Competitor Metrics

Detailed competitor-level metrics for benchmarking analysis.

Dimensions
Metrics

Field	Type	Description
`date`	Date	Analysis date (YYYY-MM-DD)
`provider`	Text	Always `All Providers`
`model`	Text	Always `All Models`
`competitorId`	Text	Stable competitor domain identifier
`competitor`	Text	Competitor brand name
`relationship`	Text	SELF or DIRECT

Field	Type	Aggregation	Description
`totalMentions`	Number	SUM	Total mentions count
`answersWithMentions`	Number	SUM	Responses with mentions
`visibilityScore`	Percent	AVG	% of responses with this competitor
`positionSum`	Number	SUM	Sum of mention positions (component field)
`positionCount`	Number	SUM	Count of positioned mentions (component field)
`sentimentSum`	Number	SUM	Sum of mention sentiment scores (component field)
`sentimentCount`	Number	SUM	Count of scored mentions (component field)
`avgPosition`	Number	Calculated	`SUM(positionSum) / SUM(positionCount)`
`avgSentiment`	Percent	AVG	Average sentiment per competitor row
`shareOfVoice`	Percent	AVG	% of total mentions
`totalTrackedCompetitors`	Number	MAX	Total competitors tracked on this brand (registered SELF + DIRECT, excluding ignored)

totalTrackedCompetitors is a brand-level constant (registered count, ignores filters). Distinct competitor values only cover those mentioned in the selected period. Pair as COUNT_DISTINCT(competitor) / MAX(totalTrackedCompetitors) for a coverage ratio.

Competitor rows are grouped by competitorId, not by display name. This prevents duplicate rows when names vary and aligns the connector with the Qwairy interface.

This source is aggregated across all providers and models. Provider and model dimensions remain present for report compatibility, but their values are All Providers and All Models.

Best For

Competitive analysis
Market share tracking
Sentiment comparison vs competitors
Position benchmarking
Coverage ratio: mentioned competitors vs total tracked

Getting Started

Data Sources

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