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Connect GA4

  1. Open Measure > Referrer Analytics.
  2. Choose Google Analytics 4 and select Connect.
  3. Sign in with a Google account that can read the intended property.
  4. Grant the requested read access.
  5. Select the GA4 property associated with the monitored domain.
Check the property name, account, reporting time zone, and currency before confirming.

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Available data

The connection can populate Referrer Analytics with GA4 sessions and engagement fields for traffic classified as AI referrals. AI Revenue can use purchases or discovered GA4 events. Purchases support provider-native ecommerce revenue. Other events can be counted as conversions and assigned a fixed value in Qwairy for an estimate.

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Validate and troubleshoot

Compare the Qwairy period with a GA4 report using equivalent dates and referral dimensions. Differences can result from consent mode, attribution, thresholding, time zones, or referrer loss. If no properties appear, confirm the signed-in Google account and property permissions. If a conversion is unavailable, verify that the event occurred in the discovery period. If purchases appear without measured revenue, verify the ecommerce event parameters in GA4. Disconnecting stops future retrieval for this connection. Reconnecting may require selecting the property again.