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AI Revenue is available on active paid plans and requires a supported analytics connection. Managers and Owners can connect providers and change tracked outcomes. Until a configuration is saved, Qwairy uses Purchases with provider-native value by default.
Open Measure > AI Revenue to review purchases, leads, sign-ups, or other configured business conversions that the connected analytics provider associates with AI referral or acquisition evidence. This is analytics-source attribution. Depending on the selected mode, it uses referral evidence from the converting session, first-acquisition evidence, or a deduplicated combination of both. It does not prove that Qwairy activity or an AI answer caused a conversion.

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Supported connections

Amplitude powers Referrer Analytics but not AI Revenue. Connect or change a provider from Analytics Integrations. The available actions depend on your team role.

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Configure conversions

Open the Conversions selector to choose the outcomes that matter to your business:
  1. Select each conversion source you want to measure. Selected definitions contribute to the totals.
  2. For discovered lead conversions, leave the optional value empty to use a native value when available or to count without value. Enter a fixed value when you need an estimate.
  3. If a conversion is not discovered, a Manager or Owner can add its provider event, goal, or metric identifier manually.
  4. Save the configuration.
The default definition is Purchases with its provider-native ecommerce value. Other available definitions depend on the connected provider and source. You can track up to 20 selected business outcomes.
If several definitions contribute to totals, one visitor can complete more than one conversion. The total is the sum of the included definitions and is not necessarily a count of unique people.

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Read the results

The page also breaks results down by conversion definition, AI source, period, and top converting landing page. The site conversion totals and rate provide a same-provider baseline. For GA4, the dashboard defaults to Combined attribution. A row is credited once: first to an AI session source when present, otherwise to an AI first-user source. Use Direct session to restrict attribution to the converting session or First acquisition to restrict it to the user’s original acquisition source. The MCP get_ai_revenue tool currently uses Direct session attribution for GA4. Measured Revenue and Estimated Value are separate evidence classes. Measured Revenue is provider-native and is not converted by Qwairy. The current response does not identify its currency, so the interface labels the amount as native; confirm the property currency in the provider. Estimated Value uses the currency configured in Qwairy. Do not add the two values unless you have confirmed they share a currency, and do not describe an estimate as observed revenue.

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Validate the result

  1. Confirm the analytics property, site, or report suite.
  2. Check the date range and reporting time zone.
  3. Review every selected conversion definition and optional fixed value.
  4. Verify that the corresponding purchases, events, goals, or metrics are populated in the source system.
  5. Compare the provider total with a matching source-system segment.
  6. Review warnings and document attribution, consent, and currency limitations in external reporting.
Data can be missing when referrer information is removed, tracking is blocked, the provider uses a different domain, the selected conversion is not populated, or its instrumentation is incomplete. A connected provider with no conversion data for the selected period is different from a disconnected provider.