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Open Measure > Bing Webmaster Tools to connect a Bing site and inspect its search performance data.

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Connect a site

  1. Select Connect.
  2. Enter a Bing Webmaster Tools API key.
  3. Choose the site that matches the monitored brand.
  4. Confirm the connection and wait for the available data to load.
Treat the API key as a credential. Use the permissions and rotation process defined by your organization.

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Queries tab

The Queries tab shows search queries and the metrics returned for the selected site and date range. Use search, sorting, and filters to locate relevant terms. Where the Track action is available, review the wording before adding a query to the Qwairy prompt set.

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Pages tab

The Pages tab groups the available search metrics by URL. Confirm redirects, canonicalization, and site-property scope when one page appears under several URLs.

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Interpretation

Bing Webmaster Tools data describes Bing Search activity. It can provide context for Microsoft-related discovery, but it does not establish that a page influenced a specific AI answer.

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Export and troubleshooting

Export the current filtered view when needed. If data is missing, check the site selection, API-key access, reporting delay, and date range in both Qwairy and Bing Webmaster Tools.