Overview
Referrer Analytics tracks human visitors who click through to your website from AI platform responses.Requires an analytics integration: Google Analytics 4, Piwik PRO, Matomo, Piano Analytics, Amplitude, or Adobe Analytics.
KPIs
Each KPI shows a trend indicator comparing to the previous period.
Tracked Platforms
Charts
AI Traffic Distribution
Pie chart showing AI traffic vs other traffic sources with percentage breakdown.AI Platform Distribution
Pie chart showing breakdown by AI platform with logo, percentage, and visit count. Shows top platforms with “View all” dialog for complete list.AI Traffic Trends
Stacked bar chart showing daily sessions by platform over time.Source Performance
Table showing metrics per traffic source:
Sortable by all columns.
Landing Pages
Table showing top entry pages from AI traffic:
Sortable by all columns. Paginated (10 per page).
Connecting a Provider
Referrer Analytics is powered by your connected analytics provider. See Analytics Integrations to connect GA4, Piwik PRO, Matomo, Piano Analytics, Amplitude, or Adobe Analytics.Date Ranges
States
Not Connected
Shows a card prompting to connect an analytics provider with explanation of benefits.No Data
If connected but no AI referrer traffic detected in the period, shows an explanatory message.Also available via MCP
This data is also queryable through the Qwairy MCP server — theget_referrer_analytics tool returns the same figures for use in Claude, Cursor, or any MCP-compatible assistant. Requires the read:measure scope.