TL;DR — AI models associate your brand with specific topics, and you may have 60% visibility on one subject and 0% on another that is equally important. Go to Overview > GEO Matrix and read the rows: fully colored rows mean strong topic coverage, empty or faded rows are your content gaps. Then open Visibility > Prompts, filter by a weak topic tag, and sort by visibility ascending to see the exact questions where your brand is absent. Pro tip: connect Google Search Console via Workspace to discover topics your audience searches for in Google that you are not yet monitoring in Qwairy — these are your hidden GEO opportunities.
The Question
“For which topics does my brand appear in AI answers?”AI models do not just have brand awareness — they associate brands with specific subject areas. Your brand may appear in 60% of prompts about one topic and 0% about another equally important one. Understanding your topic-level coverage map tells you where your AI reputation is already built, where it is absent, and where competitors are filling the space you have not claimed yet. You might also be wondering:
- “Are there important topics in my market where I am completely absent in AI answers?”
- “Which topics should I prioritize in my content strategy to improve AI visibility?”
- “Do AI providers associate my brand with the same topics, or do different platforms see me differently?”
Where to Go in Qwairy
Start here: Overview > GEO Matrix
Navigate to Overview > GEO Matrix — this is the definitive topic × provider map for your brand.
Each row is a topic or keyword group. Each column is an AI provider. The cell value is your Brand Mention Visibility for that combination.
Read across rows to understand topic coverage, and read down columns to understand provider behavior. Dark red or empty cells on a strategically important row are your highest-priority gaps.
Use the Tag filter to group related prompts together (e.g., all prompts tagged “pricing” or “enterprise”).
Go deeper: Visibility > Prompts
Navigate to Visibility > Prompts (Tracking Queries).
This table lists every monitored prompt with its associated topic, tag, provider results, and Brand Mention Visibility rate.
Sort by Brand Mention Visibility ascending to surface the prompts where your brand is most absent — these map directly to the topic gaps you saw in the GEO Matrix.
Click any prompt row to see the actual AI-generated responses for that query.
Expand coverage: Workspace > Tags and Topics
Navigate to Workspace > Tags (or Topics).
If the GEO Matrix shows topics where you have no prompts at all, that means you are not monitoring those topics — not necessarily that you are absent.
Add new tags and assign them to existing prompts, or add new prompts that cover strategic topics you are not yet tracking.
Discover new topics: GSC Integration
Connect Google Search Console via Workspace > Monitoring.
GSC integration surfaces the search queries your pages rank for in traditional Google search. Cross-reference these with your GEO Matrix: if you rank well for a query in Google but have no corresponding AI monitoring prompt, that is a topic you should add to Qwairy.
GSC data is especially useful for discovering adjacent topics your audience searches for that you have not yet built GEO coverage around.
What to Look For
GEO Matrix Rows — Topic Coverage Map
The GEO Matrix rows give you the clearest spatial view of topic coverage. A row that is fully colored (across all providers) means strong coverage. A row that is empty or lightly colored across all providers means this topic is either missing from your monitoring or is a real content gap.| Element | What it tells you |
|---|---|
| High-visibility row (all providers) | Your brand is strongly associated with this topic across AI platforms |
| High-visibility row (some providers only) | Provider-specific topic association — other providers may use different sources for this topic |
| Low-visibility row (all providers) | True topic gap — your brand is not reliably appearing in AI answers for this subject area |
| Empty row | No monitoring prompts for this topic, or zero mentions detected — investigate which it is |
Prompts Page — Prompt-Level Topic Breakdown
The Prompts page translates the matrix into individual prompt performance. For each prompt, you see the topic tag it belongs to, which providers mentioned your brand, and what position it appeared at.Pro Tip: Filter the Prompts page by a topic tag and sort by Brand Mention Visibility ascending. The bottom rows are the specific questions — in real user language — where your brand is invisible. These are ready-made content briefs.
Filters That Help
| Filter | How to use it for this question |
|---|---|
| Topic / Tag | Focus the GEO Matrix on one strategic theme to see all providers at once |
| Provider | In the Prompts view, filter to a single provider to see which topics that platform covers for your brand |
| Period | Check whether topic visibility is recent or has been stable over time |
How to Interpret the Results
Good result
Your brand appears with meaningful visibility (above 30%) on at least 70% of the topic rows you monitor. For your core product category topics — the queries most directly related to what you sell — visibility is above 50% across multiple providers. GSC data and GEO Matrix rows overlap well, meaning your SEO topics and AI topics are aligned.Needs attention
Your brand has strong visibility on general awareness topics (e.g., “what is [product category]”) but near-zero visibility on decision-stage topics (e.g., “best [product category] for enterprise”, “compare [product category] tools”). This pattern means AI is aware of your brand but does not associate it with purchase-intent conversations — a critical gap for revenue impact.Example
Scenario: You run marketing for a legal tech SaaS. You want to know which legal topics AI associates with your brand and where competitors are winning the topic associations you want.
- Open Overview > GEO Matrix and read the rows. Your brand shows strong visibility on “contract management” (62% across providers) and “e-signature” (48%), but shows 0% on “legal document automation”, “AI legal assistant”, and “due diligence software” — three topics your product directly addresses.
- Navigate to Visibility > Prompts, filter to the “legal document automation” tag, and sort by Brand Mention Visibility ascending. Every prompt in this tag shows 0% for your brand. Open two prompts and read the actual responses: competitors A and B are being cited alongside a TechCrunch article and a G2 review page your brand is not listed on.
- Go to Workspace > Tags and confirm you have monitoring prompts for “AI legal assistant” and “due diligence software”. You have none — add five prompts per topic.
- Open Workspace > Monitoring and connect GSC. GSC shows your blog ranks on page 2 for “legal document automation software” in Google — which confirms user intent exists; you just have not claimed the AI layer.
Go Further
Export topic coverage matrix
Export your topic-by-provider visibility matrix as CSV or XLSX for content planning
Topic heatmap in Looker
Build a topic coverage heatmap in Looker Studio using the tag-performance data source
Add new topics to monitor
Read the Tracking Queries documentation to learn how to add new topics and prompts to your monitoring
Related Questions
What content should I create to improve AI visibility?
Turn topic gaps into a prioritized content roadmap
Queries where my brand is absent?
Find the specific prompts where competitors appear and you do not
Topics competitors own without me?
See which topic gaps also represent competitive opportunities
How visible is my brand overall?
Get the aggregate visibility picture before drilling into topics