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Direct answer

Use Analyze > Brand Perception to identify recurring attributes, then read the answers that support each theme. Classify an attribute as an observed strength or weakness only for the selected prompts, providers, models, topics, and period.

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Data required

Use stored answers, configured prompts, provider and model, period, topics and tags, perception or sentiment outputs, SELF/DIRECT mentions, citation URLs, and your approved positioning and product facts.

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Workflow

1

Choose a representative cohort

Select prompts that cover the decisions and topics you care about. Avoid mixing unrelated audience needs.
2

Review recurring attributes

Use Brand Perception to locate repeated positive and negative themes. Retain answer counts and filters.
3

Read and verify

Inspect representative answers and citations. Separate supported facts, subjective trade-offs, outdated claims, and classification errors.
4

Compare with positioning

Map each verified theme to an approved positioning attribute and note aligned, missing, or conflicting observations.

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Interpretation

Frequency in stored answers indicates recurrence in the monitored dataset, not objective product quality or broad market opinion. Positive sentiment is not equivalent to a recommendation, and a negative trade-off may be appropriate for an audience outside your positioning.

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Possible next actions

  • If a supported strength is absent from important prompts, test clearer evidence or positioning on relevant first-party pages.
  • If a weakness is factual and outdated, test the misinformation correction workflow.
  • If a weakness is a valid trade-off, test content that explains intended fit rather than trying to suppress it.

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Limitations

Perception and sentiment analyses can simplify nuanced language. Results depend on prompt design, provider and model mix, and the selected period. They do not measure customer experience or predict commercial outcomes.

Brand Perception

Review observed perception themes in the product.

Answer Details

Analyze the supporting answers in Looker Studio.

Shared Links

Share a filtered review with stakeholders.

What AI says

Read stored answers directly.

Choose what to create

Turn a verified gap into a content hypothesis.

Perception versus positioning

Compare themes with approved positioning.

Correct misinformation

Address verified factual errors.