Skip to main content
Open Act > Content Opportunities to review prompts that may warrant new or revised content. An opportunity is derived from the monitored dataset. It is a research lead, not a prediction that publishing content will change a provider’s answer.

​
What the page combines

The page can bring together:
  • the prompt and its topic or funnel stage;
  • providers that returned relevant answers;
  • SELF and competitor presence;
  • cited sources or related evidence;
  • a gap or priority value calculated for the current scope.
Open an item to understand which records support it. Confirm that the prompt reflects an audience need before creating work from it.

​
Review an opportunity

  1. Read the monitored answers for the prompt.
  2. Check whether direct competitors are classified correctly.
  3. Inspect cited pages in Source Explorer.
  4. Review existing content on your site for overlap.
  5. Decide whether to update an existing page, create a new page, or dismiss the item.
Use filters and sorting to focus on the market, provider, topic, or stage relevant to the current plan.

​
Continue in Content Studio

Where the action is available, send an opportunity to Content Studio to prepare a brief. Review the generated brief against your editorial standards and source material.