Performance Dashboard

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Performance Dashboard – Understand Your Brand’s Visibility in AI Search

The Performance Dashboard is Qwairy’s central hub for tracking how well your brand shows up in AI-generated answers from models like ChatGPT, Perplexity, Gemini, Claude, and more. It doesn’t just tell you if your brand is mentioned — it tells you where, how often, in what tone, and with what level of authority. On this documentation page we will detail how you can use this performance dashboard to take strategic decisions.

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1. 🔍 Overview of Key Metrics

At the top of the dashboard, you’ll find 5 core performance indicators:

Metric	What it tells you
Brand Mention Visibility	How often your brand appears in AI-generated answers
Source Citation Visibility	Whether AI models are referencing your actual content
Average Position	Where your brand ranks among others when listed in responses
Average Sentiment	The tone (positive/neutral/negative) associated with your brand
Relevance	How well the answers match the intent of the query

💡 Pro Tip: A high mention rate without source citations can be risky. It means you’re talked about, but others control the narrative. Focus on both visibility and authority.

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2. 📈 Deep Dive into Metrics

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🟠 Brand Mention Visibility

• The percentage of queries where your brand is explicitly mentioned in the AI’s answer you have added on Qwairy.
• Example: 27% means your brand shows up in just over a quarter of analyzed queries.

🎯 Use this to:

• Identify where you’re absent and why
• Benchmark yourself against top competitors in your space

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📎 Source Citation Visibility

• Measures how often your own site or content is cited as a source.
• Example: 0% means you’re never referenced — even if you’re mentioned.

⚠️ AI may talk about your brand but rely on external sources, including your competitors.

💡 Pro Tip: Improve this by updating your website content, publishing on trusted platforms (Wikipedia, Crunchbase, news sites), and ensuring pages have structured, factual information.

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🏅 Average Position

• Your average rank when multiple brands are mentioned in the same answer.
• If you’re frequently mentioned but rank behind others (e.g., Toyota, Ford), your visibility is present but not dominant.

This score is especially useful when competing in crowded markets.

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😀 Average Sentiment

• Indicates how positively (or negatively) your brand is portrayed in AI responses.
• Score from 0 to 100 — the higher, the better.
• Useful for reputation tracking, product perception, and brand positioning.

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🎯 Relevance

• Tells you how closely the answer matches the intent of the query.
• High relevance = your brand is appearing in meaningful, on-topic contexts.

💡 A brand might appear often but in irrelevant places — which can dilute its value.

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3. 📊 Performance by AI Provider

Qwairy breaks down your visibility by LLM model (e.g., GPT-4o, Sonar, AI Overview):

Provider	Brand Mentions	Source Citations	Sentiment	Relevance
AI Overview	32%	0%	71.4	100
Sonar	29%	0%	64.4	91
GPT‑4o Mini	24%	0%	71.3	100

💡 Pro Tips: Depending on where you’re lacking visibility you can define your backlink strategy. If you are absent from GPT-4o you might want to make sure you are present on GPT’s sources.

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5. 🗂 Performance by Keyword

Explore how you perform on each strategic topic (e.g., “electric cars” or “SUVs under $30k”):

• Presence rate
• Ranking position
• Source citation rate
• Sentiment and relevance scores

Example:

You’re mentioned in 33% of queries about “electric cars” — but cited 0%.
That means you’re visible but not trusted as a source. Content opportunity spotted.

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6. Top Sources Impact

The Top Sources Impact section in Qwairy shows which external websites have the greatest influence on how your brand is represented in AI-generated answers. LLMs (Large Language Models) don’t just pull information from your website — they draw from trusted external sources. This view helps you answer two essential questions:

• 💡 “Which domains are shaping how my brand is portrayed?”
• 💡 “Am I present in the sources AI models trust the most?”

💡 Tip: If a site like kbb.com is often cited and your brand isn’t mentioned there → get listed, publish content, or update outdated info on that platform.

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Granular Insights by Keyword & Provider

Qwairy gives you the power to filter source impact data:

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✅ By Keyword (Topic-specific view)

You can analyze source impact for each keyword or theme, such as:

• electric car
• affordable electric vehicles
• suvs under 30000
• best compact cars 2025

👉 This allows you to understand which sources dominate a specific conversation. Example:

• youtube.com may dominate on “SUV reviews”
• usnews.com might be stronger on “affordable EVs”

This helps you prioritize where to be visible based on your positioning goals.

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✅ By Provider (AI model-specific view)

Since LLMs don’t use the same sources, you can also filter by:

• GPT-4
• Claude
• Gemini
• Sonar
• AI Overview

👉 This helps you tailor your efforts to the AI model most used by your audience.

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7. Top Competitor Performance - See Who’s Winning the AI Attention

The Top Competitors Performance module in Qwairy shows you which brands are most frequently mentioned in AI-generated answers — and how they’re performing relative to yours. This section is essential to understanding:

• Who dominates your category in AI search
• How each competitor is perceived
• Where you might be underrepresented

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🔁 Filter by Keyword or Provider

You can go very granular by slicing this data: ✅ By Keyword See which competitors dominate specific themes or verticals, such as:

• “Electric cars”
• “Affordable SUVs”
• “Best compact cars 2025”

→ This reveals who is winning per topic, so you can identify gaps and focus your content efforts strategically. ✅ By Provider Filter by AI model (GPT-4o, Sonar, Claude, etc.) to:

• See which competitors are favored by each LLM
• Understand if some models are skewed toward certain brands
• Adjust your content strategy accordingly