TL;DR — Not all AI providers treat your brand the same: you can dominate on Perplexity and be completely invisible on ChatGPT. Go to Overview > Performance and scroll to the Performance by AI Provider table to see Brand Mention Visibility, Source Citation Visibility, Sentiment, and Position per provider side by side. Then open Overview > Compare > By Provider to see who is winning on each platform while you are losing. Pro tip: a large provider spread (e.g., 55% on one vs 4% on another) is almost always a content gap on the sources that specific provider trusts — not a general SEO problem.
The Question
“Which AI providers mention my brand the most — and the least?”Not all AI search engines are equal. ChatGPT, Perplexity, Gemini, Claude, and AI Overview each draw on different training data, different web indexes, and different source hierarchies. Your brand can dominate on one platform and be entirely invisible on another. Knowing exactly where each platform stands lets you focus your GEO efforts where they will have the most impact. You might also be wondering:
- “Why does ChatGPT mention my brand but Perplexity never does?”
- “Which provider gives my brand the best sentiment score?”
- “How do I know which AI provider my audience actually uses?”
Where to Go in Qwairy
Start here: Overview > Performance
Navigate to Overview > Performance — scroll past the headline cards to the Performance by AI Provider table.
Each row is one provider. Columns show Brand Mention Visibility, Source Citation Visibility, Average Sentiment, and Average Position for that provider.
This table gives you the clearest side-by-side comparison without any extra configuration.
Go deeper: Overview > GEO Matrix
Navigate to Overview > GEO Matrix and read the matrix column by column.
Each column is one AI provider. Scan vertically to see which topics a provider consistently misses for your brand.
Use the Topic/Tag filter to zoom into a single strategic theme and see which providers cover it well and which do not.
Go deeper still: Overview > Compare > By Provider
Navigate to Overview > Compare > By Provider.
This view adds the competitive layer: for each provider, you see your Brand Mention Visibility alongside each competitor’s rate.
Use this to answer “on GPT-4o, who is winning while I am losing?” — and immediately understand the competitive stakes of each provider gap.
Automate: MCP tool get_provider_breakdown
Connect via the Qwairy MCP server and call
get_provider_breakdown for:- Programmatic access to provider-level visibility data
- Integration into internal dashboards, Slack alerts, or weekly digest automations
- Real-time provider comparison without opening the Qwairy UI
What to Look For
Performance by Provider Table — Performance Dashboard
This is the fastest way to spot provider imbalances. A healthy brand shows relatively consistent Brand Mention Visibility across providers. A large spread — for example, 55% on Perplexity but 4% on GPT-4o — signals a platform-specific problem, usually a content or citation gap on sources that provider trusts.| Element | What it tells you |
|---|---|
| Brand Mention Visibility per row | How often your brand appears in answers for that provider |
| Source Citation Visibility per row | Whether that provider links back to your content — critical for authority |
| Average Position per row | When listed alongside competitors, where you rank on that platform |
| Average Sentiment per row | How each provider describes your brand — positive, neutral, or negative |
GEO Matrix — Column-by-Column Reading
Reading the GEO Matrix column by column turns “GPT-4o is weak” into “GPT-4o is weak specifically on pricing, integration, and security topics.” That specificity is what drives actionable content briefs.Pro Tip: Export the GEO Matrix as CSV and sort by a single provider column ascending to produce a ranked list of topics where that provider ignores your brand. Hand this list directly to your content team.
Compare > By Provider — Competitive Context
The Performance Dashboard shows your numbers in isolation. Compare > By Provider shows the same numbers with every competitor alongside. If a competitor has 40% Brand Mention Visibility on Claude while you have 8%, that is the gap to close — not just “improve Claude visibility” as an abstract goal.Filters That Help
| Filter | How to use it for this question |
|---|---|
| Period | Use 30d to catch recent changes; use 90d to confirm whether a provider gap is structural or temporary |
| Topic / Tag | Narrow to one topic to see if a provider gap is category-specific or universal |
| Competitor | In Compare > By Provider, select individual competitors to make the gap analysis less cluttered |
How to Interpret the Results
Good result
Brand Mention Visibility within 15 percentage points across all providers you monitor. No provider sitting at 0%. Source Citation Visibility present on at least one provider, ideally the one most used by your audience.Needs attention
One or more providers at 0% Brand Mention Visibility while others are above 30%. This is not a general visibility problem — it is a provider-specific gap, almost always traceable to specific source domains that provider relies on where your brand is absent, outdated, or inaccurate.Example
Scenario: You are the CMO of a cybersecurity SaaS. The quarterly board deck needs a breakdown of AI visibility by platform.
- Open Overview > Performance and screenshot the provider table. GPT-4o shows 31% Brand Mention Visibility, Perplexity shows 47%, Google AI Overview shows 12%, Claude shows 0%.
- Navigate to Overview > GEO Matrix, filter by the “endpoint security” topic tag, and read the Claude column. Every cell is empty — Claude never mentions your brand for any endpoint security prompt.
- Open Overview > Compare > By Provider and filter to Claude. Your top three competitors show 38%, 29%, and 22% visibility on Claude while you show 0%. This confirms the gap is not Claude-wide — Claude mentions the category, just not you.
- Check Visibility > Citation Sources filtered to Claude to identify which domains Claude cites for endpoint security. These become your target publications for a PR and content outreach push.
Go Further
Export provider breakdown as CSV
Export your per-provider mention rates and visibility scores as CSV or XLSX for offline analysis
Per-provider trend charts
Build per-provider trend charts in Looker Studio using the prompt-performance data source
Query by provider programmatically
Use the performance endpoint to filter visibility data by specific AI provider via API
Related Questions
How visible is my brand across all AI providers?
Get your overall AI visibility score before breaking it down by platform
Why does ChatGPT recommend my competitor instead?
Diagnose the root cause of a provider-specific competitive gap
Different scores across providers — why?
Understand the structural reasons behind cross-provider variation
What position does my brand appear in?
Combine provider visibility with ranking position for a fuller picture