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Detailed prompt-level metrics for analyzing individual query performance.
FieldTypeDescription
dateDateResponse date (YYYY-MM-DD)
providerTextAI provider (ChatGPT, Claude, Perplexity, etc.)
funnelTextQuery intent stage (TOFU, MOFU, BOFU)
topicTextAssociated keyword/topic
tagTextTag names joined with ” | ” (or “Untagged”)
promptTextPrompt text (truncated to 200 chars)
Each row covers one prompt per date and provider. Prompts carrying several tags appear once, with all tag names joined in the tag field, so SUM metrics are never double-counted. To filter on a specific tag, use a CONTAINS_TEXT condition instead of an exact match.
Aggregated shareOfVoice here is a prompt-level average (each prompt weighs the same regardless of volume), so it will not match the brand-level Share of Voice. For the volume-weighted brand figure shown in the Qwairy interface, use the Performance Overview connector’s Share of Voice.

Best For

  • Analyzing which prompts perform best
  • Comparing funnel stages (TOFU, MOFU, BOFU)
  • Tag-based filtering and analysis
  • Understanding prompt-level visibility trends