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Open Measure > Referrer Analytics to review human traffic associated with detected AI referrers.

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Connect a provider

Choose a supported provider from the connection flow:
  • Google Analytics 4;
  • Piwik PRO;
  • Matomo;
  • Piano Analytics;
  • Adobe Analytics;
  • Amplitude.
See Analytics Integrations for provider-specific requirements.

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Metrics and views

Depending on the connected provider, the page can show sessions or users, duration, bounce or engagement behavior, pages per session, source distribution, trends, and landing pages. Metric names and semantics come from the analytics provider. For example, session, user, bounce, and duration definitions are not necessarily identical across providers.

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Attribution limits

AI referrer classification relies on the referral information available in the analytics source. Traffic can be missed or grouped differently when:
  • a provider removes or changes the referrer;
  • a user copies a URL or moves across devices;
  • consent, blockers, or browser controls prevent measurement;
  • redirects or campaign parameters alter attribution;
  • the analytics provider applies thresholds or sampling.
Use the results to describe measured AI-referral traffic, not total influence from AI platforms.

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Troubleshoot an empty view

Confirm the connection, selected property or site, date range, permissions, and whether matching referrer values exist in the source system.