What Local Businesses Tracks
Whenever an AI model recommends a local business in a response — example: “For the best coffee in Paris, try Café de Flore on Boulevard Saint-Germain…” Qwairy automatically extracts:- The business name
- Address and location information
- Category (restaurant, plumber, hotel, etc.)
- Rating and reviews (when provided by the AI)
- The AI provider (ChatGPT, Claude, Perplexity, etc.)
- The prompts that triggered this recommendation
Purpose of Local Businesses
Local Businesses helps you answer:1. Does AI recommend my business for local queries?
See if your business appears when users ask AI assistants for local recommendations.2. Which competitors dominate local AI recommendations?
Track which local competitors AI platforms favor and how often they appear.3. What queries trigger local recommendations?
Understand the prompts and scenarios where AI suggests local businesses.4. Where are my listing gaps?
Find queries where competitors appear but you don’t — opportunities to improve your local presence.Navigating Local Businesses
From the main navigation: Monitor > Insights > Local BusinessesBusiness Cards
Each local business shows:| Element | Description |
|---|---|
| Business Name | Name as it appears in AI responses |
| Address | Full location information |
| Category | Business type (restaurant, hotel, service, etc.) |
| Rating | Customer rating if available |
| Mentions | Number of times recommended |
| Providers | AI models recommending this business |
| Prompts | Queries that triggered this recommendation |
Filtering Options
| Filter | Description |
|---|---|
| Search Prompts | Filter by prompt text |
| Search Business | Filter by business name |
| Provider | Filter by AI model (ChatGPT, Claude, etc.) |
| Topic | Filter by topic |
Use Cases
| Use Case | Description |
|---|---|
| Audit local presence | See if your business appears in local AI recommendations |
| Identify gaps | Find queries where competitors appear but you don’t |
| Optimize listings | Understand what data AI uses for local recommendations |
| Monitor competitors | Track which local competitors AI platforms favor |
| Track trends | See how local recommendations evolve over time |
Opportunities
Local queries where competitors are recommended but your business is not are surfaced in two places, rather than on a separate tab:- An Opportunities KPI card at the top of the page counts the high-priority gaps detected.
- A priority filter dropdown (All priorities, Opportunities, Very High, High, Medium, Low) lets you narrow the table down to just the queries where you’re missing.