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Direct answer

Use Act > Content Opportunities to select a gap supported by your monitored data. Create accurate content for the underlying audience need, record a baseline, publish it, and then observe later answers and citations. Treat any change as an association to investigate, not proof that the article caused it.

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Data required

You need a stable set of configured prompts, the selected topic and provider filters, stored answers and citation URLs, the candidate page URL, and its publication date. Keep the same filters before and after publication. If you use the REST API, follow the endpoint contract rather than assuming it reproduces product metrics.

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Workflow

1

Define the observed gap

In Content Opportunities, choose a relevant topic where the selected stored answers show limited SELF presence. Read the underlying prompts and answers before deciding that new content is needed.
2

Review existing sources

Inspect Source Explorer and the referenced pages. Identify the user questions, evidence, formats, and source types present in the current dataset without treating them as universal ranking factors.
3

Create and publish

Use Content Studio or your editorial workflow to produce an accurate, useful page. Record the final URL, publication date, ownership, and the monitored prompts used for the baseline.
4

Observe later runs

After enough comparable monitoring runs, review the same prompt, provider, topic, and period filters. Record new SELF mentions and SELF citation URLs separately.

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Interpretation

A recorded citation means that a source URL appears with a stored answer. It does not imply a positive mention, a click, indexing across a provider, or future inclusion. In the product, Citation Rate is answers citing a SELF source divided by answers citing at least one SELF or DIRECT source. The REST source-URL endpoint has its own fields and filters.

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Possible next actions

  • If the new page is crawled but not cited, test the hypothesis that its evidence, structure, or relevance does not match the observed need.
  • If a different source is repeatedly cited, test whether an accurate first-party resource can address the same question more directly.
  • If the gap exists only for one provider, review that provider slice before changing content across the whole site.

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Limitations

Third-party answer and citation behavior can change. Qwairy observes the selected stored dataset; it cannot guarantee that publication will produce a mention or citation. A before-and-after change may also reflect prompt, provider, competitor, or sampling changes.

Content Opportunities

Review the product workflow for observed content gaps.

Qwairy MCP

Explore supported MCP workflows and their schemas.

Source URLs API

Read the separate REST contract for source URL data.

Choose what to create

Prioritize content hypotheses from observed gaps.

Pages cited by AI

Review citation URLs already present in stored answers.

Keywords for AI research

Combine planning terms with observed prompt and search data.

Provider mentions

Compare SELF mentions across provider slices.