The GEO Matrix is Qwairy’s signature diagnostic tool. It gives you a topic × provider heatmap — so you can instantly spot where your brand is strong, where it’s weak, and which combinations need attention.
Navigate to Overview > GEO Matrix (second tab on the Overview page).
How the Matrix Works
Each row represents a grouping (topic, tag, funnel stage, or individual prompt), and each column represents an AI provider (ChatGPT, Claude, Gemini, Perplexity, Copilot, etc.).
Each cell displays a normalized score from 0 to 100, color-coded:
| Color | Score | Meaning |
|---|
| Dark green | 75–100 | Excellent visibility |
| Light green | 50–74 | Good visibility |
| Yellow | 30–49 | Medium — room to improve |
| Orange | 15–29 | Low visibility |
| Red | 0–14 | Critical — nearly invisible |
Granularity Modes
Use the tabs above the matrix to switch between four views:
| Mode | Rows show | Best for |
|---|
| Topics | Your brand topics | High-level strategic view |
| Tags | Custom tags | Segment-level analysis (campaigns, audiences) |
| Funnel | TOFU / MOFU / BOFU | Sales funnel visibility gaps |
| Prompts | Individual prompts | Drill-down into specific questions |
If you have exactly one topic or tag selected in the global filters, the corresponding tab is hidden automatically — there’s no need for a single-row breakdown.
Sorting
Click any column header to sort the matrix:
- Name — alphabetical
- Coverage — by coverage percentage
- Provider column — by score on that specific provider
Click again to toggle ascending/descending.
Cell Detail Panel
Click any cell to open a detail panel on the right. It shows:
Score Breakdown
The cell score is composed of 5 weighted sub-scores:
| Sub-score | Weight | What it measures |
|---|
| Mention Rate | 35% | Percentage of responses where your brand is mentioned |
| Share of Voice | 25% | Your mentions vs. all competitor mentions |
| Citation Rate | 20% | Percentage of responses citing your domain as a source |
| Sentiment | 10% | Tone of how your brand is described |
| Relevance | 10% | Contextual match between the query and your brand’s appearance |
Top 5 Competitors
The competitors most frequently mentioned for this topic × provider combination, with their mention count and average position.
Top 5 Sources
The domains most frequently cited as sources by the AI provider for this topic, with citation count and average position.
Sparkline Trend
A mini bar chart showing the score evolution over the last 8 weeks — so you can see if a cell is improving, declining, or stable.
Filters
The GEO Matrix respects global filters:
| Filter | Effect |
|---|
| Providers | Show/hide provider columns |
| Topics | Filter which rows appear (Topics mode) |
| Tags | Filter which rows appear (Tags mode) |
| Period | Change the time range for scores |
Export
Click the Export PNG button (top-right) to download the matrix as an image — useful for reports and presentations.
You can also create a Shared Link of type “GEO Matrix” from the share menu to give external stakeholders a read-only snapshot. 
