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The AI Assistant answers questions about the current workspace in a conversation. It reads the workspace’s monitoring data, such as visibility, competitors, sources, sentiment, content opportunities, and connected Measure integrations, and answers with text, tables, and charts.
The AI Assistant is available on every plan and does not consume credits.

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Who can use it

Every team member with access to a workspace can use the Assistant in that workspace, including Viewers in the workspaces assigned to them. Conversations are private: each member sees only their own conversations.

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Ask a question

  1. Open the workspace and select Assistant at the top of the sidebar. Select Dashboard to return to the dashboard pages.
  2. Type a question, or select an Agent Skill to fill in a ready-made request that you can edit before sending.
  3. While the Assistant works, the answer shows the data checks it runs. Expand the details to see them.
The Assistant answers in the language of your message. It may say that some data checks are unavailable: the answer can then be incomplete, so send the request again if you need the missing data.

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Analysis scope

The Assistant does not use the dashboard filter bar. It uses the scope you state in the conversation: period, providers, countries, topics, tags, funnel stages, or personas. Without one, it analyzes all monitored data over the last 30 days. State the scope in your question when you compare periods, providers, or markets, and check that the answer restates it.

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Agent Skills

When a conversation is empty, Agent Skills lists ready-made analyses grouped by category: Popular, Visibility, Sources, Content, Site & Impact, Reputation, and Help. Some skills also link to the dashboard pages they rely on, so you can check the underlying data.

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Manage conversations

Select New conversation to start a new topic. From the conversation menu, you can Rename, Pin, Archive, or Restore a conversation. Pinned conversations stay at the top of the list; archived conversations appear under Archived. When an answer reaches its length limit, select Continue response.

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Rate an answer

Select Helpful or Not helpful under an answer. A negative rating lets you say what should be improved: incorrect data or numbers, filters or scope ignored, an unhelpful recommendation, missing context, an off-topic response, or another reason.

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Verify important answers

The Assistant answers from your monitored data and can make mistakes. Before acting on a figure, open the dashboard page that holds it, such as Overview or Response Analysis, and compare the same scope. An answer describes observed data; it does not prove that an action caused a change.