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Direct answer

Monitor configured prompts that reflect your buyers’ evaluation questions, then use Cockpit > Compare, stored answers, and Source Explorer to identify where SELF and DIRECT brands are described differently. Verify the pattern before testing a positioning, content, or source-distribution change.

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Data required

Use configured evaluation prompts, topics and tags, provider and model, period, stored answers, SELF/DIRECT classifications, sentiment or perception themes, citation URLs, and approved product positioning and evidence.

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Workflow

1

Define the evaluation cohort

Choose prompts tied to real B2B decisions, such as requirements, alternatives, trade-offs, implementation, and pricing. Record audience and stage as metadata.
2

Compare observed narratives

Review SELF and DIRECT occurrences in Compare and read the associated answers. Separate presence, rank order, claims, sentiment, and citations.
3

Verify important differences

Check claims against approved product facts and inspect recorded sources. Do not infer why a provider produced the difference from the output alone.
4

Select one test

Choose a material, supportable gap and define the content, positioning, or distribution hypothesis plus the cohort you will monitor.

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Interpretation

Product Share of Voice is SELF mention occurrences divided by SELF plus DIRECT occurrences. It measures competitive occurrence in the selected answers, not preference, pipeline, or purchase intent. Narrative analysis must stay linked to its prompts, providers, models, and period.

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Possible next actions

  • If SELF is absent from a relevant comparison, test an evidence-led page addressing the buyer’s decision criteria.
  • If an inaccurate weakness recurs, verify its sources and test a correction workflow.
  • If the gap appears only at one evaluation stage, focus the hypothesis there rather than changing all messaging.

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Limitations

Configured prompts approximate selected buyer questions; they do not represent every procurement process. Provider outputs can vary and do not predict purchase decisions. A later change in answers does not prove that your intervention caused it.

Exports

Export the evaluation cohort.

Competitor Metrics

Build documented competitor reporting.

Shared Links

Share a filtered comparison.

Consideration-stage presence

Review brand presence during consideration.

SaaS best-tools answers

Analyze recommendation-list prompts.

Pages cited by AI

Inspect citation URLs supporting answers.