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Open Measure > Bing Webmaster Tools to connect a Bing site and inspect its search performance data.

Connect a site

  1. Select Connect.
  2. Paste a Bing Webmaster Tools API key. You can generate one in Bing Webmaster Tools under Settings, API access.
  3. Choose the verified site that matches the monitored brand, then select Connect Site.
  4. Wait for the available data to load.
Treat the API key as a credential. Use the permissions and rotation process defined by your organization. Use Disconnect to remove the connection.

Queries tab

The Queries tab shows search queries with their clicks, impressions, CTR, and position for the selected site and period. Filter by search text, query length (short-tail, middle-tail, or long-tail), and intent (Transactional, Comparison, Question, Local, or Other). Where the track action is available, review the wording before adding a query to the Qwairy prompt set.

Pages tab

The Pages tab groups the same metrics by page URL. Confirm redirects, canonicalization, and site scope when one page appears under several URLs.

Interpretation

Bing Webmaster Tools data describes Bing Search activity. It can provide context for Microsoft Copilot discovery, but it does not establish that a page influenced a specific AI answer.

Export and troubleshooting

Export the current filtered view when needed. If data is missing, check the site selection, API-key access, reporting delay, and date range in both Qwairy and Bing Webmaster Tools.