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Google Analytics 4 (GA4) is the most common way to connect Qwairy to your web traffic. Once connected, it powers Referrer Analytics, AI Revenue and Page Performance.

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How to Connect GA4

  1. Go to Measure → Referrer Analytics in the left navigation menu.
  2. Click Connect GA4.
  3. Sign in with Google and grant read access.
  4. Select the GA4 property for your brand.

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Property Selection

If you have multiple GA4 properties, a dialog lets you choose the correct one. Each property shows its name, account name and a GA4 badge.

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Disconnect or Reconnect

To change the connected property, use the Disconnect option in the page header, then reconnect with a different property. A Manager or Owner role is required to connect or reconnect.
AI Revenue requires a GA4 property with ecommerce tracking enabled, on the Growth or Business plans.