Source Domains

Domain-level metrics for tracking which domains are cited (aggregated view).

Dimensions
Metrics

Field	Type	Description
`date`	Date	Analysis date (YYYY-MM-DD)
`provider`	Text	AI provider name
`sourceDomain`	Text	Domain name (e.g., qwairy.co)
`sourceType`	Text	Category (INSTITUTIONAL, MEDIA, BLOG, etc.)
`isSelf`	Boolean	True if this is your domain
`isCompetitor`	Boolean	True if this is a direct competitor’s domain
`relationship`	Text	SELF, DIRECT, or empty when no tracked relationship is found
`competitorId`	Text	Stable competitor domain identifier
`competitor`	Text	Competitor display name

Field	Type	Description
`totalMentions`	Number	Total citations count
`uniqueAnswers`	Number	Distinct responses with citation
`avgPosition`	Number	Average citation position
`shareOfVoice`	Percent	% of total citations

Use isCompetitor, relationship, competitorId, or competitor to build filters that can also be applied to Source URLs. Both source connectors expose the same competitor identity fields.

shareOfVoice is computed per day and provider from citation totals. For a volume-weighted share over a custom grouping, use totalMentions with Looker Studio’s built-in “Percent of total” comparison.

Best For

Domain-level citation analysis
Understanding which websites AI trusts
Tracking your domain vs competitors
Source type breakdown (media, blogs, forums)

Getting Started

Data Sources

Best For

​Best For

Best For