Direct answer
Use Monitor > Source Explorer to identify domains and URLs exposed with answers about your brand. Rank observed sources by declared units such as citation volume, distinct answers, or prompt breadth. Qwairy cannot prove that a website influenced the generated text.Data required
- Stored answers for a fixed analysis scope
- Exposed source domains and URLs
- SELF and DIRECT source and brand classifications
- Citation volume, distinct answers, and distinct prompts by source
- Full answer and source-page content for contextual review
Workflow
- In Monitor > Source Explorer, set the period, provider, model, country, language, topic, and tag filters.
- Compare domains using citation volume and answer or prompt breadth.
- Drill down to URLs so one relevant page is not generalized to an entire domain.
- Open the associated answers in Monitor > Response Analysis.
- Check whether the source supports a brand claim, a category fact, a competitor claim, or unrelated context.
- Repeat with the same scope when comparing topics, providers, or periods.
Interpretation
Citation volume, answer breadth, and prompt breadth are different units. Product Citation Rate is response-level and uses answers citing SELF sources over answers citing SELF or DIRECT sources; it is not a domain influence score. Call these observed sources or frequently exposed sources. A citation does not imply a SELF mention, positive context, source authority, or causal influence.Possible next actions
- Test whether improving a relevant SELF source changes later observed citations.
- Correct inaccurate claims on a source you control.
- Investigate a third-party page that repeatedly appears with a material factual error.
- Track a fixed prompt cohort after a source update.
Limitations
- Qwairy stores exposed citations, not complete provider provenance.
- Providers differ in citation behavior and may change between runs.
- URL normalization and redirects can affect source counts.
- Citation co-occurrence cannot establish causality.