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Use one of the three Source URLs data sources according to the grain required by your report. The original Source URLs option keeps its existing schema. The topic and tag options aggregate metrics at their selected grain instead of repeating the metrics from the original source.

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Choose a Source URLs data source

Create a separate Looker Studio data source for every grain needed in a report. Do not replace an existing Source URLs connection when adding a topic or tag breakdown.
1

Add another Qwairy data source

In your Looker Studio report, select Add data, then select the Qwairy connector. See Connect Looker Studio for the complete connection procedure.
2

Configure the connection

Enter your existing API token, select the same brand, and choose Source URLs by Topic or Source URLs by Tag.
3

Connect the new source

Select Connect, then use the singular Topic or Tag dimension in the charts that require the breakdown.

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Fields

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Aggregate tag rows correctly

A prompt can have several tags. In Source URLs by Tag, a citation associated with that prompt contributes to every matching tag row. Metrics are accurate within each tag, but totals from separate tag rows are not additive.
  • Use the original Source URLs data source for a global citation total.
  • To count unique pages across selected tag rows, set Source URL aggregation to Count Distinct in Looker Studio.
  • Treat Untagged as one displayed group. It includes prompts without a tag and any tag that is literally named Untagged.
Existing Source URLs connections keep their current fields and do not need to be reconfigured. The two breakdowns are available only when you add a new Qwairy data source and select the corresponding option.
Use the competitor fields to synchronize filters with Source Domains. For example, a filter on isCompetitor = true can be reused across domain-level and URL-level source charts.
shareOfVoice is computed per day and underlying model before the model is mapped to its provider label. If several models from one provider are present, the connector’s AVG is an unweighted average of their shares. For a volume-weighted share, use totalMentions with Looker Studio’s built-in “Percent of total” comparison.

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Use this source for

  • Page-level citation analysis
  • Comparing cited URLs by topic or tag
  • Identifying specific competitor content being cited
  • Tracking which of your pages AI cites most
  • Reviewing citation gaps alongside other Qwairy evidence