## GEO (Generative Engine Optimization)
GEO is the practice of optimizing your brand's presence in AI-generated
responses. Unlike traditional SEO which focuses on search engine rankings,
GEO targets how AI models like ChatGPT, Claude, and Gemini reference
and recommend your brand.
Key metrics tracked by Qwairy:
- **Mention Rate** — How often AI mentions your brand
- **Source Rate** — How often AI cites your website
- **Share of Voice** — Your brand vs competitors in AI responses
- **Sentiment** — How positively AI describes your brand
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## Improving Your Visibility Score
1. Ensure your website is accessible to AI crawlers (check Technical Status)
2. Create authoritative, well-structured content
3. Build citations on high-authority sources
4. Monitor which prompts trigger (or miss) your brand