Overview
Brand Perception analyzes how AI models (ChatGPT, Perplexity, etc.) describe your brand. Monthly snapshots track your perception over time.Key Metrics
| Metric | Description | Range |
|---|---|---|
| Sentiment Score | How positively AI models describe your brand | 0-100% |
| Alignment Score | How accurately AI responses reflect your brand identity | 0-100% |
Score Zones
| Score | Zone | Color |
|---|---|---|
| 70-100 | Strong | Green |
| 40-69 | Moderate | Yellow |
| 0-39 | Needs attention | Red |
Dashboard KPIs
At the top, you’ll see:- Current Sentiment Score with trend vs previous
- Current Alignment Score with trend vs previous
- Next scheduled analysis date
Score Evolution Chart
Track your scores over time with:- Sentiment line (green)
- Alignment line (blue)
- Average indicators
- Best month highlight
- Zone backgrounds (green/yellow/red)
Analysis History
Table showing all snapshots:| Column | Description |
|---|---|
| Period | Month and year |
| Sentiment | Score badge with color |
| Alignment | Score badge with color |
| Status | Pending, Generating, Analyzing, Completed, Failed |
| Providers | AI models used for analysis |
Snapshot Detail View
When you click a completed snapshot, you access the full analysis:Score Cards
At the top, see the Sentiment Score and Alignment Score for the current view.Provider Tabs
Switch between:- Overview — Aggregated results across all AI providers
- Individual providers — Results from ChatGPT, Claude, Perplexity, etc.
Convergence & Divergence (Overview only)
| Section | Description |
|---|---|
| Points of Convergence | Where AI providers agree about your brand |
| Points of Divergence | Where AI providers have different opinions |
Themes Performance
Spider chart showing scores across 10 business dimensions. Each theme includes:- Score (0-100%)
- Sentiment (positive, neutral, negative)
- Summary explanation
Brand Attributes Alignment
Your configured attributes with alignment status:| Status | Color | Meaning |
|---|---|---|
| Aligned | Green | AI describes this attribute accurately |
| Partial | Yellow | AI mentions this but incompletely |
| Missing | Red | AI doesn’t recognize this attribute |
SWOT Analysis
Key insights organized by category:| Category | Description |
|---|---|
| Strengths | What AI models highlight positively |
| Weaknesses | Areas where AI perception is negative |
| Opportunities | Gaps you could improve |
| Threats | Risks to monitor |
AI Responses (Provider tabs only)
Table of all prompts sent to the AI provider:| Column | Description |
|---|---|
| Prompt / Response | The question asked |
| Sources | Websites cited in the response |
| Type | Sentiment or Alignment prompt |
| Bias | Positive, Negative, Neutral, Comparative |
Snapshot Status
| Status | Description |
|---|---|
| Pending | Waiting to start |
| Generating | Calling AI providers |
| Analyzing | Processing responses |
| Completed | Analysis finished |
| Failed | Error occurred |
Brand Attributes
Before running an analysis, configure your brand attributes. These define what your brand identity should be.- Minimum 5 attributes required
- Click Edit Attributes to configure
- Attributes are compared against AI descriptions
How It Works
- Qwairy sends prompts about your brand to multiple AI providers
- Each provider generates responses describing your brand
- Responses are analyzed for sentiment (positive/negative tone)
- Responses are compared to your brand attributes for alignment
- Scores are aggregated into monthly snapshots
Use Cases
| Use Case | Description |
|---|---|
| Track brand health | Monitor how AI perception changes over time |
| Identify gaps | Find discrepancies between your messaging and AI understanding |
| Compare providers | See which AI models describe you most favorably |
| Measure improvement | Track impact of content and SEO efforts |