Overview
Navigate to Measure > AI Revenue in the left navigation menu.
AI Revenue connects your revenue-capable analytics provider and attributes ecommerce revenue to visits that originated from AI platforms. Supported providers are Google Analytics 4, Piwik PRO, Matomo, Piano Analytics and Adobe Analytics. Amplitude is Referrer Analytics only.
AI Revenue is available on the Growth and Business plans. It requires a revenue-capable analytics provider with ecommerce tracking enabled: GA4 ecommerce, Piwik PRO ecommerce, Matomo ecommerce, Piano Sales Insights, or an Adobe revenue metric.
Connecting a Provider
Connect your analytics provider from Analytics Integrations. AI Revenue supports Google Analytics 4, Piwik PRO, Matomo, Piano Analytics, and Adobe Analytics. A Manager or Owner role is required to connect or reconnect.
Date Range
Use the selector in the header to switch the reporting window: last 7, 30, 60, 90, or 365 days. Every metric and chart updates to the selected range and compares it against the previous period.
Key Metrics
| Metric | Description |
|---|
| Total AI Revenue | Ecommerce revenue attributed to AI platforms, in EUR |
| Transactions | Number of AI-attributed purchases |
| Conversion Rate | Session to purchase rate for AI traffic |
| Revenue / Session | Average revenue per AI session |
Breakdowns
| Section | Description |
|---|
| AI vs Organic | AI-driven revenue compared against organic and total site revenue |
| Revenue by Provider | Revenue split across ChatGPT, Claude, Perplexity, and other AI platforms |
| Conversion Rate Comparison | AI conversion rate against organic and site-wide rates |
| Revenue Timeline & Forecast | Revenue trend over time with a forward-looking projection |
| Top Landing Pages | Pages generating the most AI-attributed revenue, paginated |
Use Cases
| Use Case | Description |
|---|
| Prove GEO ROI | Tie AI visibility work to real revenue, not just mentions |
| Compare platforms | See which AI platforms convert best for your business |
| Find revenue pages | Identify the pages AI traffic monetizes most |
| Report to stakeholders | Show revenue and conversion impact in executive reporting |
Also available via MCP
This data is also queryable through the Qwairy MCP server — the get_ai_revenue tool returns the same figures for use in Claude, Cursor, or any MCP-compatible assistant. Requires the read:measure scope.
