Matomo - Qwairy Documentation

Connect Matomo

Open Measure > Referrer Analytics and choose Matomo.
Enter the Matomo instance URL.
Enter an authentication token with read access to the intended site.
Select the site associated with the monitored domain.
Confirm the connection.

For a self-hosted instance, Qwairy must be able to reach the configured URL. Do not expose an internal-only endpoint solely to complete the connection without a security review.

Available data

The connection can populate Referrer Analytics with Matomo visits and engagement fields for traffic classified as AI referrals. AI Revenue can use purchases or discovered Matomo goals. Use a provider-native value when the selected source supports one, or assign a fixed value in Qwairy for an estimate.

Validate and troubleshoot

Compare the same site, dates, time zone, and referral segment in Matomo. If verification fails, check the instance URL, TLS configuration, token permissions, and site access. If a conversion is unavailable, verify the goal configuration and source data. If purchases appear without measured revenue, confirm ecommerce orders and currency in Matomo.