What Social Signals Tracks
Whenever an AI model cites a social source in a response — example: “According to discussions on r/running, the Nike Pegasus is highly recommended for beginners…” Qwairy automatically extracts:- The social platform (Reddit, YouTube, Twitter/X, etc.)
- The community (subreddit, channel, group)
- The citation URL and title
- The AI provider (ChatGPT, Claude, Perplexity, etc.)
- The prompts that triggered this citation
- Whether your brand or competitors are mentioned
Dashboard KPIs
At the top, you’ll see four key metrics:Purpose of Social Signals
Social Signals helps you answer:1. Which social platforms influence AI about my brand?
See which communities (Reddit, YouTube, forums) AI models cite when discussing your industry.2. What communities discuss topics relevant to my brand?
Identify subreddits, YouTube channels, and forums where conversations happen.3. Where are competitors mentioned but not me?
Find opportunities where you’re missing from influential social discussions.4. Which AI providers rely most on social sources?
Understand how different AI models weight social content in their responses.Navigating Social Signals
From the main navigation: Monitor > Insights > Social Signals The page opens on an Overview tab, followed by one tab per detected platform (only platforms that actually appear in your AI citations are shown, sorted by citation volume).Overview Tab
Summary view with:- Time series chart of social citations over time
- Platform distribution breakdown
- Provider distribution (which AI models cite social sources)
- Top cited URLs
Platform Tabs
Each detected platform (Reddit, YouTube, Stack Overflow, etc.) gets its own tab, with a citation count badge. Inside a platform tab, the data is split into two nested sub-tabs:Communities
The communities on that platform cited by AI models:
Click any community to drill into its individual citations. (Some platforms have no community grouping — in that case only the Citations sub-tab is shown.)
Citations
Individual social posts and threads cited on that platform:There is no dedicated “Opportunities” tab. Instead, Qwairy flags communities and prompts where competitors appear but you don’t with an Opportunity badge, so you can spot gaps directly in context.
Supported Platforms
Social Signals tracks citations from:- Reddit — Subreddits and discussions
- YouTube — Videos and channels
- Stack Overflow — Questions and answers
- Quora — Questions and answers
- Hacker News — Threads and discussions
- Product Hunt — Product launches and discussions
- Discord — Servers and channels
- Twitter/X — Tweets and threads
- LinkedIn — Posts and articles
- TikTok — Videos
- Forums — Various community forums
- Other — Any remaining community sources not matched to a known platform
Filtering Options
The page respects the global filters shared across the dashboard:
Active filters appear as badges below the filter bar. Click the X to clear all filters.