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Direct answer

Choose the reporting surface that fits the audience: a filtered Shared Link, an export, documented Looker Studio sources, or the REST API. Define the cohort and metric formulas before automating delivery, then add freshness and data-quality checks.

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Data required

Use a reporting specification with audience, decisions, prompt cohort, providers and models, topics or tags, period, SELF/DIRECT classifications, metric formulas, source system, refresh expectation, permissions, and owner.

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Workflow

1

Define the report contract

List each metric with its source, numerator, denominator, filters, unit, and intended decision. Separate product, Looker Studio, export, and API contracts.
2

Choose the delivery surface

Use Shared Links for filtered product views, Exports for snapshots, Looker Studio for connected dashboards, or the REST API for a maintained integration.
3

Build and reconcile

Map fields, timezones, brand classifications, URLs, and missing-data states. Compare a sample with the source surface before scheduling use.
4

Operate the report

Assign ownership for access, schema changes, refresh failures, metric definitions, and periodic review of the monitoring cohort.

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Interpretation

A refreshed dashboard is only as current as its underlying connections and run cadence. Product metrics retain their product formulas; REST fields and aggregations follow endpoint documentation. An export is a point-in-time snapshot, while connected reports may update.

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Possible next actions

  • If the audience needs investigation, test a Shared Link before building a custom integration.
  • If the report requires joined business data, test a documented Looker Studio or warehouse mapping with reconciliation checks.
  • If API fields do not match a product card, preserve both definitions instead of renaming one to appear equivalent.

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Limitations

Availability, permissions, retention, refresh timing, and schema can vary by surface and plan. Automation does not remove the need to review data quality or narrative context. Qwairy cannot guarantee third-party dashboard or delivery availability.

REST API

Review API authentication and contracts.

Looker Studio setup

Connect documented Looker Studio sources.

Shared Links

Share a filtered product view.

Looker Studio or BI

Choose and validate an integration path.

Executive report

Design an audience-specific narrative.

Exports

Create point-in-time datasets.