience context for the current brand.

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Create a persona

Select Add Persona and describe the audience using the fields available in the form. Use a clear name and include only information needed for the content task. Avoid personal data or assumptions about a real individual. A persona should represent a research-backed audience segment.

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Edit or delete a persona

Editing a persona changes its current context for future supported generation. It does not rewrite briefs that were already generated. Deleting a persona removes it from future selection. Review active editorial work before removal.

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Use in Content Studio

Choose a persona when a Content Studio workflow exposes that option. The persona guides generated tone and focus, but the output still requires editorial and factual review.