TL;DR — Use on-demand CSV exports in Workspace > Exports for point-in-time snapshots, and turn on the Weekly Reports digest to get key GEO metrics emailed to your team every week. Connect the Looker Studio data sources (performance-overview, competitor-metrics, tag-performance) for a live, auto-refreshing dashboard. Use the REST API for custom BI or data-warehouse pipelines, scheduled with your own cron or serverless job. Pro tip: create Workspace > Shared Links with locked filters for stakeholders who need a single-focus view without full platform access.
The Question
“How do I set up automated GEO reporting for my team?”Manual GEO reporting — opening Qwairy, taking screenshots, pasting numbers into slides — does not scale. As AI search becomes a standard marketing channel, stakeholders expect the same reporting infrastructure that exists for SEO and paid media. Qwairy gives you several paths: on-demand CSV exports, an automated Weekly Reports email digest, live Looker Studio dashboards via 12 dedicated data sources, and a full REST API for custom integrations. This page shows you how to combine them into a reporting stack that needs little or no manual upkeep. You might also be wondering:
- “Can I get a weekly email with my GEO performance automatically?”
- “How do I connect Qwairy data to our existing Looker Studio or BI dashboards?”
- “Is there an API I can use to pull Qwairy data into our own systems?”
Where to Go in Qwairy
Start here: Workspace > Exports + Weekly Reports
Navigate to Workspace > Exports for your simplest path. Qwairy supports 25 export types covering every major data category: visibility, citations, competitors, prompts, tags, topics, providers, crawler analytics, referrer analytics, backlinks, and more. Each export is a point-in-time snapshot of filtered data — pick a time period and filters (by tag, topic, provider, or competitor), then download the CSV. You can opt to receive an email with a download link as soon as the export is ready.For a hands-off recurring summary, turn on Weekly Reports in your notification settings: Qwairy emails your team a digest of key GEO metrics every week, with no manual step.
Go deeper: Looker Studio Integration
For live, interactive dashboards, open Team Management > Looker Studio to set up the connector.
Qwairy provides 12 dedicated Looker Studio data sources: performance-overview, prompt-performance, competitor-metrics, source-domains, source-urls, tag-performance, keyword-performance, answer-details, shopping-insights, local-insights, search-insights, and social-insights. Each connects directly to your Qwairy account and refreshes automatically (daily by default).
Build a master GEO dashboard by combining the performance-overview connector (visibility trends), competitor-metrics connector (share of voice over time), and tag-performance connector (segmented by topic or funnel stage). Share the dashboard link with your team — it always shows current data without any manual update steps. You can also use Looker Studio’s own scheduled email delivery to send a PDF snapshot to stakeholders on a fixed cadence.
Complete the picture: API + Shared Views
For custom integrations, review the API Reference at the API documentation portal.
The Qwairy REST API covers every data object in the platform. You can pull visibility scores, prompt performance data, competitor comparisons, citation records, and crawler logs into any downstream system: a custom Tableau dashboard, a Slack bot that posts weekly GEO summaries, a Google Sheets integration with live IMPORTDATA formulas, or a data warehouse pipeline. To make API reporting recurring, schedule the calls from your own side — a cron job, a serverless function (AWS Lambda + EventBridge), or your BI tool’s scheduled refresh.
Additionally, use Workspace > Shared Links to create public-facing or access-controlled shared views with locked filters. Shared views are ideal for stakeholders who need a single-focus report (e.g., “our GEO performance on Perplexity for the enterprise segment”) without access to the full Qwairy platform.
What to Look For
Exports — Configuration
Exports are the lowest-friction path. Every export is a point-in-time snapshot of filtered data, generated as a CSV. The key configuration decisions are: which data types to include, what filter scope to apply (all prompts vs a specific topic tag), and what period to cover (rolling 30 days is standard for stakeholder reports — it provides trend context without information overload).| Element | What it tells you |
|---|---|
| Export type selection | Which data category to include — use “Performance Overview” for exec-level summaries |
| Filter scope (tag/topic/provider) | Whether the export covers all activity or a specific business segment |
| Period | The time range the snapshot covers — rolling 30 days is a common default |
| Format | All exports are CSV, which opens directly in Excel, Google Sheets, or any BI tool |
Looker Studio — 12 Data Source Overview
The 12 Qwairy data sources cover every reporting dimension. For most teams, three data sources handle 80% of reporting needs: performance-overview (brand visibility trends), competitor-metrics (share of voice tracking), and prompt-performance (query-level visibility). The remaining nine data sources enable specialist reports: tag-performance for segmented reporting, source-domains and source-urls for citation audits, and the four intelligence data sources (shopping, local, search, social) for channel-specific reporting.Pro Tip: Build a Looker Studio dashboard with a date range control and a brand/competitor selector that applies across all charts. This lets a single dashboard serve both a CMO who wants the 3-month trend and an SEO manager who wants last week’s data — no duplicate dashboards to maintain.
Filters That Help
| Filter | How to use it for this question |
|---|---|
| Export type | Match the export type to the audience — Prompt Performance for content teams, Performance Overview for marketing leadership |
| Topic / Tag | Create separate exports per business segment for teams that own specific product areas |
| Looker data source | Select the data source that matches your reporting question — do not use answer-details for executive reporting; use performance-overview |
How to Interpret the Results
Good result
The Weekly Reports digest is on and reaching the team without manual work. A Looker Studio master dashboard is live with at least three data sources connected (performance-overview, competitor-metrics, tag-performance), bookmarked by all stakeholders, and referenced in weekly marketing reviews. At least one API integration is live for pulling data into a data warehouse or custom alerting system. Shared views exist for external stakeholders (agency, exec team) who need access without full platform credentials.Needs attention
The team is still pulling data manually each week for reporting. Looker Studio data sources are connected but the dashboard was never built or is not being used. The Weekly Reports digest is off, or nobody reads it. Or: the API integration was started but data extraction is incomplete because the team is not familiar with the available endpoints.Example
Scenario: A digital marketing agency managing GEO for 8 clients across fashion, food, and travel verticals wants to eliminate 5 hours per week of manual reporting and give each client self-serve access to their AI visibility data.
- Turn on the Weekly Reports digest for each client brand so the agency and each client’s marketing lead receive a key-metrics summary every Monday. This immediately eliminates the recurring data-pull-and-email task.
- Connect the Looker Studio integration and build a master template dashboard using the performance-overview, competitor-metrics, and tag-performance data sources with a client brand selector control at the top. Duplicate the template for each client, lock the brand filter, and share the link with each client’s stakeholder team. The travel clients get an additional local-insights data source panel showing regional AI visibility across their destination markets.
- Use the API to pull weekly visibility scores into the agency’s existing client reporting system (a custom Google Sheets tracker that feeds their monthly performance decks), scheduling the refresh from the agency’s own job runner. This populates the existing reporting template without any copy-paste steps and keeps GEO data alongside SEO and paid media metrics in one view.
- Create Workspace > Shared Links for the three clients who need access to GEO data but do not have Qwairy seats — locked views showing their brand’s visibility on their key topics, updated daily, accessible via a bookmarked link. One fashion client’s CMO bookmarks their share link and checks it every Monday morning before the team standup.
Go Further
Full API reference for custom reports
Review the API reference for building custom GEO reporting pipelines
Looker Studio setup from scratch
Follow the Looker Studio getting-started guide to build a live GEO reporting dashboard from scratch
Share automated reports with clients
Create shared views with locked filters to deliver GEO reports to clients or stakeholders
Related Questions
Can I integrate Qwairy into Looker Studio or BI?
Deep dive into the 12 Looker Studio data sources and how to configure each one
How do I build an executive report?
Turn GEO metrics into a stakeholder-ready executive report
How do I export and share GEO data?
Full export configuration guide with period and filter options