Prompt Performance

Detailed prompt-level metrics for analyzing individual query performance.

Dimensions
Metrics

Field	Type	Description
`date`	Date	Response date (YYYY-MM-DD)
`provider`	Text	AI provider (ChatGPT, Claude, Perplexity, etc.)
`funnel`	Text	Query intent stage (TOFU, MOFU, BOFU)
`topic`	Text	Associated keyword/topic
`tag`	Text	Tag names joined with ” \| ” (or “Untagged”)
`prompt`	Text	Prompt text (truncated to 200 chars)
`brandMentioned`	Boolean	True if your brand was mentioned
`brandMentionedLabel`	Text	`Oui` or `Non`, useful for dropdown controls

Field	Type	Description
`score`	Percent	% of brand-mentioning responses among responses mentioning any tracked brand (null when none)
`brandMentions`	Number	Total brand mentions count
`sourceCitations`	Number	Citations of your own sources
`shareOfVoice`	Percent	Brand / (Brand + Competitors) mentions (null when no mentions)
`sentiment`	Percent	Average sentiment score (0-100), null when the brand is not mentioned
`brandPosition`	Number	Average brand mention position (null when not mentioned)

Each row covers one prompt per date and provider. Prompts carrying several tags appear once, with all tag names joined in the tag field, so SUM metrics are never double-counted. To filter on a specific tag, use a CONTAINS_TEXT condition instead of an exact match.

Aggregated shareOfVoice here is a prompt-level average (each prompt weighs the same regardless of volume), so it will not match the brand-level Share of Voice. For the volume-weighted brand figure shown in the Qwairy interface, use the Performance Overview connector’s Share of Voice.

Use brandMentioned or brandMentionedLabel as report filters when you want to isolate prompts where your brand appears or is missing.

Best For

Analyzing which prompts perform best
Comparing funnel stages (TOFU, MOFU, BOFU)
Tag-based filtering and analysis
Understanding prompt-level visibility trends

Getting Started

Data Sources

Best For

​Best For

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