By analyzing thousands of LLM responses, Qwairy detects strategic content gaps and highlights high-value topics that represent immediate opportunities for content creation. It combines:

• LLM provider insights
• Competitive landscape
• Topic classification
• Brand visibility scoring
• Gap metrics and priority levels

This gives you a clear roadmap for the content you need to create to influence future AI answers.

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Purpose of Content Opportunities

Content Opportunities helps you answer:

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1. Where should my brand be mentioned, but isn’t?

Qwairy detects prompts where competitors are recommended, but your brand is missing.

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2. What topics should I prioritize for new content?

You receive High and Very High Priority opportunities based on real user prompts.

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3. Which competitors dominate these AI answers?

Competitor ranking shows who appears most often for each topic.

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4. How large is the gap?

The Brand Gap % reveals how many times competitors appear vs. how often you do.

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5. Which LLMs generate these opportunities?

You can see whether the gap is coming from ChatGPT, Gemini, Claude, Google Search, or others.

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Navigating Content Opportunities

Content Opportunities is a dedicated page in the Act section.
Act > Content Opportunities The page displays a prioritized table of all detected content gaps, with filters for providers, topics, tags, and priority levels. Each row represents a prompt where your brand is missing from AI-generated answers.

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Each opportunity includes:

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1. Prompt

The exact user prompt that triggered the AI response.
Example:
“What’s the difference between compression and non-compression workout clothes?” Prompts are also classified by:

• Topic tags (e.g., workout clothes)
• Funnel stage (e.g., TOFU, MOFU, BOFU)

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2. Providers

Icons showing which models generated the opportunity. Examples:

• Google AI
• ChatGPT
• Claude
• Gemini

This helps you understand which model is “missing” your brand.

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3. Top Competitors

A ranked list of competitor brands appearing in the AI responses, with:

• Appearance count
• Ranking badge (#1, #2, #3, etc.)

Example:

• Under Armour (#1)
• iamsuperhero (#4)
• CW-X (#3)

This reveals who currently dominates the AI conversation.

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4. Brand Gap

A percentage that quantifies how absent your brand is for this topic. 100% Brand Gap
= Competitors appear
= You appear 0 times 50% Brand Gap
= You appear in some responses
= Competitors appear more frequently This lets you prioritize opportunities by impact.

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5. Source Count

How many AI responses Qwairy analyzed for this prompt.
Example:
100% gap — 0 / 35 responses
Meaning:

• 35 responses analyzed
• Your brand did not appear once

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Example Explained

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Prompt:

“What’s the difference between compression and non-compression workout clothes?” Qwairy shows:

• Providers: Google, ChatGPT, Claude
• Top competitors:
  • Under Armour (#1)
  • iamsuperhero (#4)
  • CW-X (#3)
• Brand Gap: 100%
• Source Count: 0 / 35 responses

Interpretation: Users ask this question frequently
LLMs answer using competitor brands, not yours
No content from your brand is influencing AI responses
This is a High Priority content opportunity