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Direct answer

Open Cockpit > GEO Matrix, select the metric and Topics as the row grouping, and review provider columns under a stable scope. Inspect unexpected cells and their underlying answers before calling any combination a weakness.

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Data required

Use the selected product metric with its exact formula, topics, configured prompts, providers, models where applicable, period, active list and filters, SELF/DIRECT classifications, stored answers, and citation URLs.

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Workflow

1

Choose one metric

Select the metric that matches the decision. Do not compare cells whose metric, denominator, or filters differ.
2

Review the matrix

Scan topic rows and provider columns for relative differences. Treat an empty cell as missing usable data until checked.
3

Inspect candidate cells

Open the cell detail and verify answered prompts, competitors, sources, and underlying stored answers.
4

Prioritize with context

Combine the observed gap with business relevance, cohort size, evidence quality, and feasible ownership.

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Interpretation

Each cell applies the selected metric to one topic and provider intersection under active filters. Color is comparative context, not a universal performance threshold. A low cell can reflect limited answered prompts, a changed provider mix, or an actual SELF/DIRECT difference.

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Possible next actions

  • If a cell has sparse data, test the monitoring cohort before planning remediation.
  • If DIRECT occurrences dominate a well-supported cell, inspect answers and sources to form a competitive hypothesis.
  • If an entire topic differs across providers, test whether the prompts and model coverage are comparable.

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Limitations

The matrix represents configured monitoring data, not every topic or provider output. Provider and model changes can affect cells. The REST tags endpoint is a separate contract and does not by itself reproduce the GEO Matrix or its product metric.

Tag Performance

Build a related report from documented tag data.

Tags API

Read the separate REST tags contract.

Shared Links

Share the configured matrix view.

Highest-priority actions

Turn verified observations into a work queue.

Brand presence by topic

Analyze topic-level SELF presence.

Page Performance score

Review page-level signals separately.