It brings together insights from Search Intelligence, Shopping Intelligence, Content Opportunities, and your brand’s own datasets to help you generate content that:

• matches real user prompts sent to LLMs
• fills priority content gaps
• aligns with competitor visibility
• reinforces brand presence in AI responses
• improves your influence on LLM outputs

Content Studio is designed as a guided workflow where AI, insights, and SEO best practices come together to help you produce authoritative, consistent, and high-performing content.

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⚙️ How Content Studio Works

Content Studio organizes the workflow into 5 key steps.

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1) Starting Point

Choose how you want to begin your brief.

• From Topics — build from your monitored topics and their sources (shows how many prompts are available).
• Outrank Competitor — target a specific competitor page and generate superior content.
• From Citation Source — expand content from a site that mentions you (paste the exact URL).

When you choose From Citation Source:

1. Select the source domain from your mentions.
2. Paste the exact page URL you want to expand.
3. Click Next.

• Blank Canvas — start freely without preloaded signals.

Tip: If your goal is to win an existing SERP or AI answer, use Outrank Competitor or From Citation Source. If you’re building authority around a theme, choose From Topics.

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2) Article Setup — Choose Your Article Type

Pick a template with pre-configured length and structure:

• Informational (≈ 1,800–2,100 words)
• Comparison (≈ 2,500–3,000 words)
• How To (≈ 1,800–2,100 words)
• Listicle (≈ 1,300–1,500 words)
• Review (≈ 1,600–1,800 words)
• Case Study (≈ 1,900–2,100 words)
• News (≈ 1,000–1,200 words)
• Opinion (≈ 1,300–1,500 words)
• Or start from scratch

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3) Features — Fine-Tune Your Structure

Toggle extra elements to include in the article:

• Include TL;DR summary — quick executive overview at the top.
• Include FAQ section — Q&A block built from real user prompts.
• Require brand mention — ensure your brand is represented in key sections.
• Enhance with Perplexity Search — optional research pass to broaden citations.

Tip: For GEO, TL;DR + FAQ + Require brand mention is a strong default.

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4) Title — Pick or Regenerate

Content Studio proposes multiple AI-generated titles. You can:

• Select the recommended title
• Click to edit inline
• Regenerate for new options

When ready, click Create Content (you’ll see the credit cost, e.g., 50 credits).

Tip: Choose a title that clearly signals intent (audience + benefit + qualifier), e.g., “Top Budget Running Shoes to Maximize Your Performance.”

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5) Outline — Generate and Edit

Content Studio first generates a Content Outline:

• H1 (title), H2 sections, and H3 sub-sections
• Drag to reorder sections
• Add new sections with Add Section
• Click any heading to edit text; press Save

Keep the outline scannable and task-oriented (benefits, comparisons, FAQs).

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6) Content — Generate the Full Draft

After the outline is approved:

• Click Generate to create the full Article Content (Markdown)
• Sections follow your outline and selected features
• Regenerate or refine blocks as needed (tone, length, specificity)

Tip: Ask the AI to tighten intros, add product criteria tables, or expand FAQs with examples.

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🎯 Goals of Content Studio

Content Studio helps you create content to rank on search engine and LLMs.

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1. What content should I create to appear in LLM answers?

Qwairy identifies GEO opportunities and turns them into structured content briefs.

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2. How do I optimize content for LLMs, not just for search engines?

You generate content built around real LLM prompts, answer patterns, and query fan-outs.

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3. How can I scale high-quality, brand-consistent content?

Create long-form articles, reviews, buying guides, comparisons, FAQs, and more.

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