Skip to main contentIt brings together insights from Search Intelligence, Shopping Intelligence, Content Opportunities, and your brand’s own datasets to help you generate content that:
- matches real user prompts sent to LLMs
- fills priority content gaps
- aligns with competitor visibility
- reinforces brand presence in AI responses
- improves your influence on LLM outputs
Content Studio is designed as a guided workflow where AI, insights, and SEO best practices come together to help you produce authoritative, consistent, and high-performing content.
⚙️ How Content Studio Works
Content Studio organizes the workflow into 5 key steps.
1) Starting Point
Choose how you want to begin your brief.
- From Topics — build from your monitored topics and their sources (shows how many prompts are available).
- Outrank Competitor — target a specific competitor page and generate superior content.
- From Citation Source — expand content from a site that mentions you (paste the exact URL).
When you choose From Citation Source:
- Select the source domain from your mentions.
- Paste the exact page URL you want to expand.
- Click Next.
- Blank Canvas — start freely without preloaded signals.
Tip: If your goal is to win an existing SERP or AI answer, use Outrank Competitor or From Citation Source. If you’re building authority around a theme, choose From Topics.
2) Article Setup — Choose Your Article Type
Pick a template with pre-configured length and structure:
- Informational (≈ 1,800–2,100 words)
- Comparison (≈ 2,500–3,000 words)
- How To (≈ 1,800–2,100 words)
- Listicle (≈ 1,300–1,500 words)
- Review (≈ 1,600–1,800 words)
- Case Study (≈ 1,900–2,100 words)
- News (≈ 1,000–1,200 words)
- Opinion (≈ 1,300–1,500 words)
- Or start from scratch
3) Features — Fine-Tune Your Structure
Toggle extra elements to include in the article:
- Include TL;DR summary — quick executive overview at the top.
- Include FAQ section — Q&A block built from real user prompts.
- Require brand mention — ensure your brand is represented in key sections.
- Enhance with Perplexity Search — optional research pass to broaden citations.
Tip: For GEO, TL;DR + FAQ + Require brand mention is a strong default.
4) Title — Pick or Regenerate
Content Studio proposes multiple AI-generated titles. You can:
- Select the recommended title
- Click to edit inline
- Regenerate for new options
When ready, click Create Content (you’ll see the credit cost, e.g., 50 credits).
Tip: Choose a title that clearly signals intent (audience + benefit + qualifier), e.g., “Top Budget Running Shoes to Maximize Your Performance.”
5) Outline — Generate and Edit
Content Studio first generates a Content Outline:
- H1 (title), H2 sections, and H3 sub-sections
- Drag to reorder sections
- Add new sections with Add Section
- Click any heading to edit text; press Save
Keep the outline scannable and task-oriented (benefits, comparisons, FAQs).
6) Content — Generate the Full Draft
After the outline is approved:
- Click Generate to create the full Article Content (Markdown)
- Sections follow your outline and selected features
- Regenerate or refine blocks as needed (tone, length, specificity)
Tip: Ask the AI to tighten intros, add product criteria tables, or expand FAQs with examples.
7) Content — Generate the Full Draft
After the outline is approved:
- Click Generate to create the full Article Content (Markdown)
- Sections follow your outline and selected features
- Regenerate or refine blocks as needed (tone, length, specificity)
Tip: Ask the AI to tighten intros, add product criteria tables, or expand FAQs with examples.
🎯 Goals of Content Studio
Content Studio helps you create content to rank on search engine and LLMs.
1. What content should I create to appear in LLM answers?
Qwairy identifies GEO opportunities and turns them into structured content briefs.
2. How do I optimize content for LLMs, not just for search engines?
You generate content built around real LLM prompts, answer patterns, and query fan-outs.
3. How can I scale high-quality, brand-consistent content?
Create long-form articles, reviews, buying guides, comparisons, FAQs, and more.
