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Domain-level metrics for tracking which domains are cited (aggregated view).
FieldTypeDescription
dateDateAnalysis date (YYYY-MM-DD)
providerTextAI provider name
sourceDomainTextDomain name (e.g., qwairy.co)
sourceTypeTextCategory (INSTITUTIONAL, MEDIA, BLOG, etc.)
isSelfBooleanTrue if this is your domain
isCompetitorBooleanTrue if this is a direct competitor’s domain
relationshipTextSELF, DIRECT, or empty when no tracked relationship is found
competitorIdTextStable competitor domain identifier
competitorTextCompetitor display name
Use isCompetitor, relationship, competitorId, or competitor to build filters that can also be applied to Source URLs. Both source connectors expose the same competitor identity fields.
shareOfVoice is computed per day and provider from citation totals. For a volume-weighted share over a custom grouping, use totalMentions with Looker Studio’s built-in “Percent of total” comparison.

Best For

  • Domain-level citation analysis
  • Understanding which websites AI trusts
  • Tracking your domain vs competitors
  • Source type breakdown (media, blogs, forums)