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By analyzing thousands of LLM responses, Qwairy detects strategic content gaps and highlights high-value topics that represent immediate opportunities for content creation. It combines:
  • LLM provider insights
  • Competitive landscape
  • Topic classification
  • Brand visibility scoring
  • Gap metrics and priority levels
This gives you a clear roadmap for the content you need to create to influence future AI answers.

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🎯 Purpose of Content Opportunities

Content Opportunities helps you answer:

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1. Where should my brand be mentioned, but isn’t?

Qwairy detects prompts where competitors are recommended, but your brand is missing.

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2. What topics should I prioritize for new content?

You receive High and Very High Priority opportunities based on real user prompts.

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3. Which competitors dominate these AI answers?

Competitor ranking shows who appears most often for each topic.

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4. How large is the gap?

The Brand Gap % reveals how many times competitors appear vs. how often you do.

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5. Which LLMs generate these opportunities?

You can see whether the gap is coming from ChatGPT, Gemini, Claude, Google Search, or others.

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🧭 Navigating Content Opportunities

From the main navigation:
Strategy → Content Opportunities You’ll see a list of prompts where Qwairy has identified a gap.

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Each opportunity includes:

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✅ 1. Prompt

The exact user prompt that triggered the AI response.
Example:
“What’s the difference between compression and non-compression workout clothes?” Prompts are also classified by:
  • Topic tags (e.g., workout clothes)
  • Funnel stage (e.g., TOFU, MOFU, BOFU)

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✅ 2. Providers

Icons showing which models generated the opportunity. Examples:
  • Google AI
  • ChatGPT
  • Claude
  • Gemini
This helps you understand which model is “missing” your brand.

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✅ 3. Top Competitors

A ranked list of competitor brands appearing in the AI responses, with:
  • Appearance count
  • Ranking badge (#1, #2, #3, etc.)
Example:
  • Under Armour (#1)
  • iamsuperhero (#4)
  • CW-X (#3)
This reveals who currently dominates the AI conversation.

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✅ 4. Brand Gap

A percentage that quantifies how absent your brand is for this topic. 100% Brand Gap
= Competitors appear
= You appear 0 times 50% Brand Gap
= You appear in some responses
= Competitors appear more frequently This lets you prioritize opportunities by impact.

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✅ 5. Source Count

How many AI responses Qwairy analyzed for this prompt.
Example:
100% gap — 0 / 35 responses
Meaning:
  • 35 responses analyzed
  • Your brand did not appear once

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🔍 Example Explained

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Prompt:

“What’s the difference between compression and non-compression workout clothes?” Qwairy shows:
  • Providers: Google, ChatGPT, Claude
  • Top competitors:
    • Under Armour (#1)
    • iamsuperhero (#4)
    • CW-X (#3)
  • Brand Gap: 100%
  • Source Count: 0 / 35 responses
Interpretation: 👉 Users ask this question frequently
👉 LLMs answer using competitor brands, not yours
👉 No content from your brand is influencing AI responses
👉 This is a High Priority content opportunity