TL;DR — Create content that fills the specific topic gaps where competitors appear in AI answers and you do not. Go to Strategy > Content Opportunities to find high-priority gaps ranked by visibility impact, then cross-reference with Insights > Query Fan-Out to discover emerging queries in your category. Check the Brand Gap % metric to quantify how invisible you are on each topic. Pro tip: filter Strategy > Actions by “Content” type and sort by “Estimated Impact” to build a sprint-ready editorial backlog in under five minutes.
The Question
“What content should I create to improve my AI visibility?”You are generating monitoring data every week, but data alone does not tell you what to write next. The real question is: which topics are AI models discussing where your brand is absent — and which of those absences are costing you citations, recommendations, and pipeline? Qwairy answers this by combining gap detection, intent signals, and an end-to-end article creation workflow so you never have to guess your next content investment. You might also be wondering:
- “Which queries do AI models answer where my brand is never mentioned?”
- “What keywords should I target to appear in more AI answers?”
- “How do I turn a content gap into an article that AI models will actually cite?”
Where to Go in Qwairy
Start here: Strategy > Content Opportunities
Navigate to Strategy > Content Opportunities — this is your primary content planning view.
Focus on the Priority Score column and the Brand Gap % metric. These two signals together tell you which topics have high AI traffic potential and where your brand is absent.
Go deeper: Insights > Query Fan-Out
Cross-reference with Insights > Query Fan-Out to see the actual queries AI models are receiving in your niche.
Use the “Brand not mentioned” filter to isolate searches where competitors appear but you do not.
Validate with actions: Strategy > Actions
Review Strategy > Actions for Qwairy-generated recommendations. Actions surface the highest-leverage content opportunities ranked by estimated visibility gain, so you can prioritize your editorial calendar with confidence.
What to Look For
Content Opportunities — Priority Score and Gap Analysis
The Content Opportunities table ranks every detected topic by how much it would move the needle. Each row represents a subject cluster where AI models are generating answers in your category.| Element | What it tells you |
|---|---|
| Priority Score | A composite score (0–100) combining search volume, competitor citation rate, and your current visibility. Higher = more urgent. |
| Brand Gap % | How often competitors appear in AI answers on this topic while you do not. 80%+ means you are nearly invisible on a high-traffic subject. |
| Competitor Mentions | Which competitors are already winning the topic, giving you benchmark content to study. |
| Suggested Keywords | The exact terms Qwairy recommends targeting in your article to maximize citation probability. |
| Funnel Stage | Awareness, Consideration, or Decision — lets you balance your content calendar across stages. |
Query Fan-Out — Emerging Queries
Query Fan-Out shows the raw query stream that AI models are processing. This view goes beyond your configured prompts and surfaces topics you have not yet thought to monitor.| Element | What it tells you |
|---|---|
| Query Volume Trend | Whether a topic is rising or stable — prioritize rising topics before competitors do. |
| Zero-Brand Results | Queries where no brand is cited at all — a blue-ocean opportunity. |
| Category Clustering | Groups queries by theme so you can plan topic clusters rather than isolated articles. |
Actions — Recommended Next Steps
The Actions panel translates data into a concrete editorial backlog. Each action card specifies: the topic, the recommended article format (guide, comparison, FAQ, case study), the target keyword cluster, and the estimated visibility impact.Pro Tip: Filter Actions by “Content” type and sort by “Estimated Impact” to build a sprint-ready backlog in under five minutes. Combine this with BWT data to confirm the gap exists across multiple AI engines before committing writing resources.
Filters That Help
| Filter | How to use it for this question |
|---|---|
| Provider | Isolate gaps specific to ChatGPT, Perplexity, or Gemini to create engine-specific content |
| Period | Compare last 30 vs. last 90 days to distinguish trending topics from stable ones |
| Topic/Tag | Narrow to a product line or use-case cluster to keep the content plan focused |
| Funnel Stage | Filter to Consideration or Decision to prioritize revenue-adjacent content first |
How to Interpret the Results
Good result
Your Content Opportunities table shows 3–5 topics with a Priority Score above 70, a Brand Gap above 60%, and a rising query trend in Query Fan-Out. This means there is a clear, sized opportunity: you know exactly what to write, and you can estimate the visibility uplift before a word is typed.Needs attention
If your top-priority topics all show Brand Gap above 90% with competitors already holding 3+ citations per query, the gap is real but the competition is entrenched. In this case, do not write a generic article — study the competitor content that is being cited and produce a more comprehensive or more specific version. If Priority Score is below 40 across the board, your configured prompts may not be covering your most important use cases. Return to Workspace > Monitoring and expand your prompt set to include more mid-funnel and bottom-funnel queries.Example
Scenario: You run a B2B payroll SaaS. Your monitoring shows that “best payroll software for remote teams” has a Brand Gap of 88% — competitors appear in 9 out of 10 AI answers, you appear in 1.
- Open Strategy > Content Opportunities and click the row for “payroll software for remote teams.” Review the suggested keywords, the competitor content being cited, and the recommended format (in this case: comparison guide).
- Open Insights > Query Fan-Out, filter by this topic cluster, and note the 4–5 related query variants (e.g., “payroll tools for distributed teams,” “international payroll for startups”) to cover in a single comprehensive article.
- Click “Create Article” in the Content Opportunities row to launch Strategy > Content Studio. The pipeline generates a brief, outline, and draft anchored to the identified keyword cluster, then lets you publish and track citation acquisition over the following monitoring cycles.
Go Further
Full content opportunities guide
Read the Content Opportunities documentation for the complete guide to turning AI visibility gaps into content briefs
Generate content briefs via Claude
Connect the Qwairy MCP server to Claude to automatically generate content briefs from your visibility data
Content strategy for GEO
Read the GEO Guide for a strategic framework on creating content that AI engines will reference and cite
Related Questions
Which queries do AI models search for where my brand is absent?
Find the exact zero-brand queries to attack first.
What keywords should I target to appear in more AI answers?
Map organic keyword strength to AI citation potential.
How do I turn a content gap into an article AI models will cite?
The end-to-end Content Studio workflow from gap to published article.
Are there topics where I rank well in Google but am invisible in AI?
Cross-reference your SEO wins with your AI blind spots.