TL;DR — Find every AI query in your category where competitors get cited and you do not by filtering for brand-absent results. Go to Insights > Query Fan-Out and toggle the “Brand Absent” filter to surface zero-brand queries sorted by volume, then check Visibility > Tracking Queries with the “Not mentioned” filter to see which of your own monitored prompts return no brand mentions. Cross-reference with Strategy > Google Search Console to split absent queries into “no content exists” vs. “content exists but is not AI-formatted.” Pro tip: export both lists as CSV and join on query text — rows appearing in both are your fastest wins, since you can reformat existing pages instead of starting from scratch.
The Question
“Which queries do AI models search for where my brand is absent?”Every monitoring cycle, AI models process thousands of queries in your category. On many of them, your competitors are cited — and you are not. These zero-brand queries are your most direct conversion losses: a user asked a question your product could answer, the AI responded with a competitor’s name, and the conversation moved on without you. Identifying these queries systematically — rather than stumbling across them one by one — is the fastest way to prioritize both content creation and monitoring expansion. You might also be wondering:
- “What content should I create to close these gaps?”
- “Which AI providers generate the most answers where I’m invisible?”
- “How do I track my brand mention rate over time?”
Where to Go in Qwairy
Start here: Insights > Query Fan-Out
Navigate to Insights > Query Fan-Out — the primary view for discovering queries processed by AI models in your category.
Focus on the “Brand Absent” filter and sort by Query Volume descending to surface the highest-traffic gaps first.
Go deeper: Visibility > Tracking Queries (Prompts)
Cross-reference with Visibility > Tracking Queries. Apply the “Not mentioned” filter to your configured prompts to see which of your own monitored queries are producing AI answers that never include your brand.
Use the Provider filter to see whether the absence is universal or engine-specific.
Layer in: Strategy > Content Opportunities
Open Strategy > Content Opportunities and filter for topics with Brand Gap % above 70%. This cross-references the raw query data with your competitive landscape, so you can confirm which absences represent genuine content gaps vs. prompts that are simply out of scope.
Complete the picture: GSC + Exports
Connect Google Search Console (Strategy > Google Search Console) to check whether you have organic impressions for the same queries. A query where you rank on page 1 of Google but are absent from AI answers is a critical structural gap — a signal that your page exists but is not formatted for AI citation.
Export the full list via Workspace > Exports as CSV to share with your content team.
What to Look For
Query Fan-Out — Brand Absent View
The Query Fan-Out view aggregates queries that AI models in your category are processing, including queries you have not configured as prompts. It is the broadest possible lens on your AI visibility gap.| Element | What it tells you |
|---|---|
| Query | The exact phrasing the AI model processed — use this verbatim in your content strategy |
| Brand Absent | Toggle this filter to show only queries where your brand received zero mentions |
| Competitor Appearing | Which competitors are filling your absence — benchmark their cited content |
| Volume Trend | Rising volume = prioritize immediately; flat = schedule; declining = deprioritize |
| Category | The topic cluster this query belongs to, useful for grouping into content batches |
Prompts — “Not Mentioned” Filter
Your configured prompts represent queries you have deliberately chosen to monitor. The “not mentioned” filter on this view answers a more pointed question: of the specific situations you care about, where is your brand failing to appear?| Element | What it tells you |
|---|---|
| Mention Rate (0%) | A prompt where you have never appeared across any monitored provider |
| Provider Breakdown | Whether the absence is universal (all providers) or isolated (one engine) |
| Response Snippet | The actual AI-generated answer — shows who is cited instead and why |
| Last Detected | Whether the absence is consistent or recent, helping you assess urgency |
GSC Overlay — Organic vs. AI Presence
Connecting Google Search Console adds a critical dimension: for each absent query, you can see whether you have organic traffic to a relevant page. This splits absent queries into two actionable categories:- No organic presence, no AI presence — you need new content from scratch.
- Organic presence, no AI presence — you have content but it is not structured for AI citation. This is the highest-ROI fix: a targeted rewrite of an existing page.
Pro Tip: Export the “not mentioned” prompt list and the GSC keyword list as separate CSVs, then join them on query text in a spreadsheet. Rows that appear in both are your fastest wins — existing content you can reformat for AI citation without starting from zero.
Filters That Help
| Filter | How to use it for this question |
|---|---|
| Provider | Isolate ChatGPT-only or Perplexity-only absences — some engines favor different content formats |
| Period | Use 30-day view to catch new gaps; use 90-day view to confirm structural absences |
| Topic/Tag | Narrow to a product line to build a focused gap list for a single team or sprint |
| Funnel Stage | Filter to Decision-stage queries first — these absences have the most direct revenue impact |
How to Interpret the Results
Good result
Your “not mentioned” list contains fewer than 10 prompts, and those absences are concentrated in 1–2 topic clusters rather than spread across all your monitoring areas. This means your gaps are focused and actionable: 2–3 well-targeted articles can close them within 60–90 days.Needs attention
If more than 40% of your monitored prompts return zero brand mentions, or if Query Fan-Out shows 20+ high-volume queries where you are absent, you have a structural AI visibility problem. This signals either a content coverage gap (you have not written about these topics) or a content structure problem (your existing pages are not cited despite covering the topic). Check whether competitors absent from your monitoring list are appearing — if unknown brands are being cited, your domain may be deprioritized by AI models due to thin content or poor page structure.Example
Scenario: You run a logistics and supply chain SaaS. You have 45 configured prompts. After applying the “not mentioned” filter, 21 prompts return zero brand mentions — including “best supply chain visibility software for manufacturers,” a high-intent query you expected to win.
- In Visibility > Tracking Queries, click the “best supply chain visibility software for manufacturers” row. Review the full AI-generated response. Note that two competitors are cited with links to their dedicated manufacturing-focused solution pages — pages you do not have.
- In Insights > Query Fan-Out, search for the “manufacturing supply chain” cluster. You find 7 related queries with rising volume, all with 0% brand presence for your brand, including “real-time shipment tracking for factories” and “supply chain risk management platform.”
- In Strategy > Google Search Console, search for “supply chain visibility software” — you find 1,800 monthly impressions on a generic platform overview page. You have traffic but the page covers all industries generically; the AI prefers specialized pages. Your action: create a dedicated manufacturing use-case page targeting all 7 query variants, then monitor re-citation rate over the next 3 monitoring cycles.
Go Further
Export uncovered query list
Export the list of queries where AI searches for your category but never mentions your brand
Track discovery gaps over time
Monitor uncovered queries over time in Looker Studio using the search-insights data source
Query Fan-Out deep-dive
Read the Query Fan-Out documentation to understand how Qwairy discovers queries you’re missing
Related Questions
What content should I create to improve my AI visibility?
Turn your list of absent queries into a prioritized content plan.
What keywords should I target to appear in more AI answers?
Map absent queries to specific keyword targets.
How is my overall brand visibility trending?
Track whether your absence rate is improving over time.