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Bing is the search engine behind Microsoft Copilot: your Bing rankings directly influence whether Copilot cites you. By connecting Bing Webmaster Tools, you can track which queries drive traffic, monitor click-through rates, and optimize your presence in both traditional search and AI-generated answers.

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How to Connect Bing Webmaster Tools

  1. Go to Measure → Bing Webmaster Tools in the left navigation menu.
  2. Click the “Connect” button.
  3. Enter your Bing Webmaster Tools API key and select the site you want to track.
  4. Once connected, Qwairy imports your search query and page data automatically.
You can find your Bing API key in the Bing Webmaster Tools dashboard under Settings → API access.

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What Can You See?

Once connected, Qwairy displays two main views:

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Queries Tab

See all search queries that drive traffic to your site through Bing:
  • Clicks — How many users clicked through to your site
  • Impressions — How many times your site appeared in results
  • CTR — Click-through rate percentage
  • Avg. Position — Your average ranking position
  • Query length — Short-tail, Middle-tail, Long-tail classification
  • Search intent — Transactional, Question, Comparison, Local, Other
Each query shows trend indicators comparing to the previous period so you can spot improvements or regressions at a glance.

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Pages Tab

See which of your pages perform best in Bing search:
  • URL — The page being ranked
  • Clicks, Impressions, CTR, Avg. Position — Same metrics as queries, but per page
  • Trend indicators — Period-over-period changes

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Filtering & Sorting

  • Search — Filter queries or pages by keyword
  • Period — Select from preset time ranges (last 7 days, 30 days, 90 days)
  • Query length — Filter by Short-tail, Middle-tail, or Long-tail
  • Search intent — Filter by intent type
  • Sort — Click any column header to sort ascending or descending

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Why Bing Matters for AI Visibility

Bing’s index serves as the retrieval layer for:
  • Microsoft Copilot — Uses Bing search results directly
  • ChatGPT web search — Powered by Bing’s index
Optimizing your Bing presence doesn’t just improve traditional search performance — it directly increases your chances of being cited in AI-generated answers from these platforms.

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Export

Click the Export button to download your Bing data as CSV for external analysis or reporting.

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Also available via MCP

This data is also queryable through the Qwairy MCP server — the get_bing_metrics tool returns the same figures for use in Claude, Cursor, or any MCP-compatible assistant. Requires the read:measure scope.