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Direct answer

Open Measure > Referrer Analytics, select a period, and group observed sessions by recognized AI referrer. Report the analytics property, traffic unit, and platform-classification rules. Keep provider visibility metrics separate from referral traffic.

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Data required

Use the connected analytics property, timezone, period, referrer URL or source classification, session or user unit, landing page, and optional engagement or conversion fields. Use Qwairy provider and model data only as separate context.

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Workflow

1

Confirm tracking scope

Verify the property, consent configuration, timezone, and the definition of the traffic unit.
2

Review the platform breakdown

Group recognized AI referrers by platform and retain unknown, direct, and unclassified traffic as separate categories.
3

Inspect pages and outcomes

For each platform, review landing pages and available engagement or conversion measures using the analytics source’s definitions.
4

Compare periods carefully

Use aligned periods and note classification or tracking changes before interpreting movement.

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Interpretation

The platform breakdown describes recognized referrers, not all visits influenced by an AI product. A traffic platform and a monitored answer provider may use related names but remain different datasets. Provider mention or citation metrics cannot be substituted for referral sessions.

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Possible next actions

  • If a platform’s traffic changes, test whether the shift is concentrated on a landing page or coincides with tracking changes.
  • If unclassified traffic is material, review the referrer rules before assigning it to a platform.
  • If one platform sends engaged visits, test relevant page experiences while keeping the result observational.

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Limitations

Browsers, apps, redirects, and privacy controls can remove or alter referrer data. Platform classifications can evolve. The REST performance endpoint measures returned-answer performance under its own contract; it does not provide the same referral-traffic breakdown.

Performance Overview

Build a platform report from documented sources.

Referrer Analytics

Review recognized AI referral traffic.

Performance API

Read the separate REST performance definition.

Is AI driving traffic?

Assess traffic attribution and correlation.

Brand visibility

Analyze product visibility separately.

Provider mentions

Compare stored-answer mentions by provider.