Overview
Navigate to Measure > AI Revenue in the left navigation menu.
AI Revenue connects your Google Analytics 4 property and attributes ecommerce revenue to visits that originated from AI platforms. Instead of inferring impact from visibility alone, you see the revenue, transactions, and conversion rates that AI traffic actually drives.
AI Revenue is available on the Growth and Business plans. It requires a Google Analytics 4 property with ecommerce tracking enabled.
How to Connect Google Analytics 4
- Go to Measure → AI Revenue in the left navigation menu.
- Click Connect Google Analytics 4 in the center of the page.
- Authenticate your Google account and select the GA4 property you want to sync.
- Once connected, Qwairy imports revenue and session data and attributes it to AI platforms.
Make sure your Google account has access to the GA4 property and that ecommerce tracking is configured on it.
If the connection later expires, the page prompts you to reconnect. A Manager or Owner role is required to connect or reconnect the integration.
Date Range
Use the selector in the header to switch the reporting window: last 7, 30, 60, 90, or 365 days. Every metric and chart updates to the selected range and compares it against the previous period.
Key Metrics
| Metric | Description |
|---|
| Total AI Revenue | Ecommerce revenue attributed to AI platforms, in EUR |
| Transactions | Number of AI-attributed purchases |
| Conversion Rate | Session to purchase rate for AI traffic |
| Revenue / Session | Average revenue per AI session |
Breakdowns
| Section | Description |
|---|
| AI vs Organic | AI-driven revenue compared against organic and total site revenue |
| Revenue by Provider | Revenue split across ChatGPT, Claude, Perplexity, and other AI platforms |
| Conversion Rate Comparison | AI conversion rate against organic and site-wide rates |
| Revenue Timeline & Forecast | Revenue trend over time with a forward-looking projection |
| Top Landing Pages | Pages generating the most AI-attributed revenue, paginated |
Use Cases
| Use Case | Description |
|---|
| Prove GEO ROI | Tie AI visibility work to real revenue, not just mentions |
| Compare platforms | See which AI platforms convert best for your business |
| Find revenue pages | Identify the pages AI traffic monetizes most |
| Report to stakeholders | Show revenue and conversion impact in executive reporting |
